Plasencia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Extremadura, Spain

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Plasencia in 2025? Explore comprehensive Airbnb analytics for Plasencia, Extremadura, Spain to uncover income potential. This 2025 STR market report for Plasencia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 56 active listings.

Whether you're considering an Airbnb investment in Plasencia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plasencia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Plasencia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Plasencia.
Occupancy Rate(?)
31.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,818
Typical annual income for an Airbnb listing in Plasencia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.9%
Positive growth (9.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Plasencia.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Plasencia.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
56
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Plasencia (2025)

Understanding the monthly revenue variations for Airbnb listings in Plasencia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plasencia is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plasencia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,710 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,125 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $619, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Plasencia

Plasencia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Plasencia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plasencia:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Plasencia

Average Daily Rate (ADR) Airbnb Trends in Plasencia (2025)

Effective short term rental pricing strategy in Plasencia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plasencia typically peaks in April and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
  • Typical properties (Median) charge around $105 per night.
  • Entry-level properties (Bottom 25%) earn around $86 per night.

Average Daily Rate (ADR) Trend by Month in Plasencia

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Airbnb Seasonality Analysis & Trends in Plasencia (2025)

Peak Season (April, August, March)
  • Revenue averages $1,701 per month
  • Occupancy rates average 43.2%
  • Daily rates average $122
Shoulder Season
  • Revenue averages $1,200 per month
  • Occupancy maintains around 32.0%
  • Daily rates hold near $118
Low Season (January, June, November)
  • Revenue drops to average $968 per month
  • Occupancy decreases to average 26.2%
  • Daily rates adjust to average $117

Seasonality Insights for Plasencia

  • The Airbnb seasonality in Plasencia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Plasencia's highest earning potential, with monthly revenues capable of climbing to $2,128, occupancy reaching a high of 51.6%, and ADRs peaking at $129.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $894, occupancy could drop to 24.3%, and ADRs may adjust down to $115.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plasencia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Plasencia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Plasencia (2025)

Exploring the top neighborhoods for short-term rentals in Plasencia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Plasencia is known for its beautiful architecture and rich history. Ideal for tourists looking to explore the cultural heritage of the city, with easy access to sights and local dining.
Plasencia Cathedral, Plaza Mayor, Puente de San Alejo, Alcázar of Plasencia, Monastery of San Vicente
Parque de los Pinos
A tranquil residential area near a popular park, appealing to families and nature lovers. Offers a peaceful stay while still being close to the city center.
Parque de los Pinos, local playgrounds, walking trails
Ronda del Salvador
A vibrant neighborhood with a local marketplace and dining options. It attracts both locals and tourists who want to experience the lively atmosphere of Plasencia.
Mercado de Abastos, local cafés, artisanal shops
Monte Cabezón
A scenic area just outside the city, popular for outdoor activities. Great for travelers looking for a nature getaway while being a short drive from city action.
hiking trails, natural parks, scenic viewpoints
Barriada de Sanidad
Known for its authentic Spanish atmosphere and local culture. Attracts guests wanting to blend in with the local lifestyle and enjoy traditional dining.
local taverns, community events, cultural festivals
Avenida de Europa
A modern neighborhood with easy access to transportation, appealing to business travelers or those visiting the city for conferences. Offers a range of amenities and services.
shopping centers, business facilities, restaurants
Ermita de San Saturio
A quiet neighborhood known for its scenic spots and proximity to nature. Ideal for visitors looking for peace and relaxation away from the urban hustle.
Ermita de San Saturio, park areas, nature trails
La Data
A burgeoning area popular among younger crowds, emerging as a hotspot for trendy cafes and social spots. It's attracting more attention from visitors looking for modern experiences.
trendy cafés, local bars, street art

Understanding Airbnb License Requirements & STR Laws in Plasencia (2025)

Yes, Plasencia, Extremadura, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plasencia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 45% licensed listings)

Top Performing Airbnb Properties in Plasencia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plasenciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Los Patios.

Los Patios.

