Viana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Navarre, Spain
Is Airbnb profitable in Viana in 2025? Explore comprehensive Airbnb analytics for Viana, Navarre, Spain to uncover income potential. This 2025 STR market report for Viana, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Viana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viana (2025)
Understanding the monthly revenue variations for Airbnb listings in Viana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,267 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $877, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viana
Viana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viana:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viana
Average Daily Rate (ADR) Airbnb Trends in Viana (2025)
Effective short term rental pricing strategy in Viana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viana typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Viana
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Airbnb Seasonality Analysis & Trends in Viana (2025)
Peak Season (August, July, May)
- Revenue averages $2,703 per month
- Occupancy rates average 58.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,467 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $1,007 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $124
Seasonality Insights for Viana
- The Airbnb seasonality in Viana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viana's highest earning potential, with monthly revenues capable of climbing to $3,310, occupancy reaching a high of 68.0%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $796, occupancy could drop to 15.2%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viana (2025)
Exploring the top neighborhoods for short-term rentals in Viana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Viana | Heart of Viana with charming streets and cultural heritage. It's ideal for tourists seeking to explore historical sites and traditional dining options. | Church of Santa María, Plaza de los Fueros, Palacio de los Condes de Oñate, Viana Historic Center, Bodega de la Chica |
| Los Bañales | An archaeological site located near Viana, attracting history buffs and those interested in local heritage. Provides a unique cultural experience. | Los Bañales Archaeological Site, Local vineyards, Rural landscapes, Historical ruins |
| Bardena Reales | Stunning natural park with unique landscapes and outdoor activities. Perfect for nature lovers and adventure tourists. | Bardena Reales Natural Park, Hiking trails, Birdwatching opportunities, Desert landscapes |
| Santuario de San Andrés | Religious site attracting pilgrims and those interested in spirituality. Offers serene surroundings and historical significance. | Sanctuary of San Andrés, Scenic views, Pilgrimage routes, Heritage architecture |
| Navarre Wine Region | Famous for its exquisite wines, perfect for wine tourists and gastronomy enthusiasts. There are many wineries and tastings. | Wine tasting tours, Local vineyards, Gastronomic experiences, Wine festivals |
| Viana's Festivals | Viana is known for its vibrant local festivals, attracting visitors during seasonal events. Great for cultural tourism. | Feria de las Aguas, San Juan Festival, Cultural exhibitions, Local gastronomy |
| Parque de la memoria | A beautiful park that offers green spaces for relaxation and leisure, attracting families and outdoor enthusiasts. | Walking paths, Picnic areas, Children's playground, Scenic gardens |
| Surrounding Vineyards | The surrounding vineyards offer a picturesque landscape and a taste of rural life in Navarre, attracting visitors interested in local agriculture. | Vineyard tours, Local produce markets, Countryside views, Culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Viana (2025)
Yes, Viana, Navarre, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Viana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Kasilla de Viana by Clabao.
Entire Place • 3 bedrooms
VIANA II Tourist Apartment License: UAT00393
Entire Place • 4 bedrooms
VIANA I Tourist Apartment (License: UAT01221)
Entire Place • 4 bedrooms
La Puerta de Viana, with breakfast and a swimming pool!
Entire Place • 3 bedrooms
Vianeando Apartment (License No.: UVT01328)
Entire Place • 3 bedrooms
VIANATXIKI 2 at your disposal UAT00928
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mªpilar | 4 | $72,218 | 77 | 4.98/5.0 |
| Raul | 1 | $43,238 | 32 | 4.69/5.0 |
| Noelia | 1 | $25,701 | 20 | 4.70/5.0 |
| Ana Isabel Sada | 2 | $22,315 | 15 | 5.00/5.0 |
| Ana | 1 | $18,142 | 49 | 4.84/5.0 |
| Los Borgia | 1 | $18,063 | 95 | 4.95/5.0 |
| Marta | 1 | $16,595 | 20 | 5.00/5.0 |
| Julian | 1 | $16,545 | 24 | 4.71/5.0 |
| Rafa | 1 | $15,423 | 50 | 4.80/5.0 |
| Gaizka | 1 | $12,870 | 83 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viana.
Dive Deeper: Advanced Viana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viana
- The Viana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viana, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Viana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viana
- The dominant room capacity in Viana is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Viana, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viana.
Viana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viana
- The most common guest capacity trend in Viana vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Viana STR market, accounting for 72.2% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viana.
- On average, properties in Viana are equipped to host 5.6 guests.
Viana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viana
- The most common availability pattern in Viana falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viana (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
4 listings
23.5% of total
30+ Nights
7 listings
41.2% of total
Key Insights
- The most prevalent minimum stay requirement in Viana is 30+ Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.2%) caters to monthly stays (30+ nights) in Viana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.2% of Viana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 41.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viana.
Viana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
47.1% of total
Moderate
7 listings
41.2% of total
Firm
2 listings
11.8% of total
Cancellation Policy Insights for Viana
- The prevailing Airbnb cancellation policy trend in Viana is Flexible, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 88.3% of listings offering Flexible or Moderate policies. This suggests guests in Viana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Viana.
- Regularly review your cancellation policy against competitors and market demand shifts in Viana.
Viana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viana
- The overall average booking lead time for vacation rentals in Viana is 60 days.
- Guests book furthest in advance for stays during September (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Viana.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Viana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viana (2025)
Amenity Prevalence
Amenity Insights for Viana
- Essential amenities in Viana that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viana: Wifi, TV.
- Consider adding popular differentiators like Fire extinguisher or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viana to stay competitive.
Viana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viana
- The typical guest profile for Airbnb in Viana consists of a mix of domestic (60%) and international guests, often arriving from nearby Valencia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 60.0% of guests.
- Key international markets include Spain (60%) and France (17.1%).
- Top languages spoken are English (35.6%) followed by Spanish (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Sebastián | 1,400 | $3,852 | $289.02 | 48% |
| Dima | 11 | $3,311 | $336.32 | 49% |
| Lasarte-Oria | 18 | $2,985 | $210.88 | 47% |
| Gautegiz Arteaga | 15 | $2,696 | $321.33 | 35% |
| Ultzama | 19 | $2,634 | $215.27 | 40% |
| Larraun | 17 | $2,526 | $245.49 | 38% |
| Labastida/Bastida | 12 | $2,491 | $222.56 | 33% |
| Getaria | 38 | $2,468 | $226.60 | 35% |
| Sotosalbos | 11 | $2,365 | $320.76 | 33% |
| Torre Val de San Pedro | 12 | $2,330 | $334.71 | 31% |