Santoña Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain
Is Airbnb profitable in Santoña in 2025? Explore comprehensive Airbnb analytics for Santoña, Cantabria, Spain to uncover income potential. This 2025 STR market report for Santoña, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in Santoña, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santoña Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santoña Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santoña (2025)
Understanding the monthly revenue variations for Airbnb listings in Santoña is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santoña is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santoña across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,236 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,224 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $612, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santoña
Santoña Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santoña STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santoña:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santoña
Average Daily Rate (ADR) Airbnb Trends in Santoña (2025)
Effective short term rental pricing strategy in Santoña involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santoña typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Santoña
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Airbnb Seasonality Analysis & Trends in Santoña (2025)
Peak Season (August, July, June)
- Revenue averages $2,851 per month
- Occupancy rates average 56.2%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,548 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $708 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $130
Seasonality Insights for Santoña
- The Airbnb seasonality in Santoña shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santoña's highest earning potential, with monthly revenues capable of climbing to $3,520, occupancy reaching a high of 73.3%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $641, occupancy could drop to 18.4%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santoña.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santoña seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santoña (2025)
Exploring the top neighborhoods for short-term rentals in Santoña? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Santoña | The heart of Santoña, filled with historic sites, local shops, and restaurants. Ideal for tourists looking to immerse themselves in the local culture. | Santoña Harbour, Church of Santa María del Puerto, Santoña's old town, Pueblo de Santoña, Centro de Interpretación de la Anchoa |
| Bajo de Santoña | A picturesque coastal area known for its beautiful views and seafood restaurants. Great for visitors wanting to enjoy the seaside and local cuisine. | Beaches of Santoña, El Parque Natural de las Marismas de Santoña, Fishing ports, Marina facilities, Local seafood markets |
| Playa de Berria | A popular beach area perfect for sunbathers and surfers. Attracts both locals and tourists looking for beach activities and relaxation. | Berria Beach, Surf schools, Beach bars, Coastal walks, Scenic cliffs |
| El Puerto | The port area is a perfect spot for seafood lovers and those looking to enjoy ocean views while dining. It's a lively area with a maritime atmosphere. | Santoña's docks, Fish market, Restaurants with terrace views, Fishing boat tours, Cultural events |
| Mirador de la Bahía | A viewpoint offering stunning panoramas of Santoña Bay, making it a favorite for photography and nature lovers. Great for peaceful retreats. | Bahía de Santoña views, Walking trails, Picnic areas, Bird watching, Scenic walks |
| Las Playas de Trengandín | A slightly lesser-known beach area that offers tranquility and natural beauty, ideal for visitors seeking a quieter beach experience. | Trengandín Beach, Dunes, Natural parks, Hiking routes, Rural accommodations |
| Parque Natural de las Marismas de Santoña | A nature reserve that attracts nature lovers and birdwatchers. Perfect for those wanting to explore the local flora and fauna. | Birdwatching, Nature trails, Visitor center, Scenic landscapes, Wildlife experiences |
| Sierra de la Gándara | A mountainous area providing outdoor activities such as hiking and cycling, ideal for adventurous travelers looking to explore the Cantabrian landscape. | Hiking trails, Mountain views, Local flora, Wildlife, Adventure sports |
Understanding Airbnb License Requirements & STR Laws in Santoña (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santoña. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santoña to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Santoña (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santoñabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cristina's house Cottage in paradise
Entire Place • 7 bedrooms
Duplex right on the beach in Berria (Santoña)
Entire Place • 3 bedrooms
Duplex on Berria Beach
Entire Place • 3 bedrooms
Apartment TERRACE DUPLEX PLAYA de Berria
Entire Place • 2 bedrooms
Beautiful house on Berria's beach
Entire Place • 5 bedrooms
Bright floor with sea view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santoña (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santoña based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cris | 2 | $129,730 | 15 | 2.23/5.0 |
| Curro | 1 | $60,372 | 50 | 5.00/5.0 |
| Ismael | 5 | $56,809 | 24 | 3.00/5.0 |
| Apartamentos Cantabria | 5 | $56,129 | 12 | 1.65/5.0 |
| Turistaria | 2 | $49,952 | 11 | 4.66/5.0 |
| Tamara | 2 | $44,974 | 118 | 4.79/5.0 |
| Carolina | 1 | $42,523 | 116 | 4.59/5.0 |
| Amancio | 1 | $41,312 | 42 | 5.00/5.0 |
| Cantabria Collection | 1 | $40,021 | 17 | 4.18/5.0 |
| Carlos | 1 | $39,730 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santoña.
Dive Deeper: Advanced Santoña STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santoña. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantoña Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santoña
- The Santoña Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santoña, Apartment/Condo properties are the most common (75.7%), reflecting the local real estate landscape.
- Houses represent a significant 19.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.0%) offer potential for unique stay experiences.
Santoña Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santoña
- The dominant room capacity in Santoña is 2 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Santoña, indicating a high concentration in these sizes.
- A significant 37.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santoña.
Santoña Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santoña
- The most common guest capacity trend in Santoña vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santoña STR market, accounting for 56.4% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santoña.
- On average, properties in Santoña are equipped to host 4.5 guests.
Santoña Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santoña
- The most common availability pattern in Santoña falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santoña (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santoña Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.3% of total
2 Nights
69 listings
52.3% of total
3 Nights
8 listings
6.1% of total
4-6 Nights
13 listings
9.8% of total
7-29 Nights
11 listings
8.3% of total
30+ Nights
20 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santoña is 2 Nights, adopted by 52.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.6%) of the Santoña Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Santoña, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.3% of Santoña hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (52.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santoña.
Santoña Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.9% of total
Flexible
17 listings
14.7% of total
Moderate
37 listings
31.9% of total
Firm
28 listings
24.1% of total
Strict
33 listings
28.4% of total
Cancellation Policy Insights for Santoña
- The prevailing Airbnb cancellation policy trend in Santoña is Moderate, used by 31.9% of listings.
- A majority (52.5%) of hosts in Santoña utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Santoña.
- Regularly review your cancellation policy against competitors and market demand shifts in Santoña.
Santoña STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santoña
- The overall average booking lead time for vacation rentals in Santoña is 52 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Santoña.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Santoña averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santoña (2025)
Amenity Prevalence
Amenity Insights for Santoña
- Essential amenities in Santoña that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santoña: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santoña to stay competitive.
Santoña Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santoña
- The typical guest profile for Airbnb in Santoña consists of primarily domestic travelers (66%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Spain (65.6%) and France (12.9%).
- Top languages spoken are Spanish (37%) followed by English (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Valladolid.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santoña Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Labastida/Bastida | 11 | $2,662 | $268.80 | 34% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Dima | 11 | $2,422 | $332.91 | 42% |
| Erandio | 16 | $2,361 | $164.90 | 56% |
| Getaria | 41 | $2,325 | $210.17 | 39% |
| Leioa | 11 | $2,208 | $252.81 | 38% |
| Ibarrangelu | 15 | $2,191 | $216.43 | 39% |
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Bilbao | 1,224 | $2,165 | $158.98 | 50% |