Entire Place • 4 bedrooms

$30,862
Revenue
26.2%
Occupancy
$318.92
Daily Rate
Apartment "Casa de las Argollas" with parking

Apartment "Casa de las Argollas" with parking

Entire Place • 3 bedrooms

$29,228
Revenue
51.9%
Occupancy
$156.07
Daily Rate
I'm glad you came. Registration No.: AT-CC-00664

I'm glad you came. Registration No.: AT-CC-00664

Entire Place • 3 bedrooms

$28,395
Revenue
43.2%
Occupancy
$175.70
Daily Rate
Lovely 2 bedrooms apartment main square Plasencia

Lovely 2 bedrooms apartment main square Plasencia

Entire Place • 2 bedrooms

$24,433
Revenue
61.2%
Occupancy
$120.69
Daily Rate
"Plaza Mayor Luxury" Studio Mirador in Plaza Mayor

"Plaza Mayor Luxury" Studio Mirador in Plaza Mayor

Entire Place • 1 bedroom

$21,410
Revenue
49.5%
Occupancy
$116.97
Daily Rate
Puerta Trujillo 1 Apartamento Turístico

Puerta Trujillo 1 Apartamento Turístico

Entire Place • 3 bedrooms

$21,247
Revenue
42.1%
Occupancy
$136.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Plasencia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Plasencia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Raquel9$136,7051174.99/5.0
Martin4$53,612484.98/5.0
Wendy3$48,326434.92/5.0
Esmeralda4$44,140694.48/5.0
Host #556745831$30,8622N/A/5.0
David1$29,228334.97/5.0
Los Feliz1$28,395764.63/5.0
Susana2$25,197574.58/5.0
Alexandra1$24,433284.86/5.0
Ven2$20,65235.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plasencia.

Dive Deeper: Advanced Plasencia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plasencia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Plasencia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Plasencia

  • The Plasencia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 56 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Plasencia, Apartment/Condo properties are the most common (92.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.

Plasencia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Plasencia

  • The dominant room capacity in Plasencia is 1 bedroom listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 73.2% of the active Airbnb listings in Plasencia, indicating a high concentration in these sizes.
  • With over half the market (51.8%) consisting of studios or 1-bedroom units, Plasencia is particularly well-suited for individuals or couples.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plasencia.

Plasencia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Plasencia

  • The most common guest capacity trend in Plasencia vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Plasencia STR market, accounting for 57.1% of listings.
  • 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plasencia.
  • On average, properties in Plasencia are equipped to host 4.1 guests.

Plasencia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Plasencia

  • The most common availability pattern in Plasencia falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Plasencia (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Plasencia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (53.6%)

1 Night

30 listings

53.6% of total

2 Nights (30.4%)

2 Nights

17 listings

30.4% of total

3 Nights (3.6%)

3 Nights

2 listings

3.6% of total

30+ Nights (12.5%)

30+ Nights

7 listings

12.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Plasencia is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.0%) of the Plasencia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.5%) caters to monthly stays (30+ nights) in Plasencia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 53.6% of Plasencia hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plasencia.

Plasencia Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

18 listings

33.3% of total

Moderate (55.6%)

Moderate

30 listings

55.6% of total

Strict (11.1%)

Strict

6 listings

11.1% of total

Cancellation Policy Insights for Plasencia

  • The prevailing Airbnb cancellation policy trend in Plasencia is Moderate, used by 55.6% of listings.
  • The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Plasencia may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55.6% market standard in Plasencia.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Plasencia.

Plasencia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Plasencia

  • The overall average booking lead time for vacation rentals in Plasencia is 41 days.
  • Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Plasencia.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Plasencia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Plasencia (2025)

Amenity Prevalence

Amenity Insights for Plasencia

  • Essential amenities in Plasencia that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Plasencia: Heating, Kitchen, TV.
  • Prioritize adding missing essentials: Kitchen, TV.
  • Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Plasencia to stay competitive.

Plasencia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Plasencia

  • The typical guest profile for Airbnb in Plasencia consists of primarily domestic travelers (84%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 84.4% of guests.
  • Key international markets include Spain (84.4%) and United Kingdom (2.4%).
  • Top languages spoken are Spanish (45.2%) followed by English (31.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Seville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Plasencia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Armamar64$2,195$253.7837%
Alijó72$1,781$272.1630%
Mesão Frio54$1,741$199.6041%
Villanueva de la Vera18$1,604$230.4628%
Tabuaço28$1,571$186.1935%
Mombeltrán10$1,522$290.3528%
Alpalhão10$1,520$225.1826%
Sabrosa50$1,485$204.0533%
Trujillo60$1,351$177.9829%
Barrô10$1,339$162.0034%

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