Morella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Morella in 2025? Explore comprehensive Airbnb analytics for Morella, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Morella, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Morella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morella Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morella (2025)
Understanding the monthly revenue variations for Airbnb listings in Morella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morella is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,834 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $999 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morella
Morella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morella:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morella
Average Daily Rate (ADR) Airbnb Trends in Morella (2025)
Effective short term rental pricing strategy in Morella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morella typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Morella
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Airbnb Seasonality Analysis & Trends in Morella (2025)
Peak Season (August, April, March)
- Revenue averages $1,869 per month
- Occupancy rates average 29.2%
- Daily rates average $176
Shoulder Season
- Revenue averages $1,423 per month
- Occupancy maintains around 23.5%
- Daily rates hold near $182
Low Season (June, July, September)
- Revenue drops to average $923 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $180
Seasonality Insights for Morella
- The Airbnb seasonality in Morella shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morella's highest earning potential, with monthly revenues capable of climbing to $1,905, occupancy reaching a high of 37.3%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $906, occupancy could drop to 17.7%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morella (2025)
Exploring the top neighborhoods for short-term rentals in Morella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Morella's historic center is famous for its medieval architecture, including the impressive Morella Castle. It attracts tourists interested in history and culture. | Morella Castle, Basilica de Santa María, Museo Temps de Flastu, Plaza de Torres, Les Neus Church |
| Natural Parks | Surrounding Morella are beautiful natural parks perfect for hiking and nature lovers. This area is ideal for those seeking outdoor experiences. | Puig de la Creu, El Tormo Natural Park, Coves de Morella, Rio Bergantes, Caminos de la Plana |
| Cultural Festivals | Morella hosts various cultural festivals throughout the year, attracting guests interested in local traditions and celebrations. | Fiesta del Lleno, Festival de la Cerveza Artesanal, Muestra de Teatro, Traditional Gastronomy Events |
| Culinary Scene | Morella is known for its rich culinary heritage, making it a popular spot for food tourism. | Local restaurants, Cheese tasting, Toyos de Morella, Local markets, Traditional cooking classes |
| Religious Sites | The region is home to several important religious sites, drawing visitors interested in spirituality and architecture. | San Francisco Monastery, Convent of San Agustín, Ermita de San Juan Bautista |
| Artisan Workshops | Morella features artisan workshops where visitors can see traditional crafts, attracting art lovers and souvenir hunters. | Pottery workshops, Local craft markets, Artisan food shops |
| Local Wineries | There are several wineries just outside Morella that offer tours and tastings, appealing to wine enthusiasts. | Wineries of La Terra Bobal, Wine tasting tours, Ruta del Vino |
| Gastronomic Routes | Morella offers routes dedicated to its culinary specialities, popular among foodies and tourists experiencing local cuisine. | Gastronomic routes, Local delis, Food festivals |
Understanding Airbnb License Requirements & STR Laws in Morella (2025)
While Morella, Valencian Community, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Morella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ca Pitarch in the heart of Morella
Entire Place • 4 bedrooms
Central duplex with views in Morella
Entire Place • 3 bedrooms
Masía La Perera
Entire Place • 6 bedrooms
Seidia by CASALEA
Entire Place • 2 bedrooms
EsportVerd-Morella
Entire Place • 3 bedrooms
Rosella by CASALEA
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casalea | 4 | $82,766 | 109 | 4.94/5.0 |
| Inmaculada | 1 | $51,983 | 10 | 4.60/5.0 |
| Paz | 1 | $26,208 | 113 | 4.96/5.0 |
| Wilian | 1 | $24,759 | 7 | 4.43/5.0 |
| EsportVerd | 1 | $24,571 | 15 | 5.00/5.0 |
| Julian | 3 | $22,689 | 35 | 4.85/5.0 |
| Cases De Morella | 3 | $22,074 | 24 | 4.74/5.0 |
| Cases | 1 | $19,151 | 8 | 5.00/5.0 |
| Pilar | 1 | $12,836 | 2 | Not Rated |
| Eduardo | 3 | $12,690 | 22 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morella.
Dive Deeper: Advanced Morella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morella
- The Morella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morella, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 37% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Morella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morella
- The dominant room capacity in Morella is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Morella, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morella.
Morella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morella
- The most common guest capacity trend in Morella vacation rentals is listings accommodating 6 guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Morella STR market, accounting for 66.6% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morella.
- On average, properties in Morella are equipped to host 5.3 guests.
Morella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morella
- The most common availability pattern in Morella falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morella (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
Morella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
30.4% of total
2 Nights
15 listings
65.2% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Morella is 2 Nights, adopted by 65.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.6%) of the Morella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 65.2% of Morella hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morella.
Morella Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.8% of total
Flexible
3 listings
11.5% of total
Moderate
13 listings
50% of total
Firm
3 listings
11.5% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Morella
- The prevailing Airbnb cancellation policy trend in Morella is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Morella.
- Regularly review your cancellation policy against competitors and market demand shifts in Morella.
Morella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morella
- The overall average booking lead time for vacation rentals in Morella is 49 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Morella.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Morella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morella (2025)
Amenity data is currently unavailable for Morella.
Morella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morella
- The typical guest profile for Airbnb in Morella consists of primarily domestic travelers (68%), often arriving from nearby Valencia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 68.3% of guests.
- Key international markets include Spain (68.3%) and United Kingdom (9.8%).
- Top languages spoken are Spanish (40.8%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Valencia and Alicante.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Corbera | 14 | $2,786 | $222.84 | 43% |
| Riudecanyes | 12 | $2,694 | $447.44 | 33% |
| Macastre | 14 | $2,484 | $275.83 | 42% |
| la Pobla de Vallbona | 22 | $2,394 | $235.32 | 49% |
| Picassent | 17 | $2,332 | $264.49 | 37% |
| l'Eliana | 35 | $2,173 | $299.92 | 43% |
| Bétera | 31 | $2,146 | $231.20 | 45% |
| el Vilosell | 11 | $2,127 | $230.14 | 42% |
| Olocau | 11 | $2,003 | $342.16 | 37% |
| Alboraia / Alboraya | 285 | $1,978 | $189.45 | 46% |