Torre Pacheco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Murcia, Spain
Is Airbnb profitable in Torre Pacheco in 2025? Explore comprehensive Airbnb analytics for Torre Pacheco, Region of Murcia, Spain to uncover income potential. This 2025 STR market report for Torre Pacheco, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 359 active listings.
Whether you're considering an Airbnb investment in Torre Pacheco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torre Pacheco Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torre Pacheco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torre Pacheco (2025)
Understanding the monthly revenue variations for Airbnb listings in Torre Pacheco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre Pacheco is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre Pacheco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $563, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torre Pacheco
Torre Pacheco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torre Pacheco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre Pacheco:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torre Pacheco
Average Daily Rate (ADR) Airbnb Trends in Torre Pacheco (2025)
Effective short term rental pricing strategy in Torre Pacheco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre Pacheco typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Torre Pacheco
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Airbnb Seasonality Analysis & Trends in Torre Pacheco (2025)
Peak Season (August, July, September)
- Revenue averages $2,823 per month
- Occupancy rates average 46.3%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,430 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $144
Low Season (January, February, November)
- Revenue drops to average $1,034 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $129
Seasonality Insights for Torre Pacheco
- The Airbnb seasonality in Torre Pacheco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torre Pacheco's highest earning potential, with monthly revenues capable of climbing to $3,345, occupancy reaching a high of 52.0%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,006, occupancy could drop to 25.3%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torre Pacheco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torre Pacheco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torre Pacheco (2025)
Exploring the top neighborhoods for short-term rentals in Torre Pacheco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Los Alcázares | A popular coastal town known for its beautiful beaches and warm climate, ideal for tourists looking for sun and sea activities. | Mar Menor, La Concha Beach, Los Alcázares Golf Club, Café Pino, Water sports, Local markets |
| Murcia City Center | The vibrant capital of the Region of Murcia, packed with history, culture, and dining options, appealing to both business travelers and tourists. | Cathedral of Murcia, Plaza de las Flores, Museo Salzillo, Romea Theatre, Artisan market, Local tapas bars |
| Cartagena | A historic city with a rich naval history and stunning architecture, perfect for visitors interested in history, culture, and the Mediterranean. | Roman Theatre, Cartagena Port, National Museum of Underwater Archaeology, Castillo de la Concepción, Calle Mayor, Local seafood restaurants |
| San Javier | Known for its great beaches and proximity to the Mediterranean Sea, attracts families and beach lovers. | La Manga, Los Naufragios Beach, Parque Almansa, San Javier Airport, Water parks, Local seafood markets |
| Santiago de la Ribera | A charming beach town on the Mar Menor with a relaxed atmosphere, offering water sports and sunny skies. | Santiago de la Ribera Beach, Mar Menor Yacht Club, Promenade, Water sports activities, Local restaurants, Markets |
| Mazarrón | A coastal town with historical ruins and beautiful beaches, popular with both locals and tourists. | Bolnuevo Beach, Mazarrón Bay, Castle of Mazarrón, Local markets, Historic sites, Diving spots |
| Roldán | A growing area with access to golf courses and proximity to nature, appealing to those looking for a quieter stay near activities. | Los Olivos Golf, Local restaurants, Nature parks, Bike trails, Community events, Shopping areas |
| La Manga del Mar Menor | An iconic beach resort area between two seas, offering beautiful beaches, water sports and a vibrant nightlife, perfect for tourists. | La Manga Beach, Water sports, Nightclubs, Local seafood, Nature reserves, Diving and sailing schools |
Understanding Airbnb License Requirements & STR Laws in Torre Pacheco (2025)
Yes, Torre Pacheco, Region of Murcia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torre Pacheco to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Torre Pacheco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre Pachecobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dior 2 New luxury Villa Almendro / Santa Rosalia
Entire Place • 4 bedrooms
Casa XXVII @ Santa Rosalia (heated pool)
Entire Place • 3 bedrooms
Santa Rosalia Villa Tauro Lake
Entire Place • 4 bedrooms
New villa at 5-star resort
Entire Place • 5 bedrooms
Modern Villa with Pool - Santa Rosalia Resort
Entire Place • 3 bedrooms
Villa with private pool & jacuzzi - CA27LT
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torre Pacheco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torre Pacheco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Murcia Holiday Rentals | 70 | $517,408 | 197 | 4.54/5.0 |
| Murcia Vacations | 55 | $426,800 | 150 | 4.50/5.0 |
| Resort Hosts | 7 | $113,763 | 54 | 4.65/5.0 |
| Thomas | 1 | $79,079 | 22 | 4.77/5.0 |
| Novasol | 5 | $77,146 | 56 | 4.18/5.0 |
| Hielke | 1 | $63,315 | 9 | 5.00/5.0 |
| Jackie | 2 | $62,964 | 134 | 4.90/5.0 |
| Daniel | 2 | $59,193 | 212 | 4.84/5.0 |
| Rob | 1 | $58,578 | 13 | 4.92/5.0 |
| Håvard Killi | 1 | $52,681 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre Pacheco.
