Soba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Soba in 2025? Explore comprehensive Airbnb analytics for Soba, Cantabria, Spain to uncover income potential. This 2025 STR market report for Soba, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Soba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Soba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Soba Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$183
The average rental revenue earned for an occupied room per day in Soba.
Occupancy Rate(?)
35.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,359
Typical annual income for an Airbnb listing in Soba. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.9%
Slight decrease (-4.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Soba.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Soba.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Soba (2025)

Understanding the monthly revenue variations for Airbnb listings in Soba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soba is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soba across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,222 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,068 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $674, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Soba

Soba Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Soba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soba:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Soba

Average Daily Rate (ADR) Airbnb Trends in Soba (2025)

Effective short term rental pricing strategy in Soba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soba typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in Soba

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Airbnb Seasonality Analysis & Trends in Soba (2025)

Peak Season (August, July, September)
  • Revenue averages $3,005 per month
  • Occupancy rates average 52.1%
  • Daily rates average $173
Shoulder Season
  • Revenue averages $1,798 per month
  • Occupancy maintains around 29.9%
  • Daily rates hold near $181
Low Season (January, February, November)
  • Revenue drops to average $953 per month
  • Occupancy decreases to average 19.3%
  • Daily rates adjust to average $170

Seasonality Insights for Soba

  • The Airbnb seasonality in Soba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Soba's highest earning potential, with monthly revenues capable of climbing to $3,840, occupancy reaching a high of 63.7%, and ADRs peaking at $195.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $802, occupancy could drop to 16.7%, and ADRs may adjust down to $167.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Soba.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Soba seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Soba (2025)

Exploring the top neighborhoods for short-term rentals in Soba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Soba Valley
Picturesque valley known for its lush natural landscapes, ideal for outdoor activities like hiking and nature tourism. Offers a tranquil setting for tourists looking to escape the hustle and bustle of city life.
Picos de Europa National Park, Horseback riding, Local hiking trails, Traditional villages, Rural tourism activities
Selaya
Charming town recognized for its rich history and delicious local cuisine, especially famous for its quesada pasiega. Popular among food enthusiasts and those interested in local culture.
Quesada Pasiega museum, Selaya's Church of San Juan Bautista, Local markets, Hiking around nearby hills, Traditional Cantabrian cuisine
Vioño
A small but vibrant community known for its proximity to natural parks, making it a favorite among nature lovers and those seeking a peaceful retreat.
Natural parks nearby, Walking trails, Local farming traditions, Scenic views, Quiet countryside
Bárcena Mayor
Well-preserved medieval village in the heart of the region, offering a unique glimpse into history with its traditional architecture and scenic surroundings.
Historic architecture, Bárcena Mayor Botanical Garden, Local artisan shops, Nearby hiking paths, Cultural festivals
Cabuérniga
Nestled in a beautiful valley, this area offers stunning landscapes and opportunities for rural tourism, including farm stays and local cuisine experiences.
Cabuérniga’s Local Farms, Rural tourism-friendly accommodations, Scenic walking paths, Regional dishes, Natural beauty
Cabarceno Natural Park
A unique wildlife park that attracts visitors from all over, offering diverse animal experiences and beautiful natural settings, ideal for families.
Cabarceno Wildlife Park, Adventure activities, Nature walks, Educational programs, Family-friendly amenities
Comillas
Known for its stunning architecture, Comillas offers a blend of history and coastal beauty. A perfect spot for cultural tourism and beach activities.
El Capricho de Gaudí, Comillas Beach, Palacio de Sobrellano, Cultural events, Local seafood restaurants
Santander
The capital of Cantabria, known for its stunning beaches, cultural attractions, and vibrant atmosphere. An excellent location for city tourism and business travelers.
Playa de El Sardinero, Palacio de la Magdalena, Museums and art galleries, Vibrant nightlife, Shopping and dining

Understanding Airbnb License Requirements & STR Laws in Soba (2025)

While Soba, Cantabria, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Soba to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Soba (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sobabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

CASONA VALLE DE SOBA Impressive Cantabrian country house

CASONA VALLE DE SOBA Impressive Cantabrian country house

Entire Place • 7 bedrooms

$96,878
Revenue
39.4%
Occupancy
$522.34
Daily Rate
Rustic house in La Finca Ecológica San Félix

