Santillana del Mar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain
Is Airbnb profitable in Santillana del Mar in 2025? Explore comprehensive Airbnb analytics for Santillana del Mar, Cantabria, Spain to uncover income potential. This 2025 STR market report for Santillana del Mar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Santillana del Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santillana del Mar Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santillana del Mar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santillana del Mar (2025)
Understanding the monthly revenue variations for Airbnb listings in Santillana del Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santillana del Mar is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santillana del Mar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,840+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,051 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santillana del Mar
Santillana del Mar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santillana del Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santillana del Mar:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santillana del Mar
Average Daily Rate (ADR) Airbnb Trends in Santillana del Mar (2025)
Effective short term rental pricing strategy in Santillana del Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santillana del Mar typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Santillana del Mar
Get Live Santillana del Mar Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santillana del Mar (2025)
Peak Season (August, July, May)
- Revenue averages $2,873 per month
- Occupancy rates average 48.6%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,401 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $141
Low Season (January, March, November)
- Revenue drops to average $819 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $135
Seasonality Insights for Santillana del Mar
- The Airbnb seasonality in Santillana del Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santillana del Mar's highest earning potential, with monthly revenues capable of climbing to $3,912, occupancy reaching a high of 66.4%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $798, occupancy could drop to 19.1%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santillana del Mar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santillana del Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santillana del Mar (2025)
Exploring the top neighborhoods for short-term rentals in Santillana del Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Santillana del Mar, filled with medieval architecture and charming cobblestone streets. Popular for visitors interested in history and culture, making it a prime location for Airbnb hosts. | Colegiata de Santa Juliana, Museo de la Tortura, Plaza Mayor, Casa del Aguila, Palacio Barreda-Bracho |
| Altamira | Close to the famous Altamira Caves, this area attracts tourists interested in prehistoric art and natural wonders, ideal for those wanting a unique Airbnb experience. | Cueva de Altamira, Museum of Altamira, Cabrojo Beach, Caves of Soplao, Natural Park of Oyambre |
| Quijano | A peaceful rural area suitable for those seeking a getaway from the hustle and bustle, appealing for travelers looking for a retreat while still being a short drive to attractions. | Local hiking trails, Countryside views, Rural tourism, Small traditional villages, Nature reserves |
| Santillana del Mar Zoo | An attraction for families and animal lovers, this area is ideal for family-friendly stays that offer unique experiences to visitors. | Santillana del Mar Zoo, Animal encounters, Educational programs for children, Play areas, Picnic spots |
| Cabo Mayor | Known for its stunning coastal views and outdoor activities. Perfect for nature lovers looking for a scenic and active stay, attracting tourists who appreciate nature and adventure. | Cabo Mayor Lighthouse, Scenic hiking trails, Beach access, Surfing spots, Photography opportunities |
| Las Monedas | A quiet neighborhood perfect for those looking for an authentic Spanish village experience, appealing to travelers wanting relaxation and traditional culture. | Traditional architecture, Local markets, Festivals, Culinary experiences, Village fairs |
| Playa de Santa Justa | A beautiful beach area that attracts sunbathers and water sports enthusiasts. An excellent location for vacation rentals focused on summer tourists. | Santa Justa Beach, Water sports rentals, Beach bars, Sunbathing areas, Coastal walks |
| El Castro | This area offers a mix of history and natural beauty, ideal for those looking for cultural experiences combined with outdoor activities, making it a versatile location for visitors. | Roman ruins, Scenic viewpoints, Hiking trails, Cultural events, Local gastronomy |
Understanding Airbnb License Requirements & STR Laws in Santillana del Mar (2025)
With 24% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santillana del Mar. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santillana del Mar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 24% licensed listings)
Top Performing Airbnb Properties in Santillana del Mar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santillana del Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Caserío el Ajo
Entire Place • 7 bedrooms
Casas Vairocana. Villa Zendo.
Entire Place • 2 bedrooms
Casas Vairocana. Alma-Zen
Entire Place • 1 bedroom
Casas Vairocana. The House of the Buddhas.
