Reus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Catalonia, Spain
Is Airbnb profitable in Reus in 2025? Explore comprehensive Airbnb analytics for Reus, Catalonia, Spain to uncover income potential. This 2025 STR market report for Reus, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Reus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reus Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Reus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Reus (2025)
Understanding the monthly revenue variations for Airbnb listings in Reus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reus is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,704+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,746 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Reus
Reus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Reus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reus:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Reus
Average Daily Rate (ADR) Airbnb Trends in Reus (2025)
Effective short term rental pricing strategy in Reus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reus typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Reus
Get Live Reus Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Reus (2025)
Peak Season (August, July, May)
- Revenue averages $2,263 per month
- Occupancy rates average 56.5%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,320 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $156
Low Season (January, February, November)
- Revenue drops to average $842 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $147
Seasonality Insights for Reus
- The Airbnb seasonality in Reus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Reus's highest earning potential, with monthly revenues capable of climbing to $2,966, occupancy reaching a high of 62.8%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $781, occupancy could drop to 35.9%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Reus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Reus (2025)
Exploring the top neighborhoods for short-term rentals in Reus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Reus, featuring a variety of restaurants, shops, and cultural attractions. Highly attractive to tourists for its accessibility and vibrant atmosphere. | Gaudí Centre, Plaza del Mercadal, Church of Sant Pere, Casa Navàs, Mercat Central de Reus |
| Park de Sant Jordi | A scenic green space perfect for outdoor enthusiasts and families. This area attracts guests looking for a tranquil environment while being close to the city. | Parc de Sant Jordi, Fira Reus, Sporting events, Playgrounds, Picnic Areas |
| Reus Historical District | Rich in history and architecture, this area showcases Reus’s heritage. Ideal for cultural tourists and history buffs seeking an immersive experience. | Reus Modernism Route, El Pati del Canyeret, Museu Salvador Vilaseca, Sant Jaume Church, Reus Town Hall |
| Barri Antic | The old quarter known for its charming narrow streets and traditional Spanish architecture. It's highly appealing to those wishing to experience local life and history. | La Pastoreta, Carrer de Llovera, Local tapas bars, Cultural festivals, Artisan shops |
| Reus Airport | Close proximity to the airport makes this area convenient for travelers arriving and departing. It’s an essential location for short-term stays and easy access to nearby attractions. | Reus Airport, Car rental services, Transport links to Barcelona |
| Gaudí Park | Named after the famous architect Antoni Gaudí, this park is a great attraction for families and tourism. Offers green spaces and playground facilities. | Gaudí Park, Play areas, Family-friendly facilities, Cafés, Seasonal events |
| Cambrils Beach | Located near Reus, this area is a coastal destination popular for sunbathing and water activities. Ideal for guests seeking a beach experience. | Cambrils Beach, Tourist marina, Water sports, Restaurants by the sea, Promenade |
| Salou | Also close to Reus, Salou is famous for its beaches and vibrant nightlife, making it a top choice for young travelers and families alike. | PortAventura World, Salou Beaches, Themed restaurants, Nightclubs, Aquatic parks |
Understanding Airbnb License Requirements & STR Laws in Reus (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Reus. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reus to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Reus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Reusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mas del Molí -Historic house with garden and pool
Entire Place • 5 bedrooms
Villa Luxury Rock Tirri
Entire Place • 5 bedrooms
Premium Loft /Airport 5 km/ PortAventura 11km.
Entire Place • 1 bedroom
Cozy cabin with garden and private pool
Entire Place • 1 bedroom
Apartment with Balcony
Entire Place • 1 bedroom
Spacious villa with garden and barbecue area.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Reus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Reus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emili | 1 | $92,187 | 115 | 4.90/5.0 |
| Joan Manel | 7 | $88,711 | 671 | 4.64/5.0 |
| Capitalera | 5 | $45,696 | 477 | 4.65/5.0 |
| Liliia | 2 | $41,921 | 134 | 4.80/5.0 |
| Holidu | 1 | $41,811 | 4 | 3.50/5.0 |
| Angeles | 1 | $36,331 | 72 | 4.96/5.0 |
| Xavier I Montserrat | 5 | $35,347 | 86 | 4.78/5.0 |
| Anton | 1 | $31,786 | 269 | 4.92/5.0 |
| Silvia | 2 | $27,740 | 39 | 4.93/5.0 |
| Erwann | 1 | $23,412 | 168 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reus.
Dive Deeper: Advanced Reus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsReus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Reus
- The Reus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.4% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Reus, Apartment/Condo properties are the most common (76.4%), reflecting the local real estate landscape.
- Houses represent a significant 15.3% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Reus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Reus
- The dominant room capacity in Reus is 1 bedroom listings, making up 20.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 40.2% of the active Airbnb listings in Reus, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Reus.
Reus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Reus
- The most common guest capacity trend in Reus vacation rentals is listings accommodating 8+ guests (18.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Reus STR market, accounting for 32.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reus.
- On average, properties in Reus are equipped to host 3.9 guests.
Reus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Reus
- The most common availability pattern in Reus falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Reus (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Reus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
28.6% of total
2 Nights
17 listings
24.3% of total
3 Nights
1 listings
1.4% of total
4-6 Nights
13 listings
18.6% of total
7-29 Nights
5 listings
7.1% of total
30+ Nights
14 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Reus is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Reus, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.6% of Reus hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reus.
Reus Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.8% of total
Super Strict 60 Days
1 listings
1.4% of total
Flexible
30 listings
42.3% of total
Moderate
17 listings
23.9% of total
Firm
12 listings
16.9% of total
Strict
9 listings
12.7% of total
Cancellation Policy Insights for Reus
- The prevailing Airbnb cancellation policy trend in Reus is Flexible, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (29.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in Reus.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Reus.
Reus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Reus
- The overall average booking lead time for vacation rentals in Reus is 38 days.
- Guests book furthest in advance for stays during August (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Reus.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Reus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Reus (2025)
Amenity data is currently unavailable for Reus.
Reus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Reus
- The typical guest profile for Airbnb in Reus consists of predominantly international visitors (68%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 31.9% of guests.
- Key international markets include Spain (31.9%) and France (31.7%).
- Top languages spoken are English (30.8%) followed by Spanish (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Reus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cornellà del Terri | 17 | $5,501 | $506.18 | 42% |
| Canyelles | 57 | $5,417 | $1060.72 | 35% |
| Bescanó | 10 | $5,344 | $477.30 | 48% |
| Vallirana | 10 | $5,316 | $331.13 | 58% |
| Amer | 11 | $4,801 | $460.94 | 37% |
| Tiana | 13 | $4,675 | $299.70 | 47% |
| Teià | 26 | $4,380 | $376.57 | 45% |
| Sant Vicenç de Montalt | 40 | $4,339 | $420.10 | 41% |
| Premià de Dalt | 32 | $4,252 | $336.70 | 48% |
| Alella | 43 | $4,190 | $464.68 | 47% |