Rustic house in La Finca Ecológica San Félix

Entire Place • 7 bedrooms

$62,010
Revenue
37.9%
Occupancy
$485.33
Daily Rate
Naia's Cabin

Naia's Cabin

Entire Place • 3 bedrooms

$54,044
Revenue
70.6%
Occupancy
$198.33
Daily Rate
El Paraiso del Yayo

El Paraiso del Yayo

Entire Place • 5 bedrooms

$34,168
Revenue
36.8%
Occupancy
$252.78
Daily Rate
Villa in a natural paradise in Spain

Villa in a natural paradise in Spain

Entire Place • 3 bedrooms

$21,520
Revenue
42.9%
Occupancy
$330.88
Daily Rate
Maria's Cabin

Maria's Cabin

Entire Place • 2 bedrooms

$20,404
Revenue
56.4%
Occupancy
$95.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Soba (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Soba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jorge1$96,878404.88/5.0
Verónica1$62,010544.85/5.0
Elena1$54,0442064.88/5.0
Meli7$44,534844.82/5.0
Maria3$35,9823984.77/5.0
Paulino1$34,168284.89/5.0
Mireia2$22,559794.98/5.0
Marta1$21,52054.80/5.0
Verónica2$18,8943034.87/5.0
Alvaro2$14,097274.30/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soba.

Dive Deeper: Advanced Soba STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Soba Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Soba

  • The Soba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Soba, House properties are the most common (38.2%), reflecting the local real estate landscape.
  • Houses represent a significant 38.2% portion, catering likely to families or larger groups.
  • The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.

Soba Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Soba

  • The dominant room capacity in Soba is 3 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 47.0% of the active Airbnb listings in Soba, indicating a high concentration in these sizes.
  • A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soba.

Soba Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Soba

  • The most common guest capacity trend in Soba vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Soba STR market, accounting for 47.1% of listings.
  • 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Soba.
  • On average, properties in Soba are equipped to host 4.8 guests.

Soba Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Soba

  • The most common availability pattern in Soba falls within the 271-366 days range, representing 73.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Soba (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Soba Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10%)

1 Night

3 listings

10% of total

2 Nights (53.3%)

2 Nights

16 listings

53.3% of total

3 Nights (10%)

3 Nights

3 listings

10% of total

4-6 Nights (10%)

4-6 Nights

3 listings

10% of total

30+ Nights (16.7%)

30+ Nights

5 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Soba is 2 Nights, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.3%) of the Soba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Soba, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.3% of Soba hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
  • A 2-night minimum appears standard (53.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soba.

Soba Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.5%)

Flexible

9 listings

26.5% of total

Moderate (38.2%)

Moderate

13 listings

38.2% of total

Firm (8.8%)

Firm

3 listings

8.8% of total

Strict (26.5%)

Strict

9 listings

26.5% of total

Cancellation Policy Insights for Soba

  • The prevailing Airbnb cancellation policy trend in Soba is Moderate, used by 38.2% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.2% market standard in Soba.
  • Regularly review your cancellation policy against competitors and market demand shifts in Soba.

Soba STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Soba

  • The overall average booking lead time for vacation rentals in Soba is 52 days.
  • Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Soba.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Soba averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Soba (2025)

Amenity data is currently unavailable for Soba.

Soba Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Soba

  • The typical guest profile for Airbnb in Soba consists of primarily domestic travelers (70%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 69.5% of guests.
  • Key international markets include Spain (69.5%) and France (9.6%).
  • Top languages spoken are Spanish (37.8%) followed by English (31.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Burgos.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Soba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gautegiz Arteaga18$2,567$303.6435%
Dima13$2,410$339.9645%
Labastida/Bastida13$2,305$208.7334%
Erandio16$2,280$172.0155%
Aia15$2,094$205.0336%
Barrika17$2,078$268.9133%
Bilbao1,333$2,047$168.6448%
Quintanilla Vivar13$2,018$222.7639%
Getaria43$1,996$207.7337%
Araitz10$1,993$215.3139%

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