Palencia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Castile and León, Spain
Is Airbnb profitable in Palencia in 2025? Explore comprehensive Airbnb analytics for Palencia, Castile and León, Spain to uncover income potential. This 2025 STR market report for Palencia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Palencia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palencia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palencia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palencia (2025)
Understanding the monthly revenue variations for Airbnb listings in Palencia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palencia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palencia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $735, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palencia
Palencia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palencia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palencia:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palencia
Average Daily Rate (ADR) Airbnb Trends in Palencia (2025)
Effective short term rental pricing strategy in Palencia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palencia typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Palencia
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Airbnb Seasonality Analysis & Trends in Palencia (2025)
Peak Season (August, July, May)
- Revenue averages $1,814 per month
- Occupancy rates average 54.3%
- Daily rates average $95
Shoulder Season
- Revenue averages $1,429 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $92
Low Season (February, March, November)
- Revenue drops to average $1,066 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $88
Seasonality Insights for Palencia
- The Airbnb seasonality in Palencia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palencia's highest earning potential, with monthly revenues capable of climbing to $2,235, occupancy reaching a high of 66.3%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $861, occupancy could drop to 37.3%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palencia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palencia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palencia (2025)
Exploring the top neighborhoods for short-term rentals in Palencia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Palencia, known for its beautiful architecture and rich history. Attracts tourists interested in culture, history, and local gastronomy. | Palencia Cathedral, Plaza Mayor, Christ of the Lanterns, San Miguel Church, Diocesan Museum of Palencia |
| La Tejera | A residential area popular with families and travelers looking for a quieter stay. Close to parks and local amenities, making it suitable for longer stays. | Parque de la Huerta, Shopping at Alcampo, Local Markets |
| Tierra de Campos | Rural area surrounding Palencia, ideal for travelers seeking nature and outdoor activities. Offers a unique rural tourism experience. | Canal de Castilla, Cereal Fields, Tranquil Nature Walks |
| Villamuriel de Cerrato | A nearby municipality with accessibility to Palencia, great for those looking for a peaceful stay and easy access to city amenities. | Local Parks, Cultural Festivals, Ample Green Spaces |
| Cervera de Pisuerga | Located near the stunning Pico de Europa National Park, great for nature lovers and adventure seekers. Popular with hiking and outdoor enthusiasts. | Pico de Europa National Park, Rural Hotels, Hiking Trails |
| Osorno la Mayor | A small town with traditional Spanish charm and close-knit community feel. Perfect for those looking to experience authentic local culture. | Church of San Juan Bautista, Local Fairs, Rural Landscapes |
| Aguilar de Campoo | Known for its historic buildings and proximity to natural parks, it attracts both history buffs and nature lovers. | Monastery of Santa María la Real, Pico Tres Mares, Local Artisan Shops |
| Dueñas | A charming village located a short distance from Palencia, offering a tranquil atmosphere and hospitality. Great for short getaways. | San Juan Bautista Church, Local Cuisine, Traditional Spanish Village Feel |
Understanding Airbnb License Requirements & STR Laws in Palencia (2025)
Yes, Palencia, Castile and León, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palencia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Palencia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palenciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great estate to enjoy the countryside in the city
Entire Place • 5 bedrooms
InsideHome La Casita de Irene
Entire Place • 2 bedrooms
InsideHome La Casita de Oscar
Entire Place • 2 bedrooms
Apartamento Casa Graná
Entire Place • 2 bedrooms
Apartment in Palencia (central) "Roberto"
Entire Place • 3 bedrooms
Lovely design apartment with two bedrooms
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palencia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palencia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Insidehome | 4 | $86,325 | 162 | 4.66/5.0 |
| Lourdes | 1 | $33,989 | 45 | 4.93/5.0 |
| Eugenia | 2 | $32,120 | 155 | 4.94/5.0 |
| Javi | 1 | $22,421 | 20 | 4.90/5.0 |
| Nadia | 1 | $22,387 | 139 | 4.88/5.0 |
| Alberto | 1 | $20,963 | 107 | 4.78/5.0 |
| Pilar Silvia | 1 | $19,932 | 18 | 4.94/5.0 |
| Proyectos E Ingenieria | 1 | $19,543 | 8 | 4.88/5.0 |
| Manuela | 1 | $17,711 | 42 | 4.95/5.0 |
| Satur | 1 | $15,951 | 161 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palencia.
Dive Deeper: Advanced Palencia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palencia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalencia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palencia
- The Palencia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palencia, Apartment/Condo properties are the most common (86.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Palencia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palencia
- The dominant room capacity in Palencia is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Palencia, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palencia.
Palencia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palencia
- The most common guest capacity trend in Palencia vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Palencia STR market, accounting for 46.7% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palencia.
- On average, properties in Palencia are equipped to host 3.7 guests.
Palencia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palencia
- The most common availability pattern in Palencia falls within the 91-180 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Palencia (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palencia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
35.7% of total
2 Nights
14 listings
50% of total
3 Nights
1 listings
3.6% of total
4-6 Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Palencia is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Palencia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Palencia hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palencia.
Palencia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.4% of total
Flexible
6 listings
20.7% of total
Moderate
15 listings
51.7% of total
Firm
4 listings
13.8% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Palencia
- The prevailing Airbnb cancellation policy trend in Palencia is Moderate, used by 51.7% of listings.
- The market strongly favors guest-friendly terms, with 72.4% of listings offering Flexible or Moderate policies. This suggests guests in Palencia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.7% market standard in Palencia.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Palencia.
Palencia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palencia
- The overall average booking lead time for vacation rentals in Palencia is 39 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Palencia.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Palencia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palencia (2025)
Amenity Prevalence
Amenity Insights for Palencia
- Essential amenities in Palencia that guests expect include: Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palencia: Washer, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hangers or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palencia to stay competitive.
Palencia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palencia
- The typical guest profile for Airbnb in Palencia consists of primarily domestic travelers (70%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.9% of guests.
- Key international markets include Spain (69.9%) and France (13.3%).
- Top languages spoken are Spanish (39.9%) followed by English (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Barcelona.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palencia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sotosalbos | 10 | $2,467 | $316.62 | 25% |
| Turégano | 14 | $2,229 | $273.67 | 30% |
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Torre Val de San Pedro | 12 | $2,063 | $310.26 | 26% |
| Getxo | 126 | $1,960 | $159.40 | 47% |
| Liérganes | 49 | $1,948 | $207.69 | 44% |
| Aiarako kuadrilla/Cuadrilla de Ayala | 22 | $1,936 | $197.35 | 39% |
| Santiurde de Toranzo | 14 | $1,920 | $223.21 | 38% |
| Riotuerto | 15 | $1,897 | $199.60 | 35% |
| Entrambasaguas | 40 | $1,832 | $186.39 | 36% |