Villena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Villena in 2025? Explore comprehensive Airbnb analytics for Villena, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Villena, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Villena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villena Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villena (2025)
Understanding the monthly revenue variations for Airbnb listings in Villena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villena is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,308+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,448 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $308, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villena
Villena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villena:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villena
Average Daily Rate (ADR) Airbnb Trends in Villena (2025)
Effective short term rental pricing strategy in Villena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villena typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Villena
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Airbnb Seasonality Analysis & Trends in Villena (2025)
Peak Season (July, August, September)
- Revenue averages $2,261 per month
- Occupancy rates average 31.3%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,236 per month
- Occupancy maintains around 31.2%
- Daily rates hold near $143
Low Season (January, March, April)
- Revenue drops to average $888 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $138
Seasonality Insights for Villena
- The Airbnb seasonality in Villena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villena's highest earning potential, with monthly revenues capable of climbing to $2,543, occupancy reaching a high of 47.3%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 23.5%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villena (2025)
Exploring the top neighborhoods for short-term rentals in Villena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Villena, known for its rich history and cultural heritage. It's an attractive location for tourists looking to explore historical sites and the local culture. | Castle of Villena, Church of Our Lady of the Assumption, Archaeological Museum, Plaza de Santiago, Cultural events and festivals |
| City Park Area | A family-friendly area featuring parks and recreational facilities. Ideal for hosting families and travelers seeking outdoor activities. | Parque de La Virgen del Remedio, Parque de La Paz, Playgrounds, Walking trails, Outdoor sports facilities |
| Calle Nueva | A bustling street known for its shops and local gastronomy. It attracts food lovers and those interested in shopping and local experiences. | Local restaurants, Cafes, Grocery stores, Boutique shops, Street markets |
| Villena Wine Region | Famous for its vineyards and wineries, perfect for wine enthusiasts and tourists looking for wine tasting experiences. | Wine tours, Local wineries, Vineyard walks, Wine events, Gastronomy |
| Industrial Park | A growing area for business travelers, with proximity to industrial activities. Suitable for longer stays and corporate travelers. | Business facilities, Corporate offices, Industrial parks, Transport links, Logistical advantages |
| Santa Maria del Castillo | A quieter residential area that offers a more local experience for tourists, with proximity to community amenities. | Local markets, Neighborhood parks, Restaurants, Community events, Family-friendly atmosphere |
| Museo de Villena Area | Close to the local museum, this area attracts those interested in culture and art, making it favorable for cultural tourism. | Museo de Villena, Art exhibitions, Cultural workshops, Historical tours, Local artists showcases |
| Villena Railway Station | Convenient for travelers due to its accessibility, this area provides connections to other cities, making it a strategic location for guests. | Train access to Madrid and Alicante, Bus connections, Railway history, Nearby eateries, Transport convenience |
Understanding Airbnb License Requirements & STR Laws in Villena (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Villena. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Villena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
El Rulón, a large rural villa with a private pool
Entire Place • 9 bedrooms
Eskapa Accommodation
Entire Place • 5 bedrooms
Casa Solariega Luxury Mansion in Villena
Entire Place • 11 bedrooms
Naīsa apartamento turístico
Entire Place • 3 bedrooms
Pandora apartment is ideal to feel right at home
Entire Place • 4 bedrooms
el oso y el madroño apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalia | 1 | $83,141 | 37 | 4.92/5.0 |
| Patricia | 1 | $63,476 | 37 | 4.95/5.0 |
| Elizabeth | 1 | $30,978 | 3 | 4.00/5.0 |
| Francisco | 2 | $26,803 | 31 | 4.80/5.0 |
| Pepa | 4 | $23,678 | 69 | 4.85/5.0 |
| Julien & Pierre | 2 | $17,891 | 5 | 5.00/5.0 |
| Safaa | 1 | $15,571 | 8 | 4.75/5.0 |
| Jose Miguel | 1 | $14,039 | 44 | 4.89/5.0 |
| Fina | 1 | $11,537 | 64 | 4.91/5.0 |
| Carlos | 1 | $8,507 | 25 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villena.
Dive Deeper: Advanced Villena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villena
- The Villena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.5% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Villena, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Villena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villena
- The dominant room capacity in Villena is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 40.6% of the active Airbnb listings in Villena, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villena.
Villena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villena
- The most common guest capacity trend in Villena vacation rentals is listings accommodating 8+ guests (18.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Villena STR market, accounting for 31.3% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villena.
- On average, properties in Villena are equipped to host 3.3 guests.
Villena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villena
- The most common availability pattern in Villena falls within the 271-366 days range, representing 71.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Villena (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
Villena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
40.6% of total
2 Nights
6 listings
18.8% of total
4-6 Nights
3 listings
9.4% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
9 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Villena is 1 Night, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Villena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.6% of Villena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villena.
Villena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
15.6% of total
Moderate
12 listings
37.5% of total
Firm
10 listings
31.3% of total
Strict
5 listings
15.6% of total
Cancellation Policy Insights for Villena
- The prevailing Airbnb cancellation policy trend in Villena is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (53.1%) and stricter (46.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Villena.
- Regularly review your cancellation policy against competitors and market demand shifts in Villena.
Villena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villena
- The overall average booking lead time for vacation rentals in Villena is 60 days.
- Guests book furthest in advance for stays during August (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Villena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Villena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villena (2025)
Amenity Prevalence
Amenity Insights for Villena
- Popular amenities like Refrigerator, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villena to stay competitive.
Villena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villena
- The typical guest profile for Airbnb in Villena consists of a mix of domestic (52%) and international guests, often arriving from nearby Valencia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 52.1% of guests.
- Key international markets include Spain (52.1%) and France (8.2%).
- Top languages spoken are Spanish (39.3%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Antonio de Benagéber | 10 | $3,073 | $356.79 | 48% |
| Corbera | 15 | $3,020 | $245.55 | 40% |
| Olocau | 12 | $2,851 | $440.58 | 29% |
| Macastre | 15 | $2,768 | $309.40 | 36% |
| Picassent | 17 | $2,565 | $285.73 | 39% |
| Manises | 29 | $2,528 | $198.80 | 40% |
| Bétera | 25 | $2,415 | $277.55 | 40% |
| l'Eliana | 35 | $2,251 | $315.75 | 37% |
| Alboraia / Alboraya | 252 | $2,232 | $203.95 | 44% |
| Callosa d'en Sarrià | 22 | $2,108 | $278.87 | 31% |