Dive Deeper: Advanced Torre Pacheco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre Pacheco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorre Pacheco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torre Pacheco
- The Torre Pacheco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 359 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torre Pacheco, Apartment/Condo properties are the most common (66.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 0.3%) offer potential for unique stay experiences.
Torre Pacheco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torre Pacheco
- The dominant room capacity in Torre Pacheco is 2 bedrooms listings, making up 72.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 90.2% of the active Airbnb listings in Torre Pacheco, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torre Pacheco.
Torre Pacheco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torre Pacheco
- The most common guest capacity trend in Torre Pacheco vacation rentals is listings accommodating 4 guests (58.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Torre Pacheco STR market, accounting for 85.5% of listings.
- 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torre Pacheco.
- On average, properties in Torre Pacheco are equipped to host 4.8 guests.
Torre Pacheco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torre Pacheco
- The most common availability pattern in Torre Pacheco falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Torre Pacheco (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Torre Pacheco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
4.8% of total
2 Nights
25 listings
7% of total
3 Nights
136 listings
38.1% of total
4-6 Nights
49 listings
13.7% of total
7-29 Nights
12 listings
3.4% of total
30+ Nights
118 listings
33.1% of total
Key Insights
- The most prevalent minimum stay requirement in Torre Pacheco is 3 Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (33.1%) caters to monthly stays (30+ nights) in Torre Pacheco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 38.1% of Torre Pacheco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre Pacheco.
Torre Pacheco Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.3% of total
Super Strict 30 Days
47 listings
13.4% of total
Super Strict 60 Days
68 listings
19.3% of total
Flexible
35 listings
9.9% of total
Moderate
54 listings
15.3% of total
Firm
74 listings
21% of total
Strict
73 listings
20.7% of total
Cancellation Policy Insights for Torre Pacheco
- The prevailing Airbnb cancellation policy trend in Torre Pacheco is Firm, used by 21% of listings.
- There's a relatively balanced mix between guest-friendly (25.2%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 21% market standard in Torre Pacheco.
- Regularly review your cancellation policy against competitors and market demand shifts in Torre Pacheco.
Torre Pacheco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torre Pacheco
- The overall average booking lead time for vacation rentals in Torre Pacheco is 71 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Torre Pacheco.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Torre Pacheco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torre Pacheco (2025)
Amenity Prevalence
Amenity Insights for Torre Pacheco
- Essential amenities in Torre Pacheco that guests expect include: Washer, Kitchen, Air conditioning, Wifi, TV, Pool. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torre Pacheco: Washer, Kitchen, Air conditioning, Wifi, TV, Pool.
- Prioritize adding missing essentials: Washer, Kitchen, Air conditioning, Wifi, TV, Pool.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torre Pacheco to stay competitive.
Torre Pacheco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torre Pacheco
- The typical guest profile for Airbnb in Torre Pacheco consists of predominantly international visitors (78%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 21.6% of guests.
- Key international markets include United Kingdom (35.5%) and Spain (21.6%).
- Top languages spoken are English (40.5%) followed by Spanish (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torre Pacheco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Callosa d'en Sarrià | 22 | $2,108 | $278.87 | 31% |
| Benissa | 492 | $2,085 | $300.64 | 35% |
| Sella | 15 | $2,083 | $196.38 | 44% |
| Catral | 12 | $2,069 | $175.79 | 38% |
| Parcent | 12 | $1,942 | $210.83 | 39% |
| Teulada | 663 | $1,832 | $285.82 | 38% |
| Xàbia / Jávea | 1,640 | $1,830 | $270.53 | 37% |
| Finestrat | 302 | $1,806 | $214.80 | 40% |
| el Campello | 885 | $1,797 | $186.84 | 44% |
| Polop | 54 | $1,793 | $236.74 | 37% |