Entire Place • 2 bedrooms
Casa Rural de la Media Borona
Entire Place • 4 bedrooms
Cantabria Collection - Spectacular manor house
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santillana del Mar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santillana del Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paula | 4 | $213,711 | 309 | 4.84/5.0 |
| Nuria | 10 | $120,875 | 45 | 4.18/5.0 |
| Carlos | 3 | $74,756 | 46 | 4.61/5.0 |
| Héctor | 4 | $72,162 | 41 | 4.72/5.0 |
| Host #380114157 | 1 | $66,482 | 2 | 0.00/5.0 |
| Sara | 5 | $54,922 | 362 | 4.63/5.0 |
| Manuel | 2 | $51,750 | 89 | 4.87/5.0 |
| Rubén | 4 | $46,118 | 186 | 4.82/5.0 |
| Raquel | 1 | $44,382 | 10 | 5.00/5.0 |
| Ruben | 5 | $41,245 | 86 | 3.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santillana del Mar.
Dive Deeper: Advanced Santillana del Mar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santillana del Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantillana del Mar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santillana del Mar
- The Santillana del Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santillana del Mar, Apartment/Condo properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 33% portion, catering likely to families or larger groups.
- The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.1%) offer potential for unique stay experiences.
Santillana del Mar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santillana del Mar
- The dominant room capacity in Santillana del Mar is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Santillana del Mar, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santillana del Mar.
Santillana del Mar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santillana del Mar
- The most common guest capacity trend in Santillana del Mar vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santillana del Mar STR market, accounting for 59.8% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santillana del Mar.
- On average, properties in Santillana del Mar are equipped to host 4.2 guests.
Santillana del Mar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santillana del Mar
- The most common availability pattern in Santillana del Mar falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santillana del Mar (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santillana del Mar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
30.2% of total
2 Nights
37 listings
38.5% of total
3 Nights
3 listings
3.1% of total
4-6 Nights
13 listings
13.5% of total
7-29 Nights
1 listings
1% of total
30+ Nights
13 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santillana del Mar is 2 Nights, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Santillana del Mar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Santillana del Mar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.5% of Santillana del Mar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santillana del Mar.
Santillana del Mar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
15.7% of total
Moderate
31 listings
34.8% of total
Firm
18 listings
20.2% of total
Strict
26 listings
29.2% of total
Cancellation Policy Insights for Santillana del Mar
- The prevailing Airbnb cancellation policy trend in Santillana del Mar is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (49.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Santillana del Mar.
- Regularly review your cancellation policy against competitors and market demand shifts in Santillana del Mar.
Santillana del Mar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santillana del Mar
- The overall average booking lead time for vacation rentals in Santillana del Mar is 59 days.
- Guests book furthest in advance for stays during April (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Santillana del Mar.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Santillana del Mar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santillana del Mar (2025)
Amenity Prevalence
Amenity Insights for Santillana del Mar
- Essential amenities in Santillana del Mar that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santillana del Mar: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santillana del Mar to stay competitive.
Santillana del Mar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santillana del Mar
- The typical guest profile for Airbnb in Santillana del Mar consists of a mix of domestic (62%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 61.8% of guests.
- Key international markets include Spain (61.8%) and France (9.7%).
- Top languages spoken are Spanish (38.8%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Valladolid.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santillana del Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Getxo | 126 | $1,960 | $159.40 | 47% |
| Liérganes | 49 | $1,948 | $207.69 | 44% |
| Aiarako kuadrilla/Cuadrilla de Ayala | 22 | $1,936 | $197.35 | 39% |
| Santiurde de Toranzo | 14 | $1,920 | $223.21 | 38% |
| Riotuerto | 15 | $1,897 | $199.60 | 35% |
| Entrambasaguas | 40 | $1,832 | $186.39 | 36% |
| Penagos | 23 | $1,797 | $265.07 | 29% |
| Bareyo | 11 | $1,731 | $190.63 | 46% |
| Villacarriedo | 28 | $1,680 | $281.35 | 35% |