Coolie Town Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Castries, St. Lucia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Coolie Town in 2025? Explore comprehensive Airbnb analytics for Coolie Town, Castries, St. Lucia to uncover income potential. This 2025 STR market report for Coolie Town, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.

Whether you're considering an Airbnb investment in Coolie Town, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Coolie Town Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Coolie Town Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$406
The average rental revenue earned for an occupied room per day in Coolie Town.
Occupancy Rate(?)
42.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$43,637
Typical annual income for an Airbnb listing in Coolie Town. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.5%
Strong growth (23.5%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Coolie Town.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Coolie Town.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
85
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Coolie Town (2025)

Understanding the monthly revenue variations for Airbnb listings in Coolie Town is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Coolie Town is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Coolie Town across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,329 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,097 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Coolie Town

Coolie Town Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Coolie Town STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Coolie Town:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Coolie Town

Average Daily Rate (ADR) Airbnb Trends in Coolie Town (2025)

Effective short term rental pricing strategy in Coolie Town involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Coolie Town typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $812+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
  • Typical properties (Median) charge around $223 per night.
  • Entry-level properties (Bottom 25%) earn around $154 per night.

Average Daily Rate (ADR) Trend by Month in Coolie Town

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Airbnb Seasonality Analysis & Trends in Coolie Town (2025)

Peak Season (January, July, February)
  • Revenue averages $5,722 per month
  • Occupancy rates average 53.5%
  • Daily rates average $408
Shoulder Season
  • Revenue averages $4,956 per month
  • Occupancy maintains around 44.2%
  • Daily rates hold near $407
Low Season (August, September, October)
  • Revenue drops to average $2,821 per month
  • Occupancy decreases to average 33.6%
  • Daily rates adjust to average $399

Seasonality Insights for Coolie Town

  • The Airbnb seasonality in Coolie Town shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Coolie Town's highest earning potential, with monthly revenues capable of climbing to $5,814, occupancy reaching a high of 57.7%, and ADRs peaking at $416.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,398, occupancy could drop to 29.5%, and ADRs may adjust down to $397.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Coolie Town.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Coolie Town seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Coolie Town (2025)

Exploring the top neighborhoods for short-term rentals in Coolie Town? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Reduit Beach
A popular tourist destination known for its stunning shoreline, water sports, and nearby restaurants. Ideal for visitors wanting a beach experience with easy access to amenities.
Reduit Beach, Pigeon Island National Park, Jet Skiing, Scuba Diving, Nearby restaurants and bars
Castries Waterfront
The vibrant capital of St. Lucia, offering a mix of local culture, shopping, and dining experiences. Great for tourists exploring the history and lifestyle of the island.
Castries Market, Cathedral Basilica of the Immaculate Conception, La Place Carenage, Duty-Free Shopping, Historical Forts
Marigot Bay
Known for its picturesque harbor and luxury resorts, it attracts travelers looking for a romantic setting and beautiful scenery. A great spot for relaxation and water activities.
Marigot Bay Beach, Waterfront dining options, Scuba diving and snorkeling, Luxury yacht rentals, St. Lucia Water Taxi
Soufrière
Famous for its stunning views of the Pitons and proximity to natural attractions like waterfalls and hot springs. Ideal for eco-tourists and adventure seekers.
The Pitons, Sulphur Springs, Diamond Falls Botanical Gardens, Toraille Waterfall, Snorkeling at Anse Chastanet
Gros Islet
A lively district known for its Friday Night Street Party and vibrant nightlife. Popular for those seeking a fun atmosphere with access to local culture and entertainment.
Rodney Bay, Gros Islet Street Party, Pigeon Point Beach, Spinnaker's Beach Bar, Diving and Watersports
Beausejour
A residential area that provides a quieter, local experience while still being close to tourist attractions. Suitable for families and long-term stays.
Nearby beaches, Local cuisine restaurants, Family-friendly parks, Community cultural events, Access to shopping
Anse La Raye
A charming fishing village providing an authentic local experience and beautiful coastal views. Great for travelers wanting to immerse themselves in culture and nature.
Anse La Raye Beach, Local fish fry, Fishing and boat tours, Scenic coastal hikes, Artisanal crafts shops
Dennery
Known for its natural beauty and local fishing culture, it offers a more off-the-beaten-path experience. Attracts travelers looking for tranquility and authenticity.
Dennery River, Scenic hiking trails, Bird watching, Local festivals, Fresh seafood dining

Understanding Airbnb License Requirements & STR Laws in Coolie Town (2025)

While Coolie Town, Castries, St. Lucia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Coolie Town to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Coolie Town (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Coolie Townbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Amazing mountain top home with pool

Amazing mountain top home with pool

Entire Place • 5 bedrooms

$201,265
Revenue
70.9%
Occupancy
$816.04
Daily Rate
Spectacular views for up to 16 persons !

Spectacular views for up to 16 persons !

Entire Place • 7 bedrooms

$188,575
Revenue
75.7%
Occupancy
$678.74
Daily Rate
Susanna (109572)

Susanna (109572)

Entire Place • 7 bedrooms

$172,960
Revenue
32.4%
Occupancy
$3180.01
Daily Rate
Villa on the Bay - Relaxed Elegance

Villa on the Bay - Relaxed Elegance

Entire Place • 5 bedrooms

$165,998
Revenue
58.8%
Occupancy
$721.67
Daily Rate
Amazing mountain top villa!

Amazing mountain top villa!

Entire Place • 4 bedrooms

$159,399
Revenue
45.3%
Occupancy
$722.31
Daily Rate
Villa Susanna

Villa Susanna

Entire Place • 6 bedrooms

$153,611
Revenue
24.8%
Occupancy
$3092.90
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Coolie Town (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Coolie Town based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kelly6$593,1781594.90/5.0
Lauren8$328,1222994.87/5.0
Pascale4$298,7901964.92/5.0
Victoria K9$282,4321884.95/5.0
Blue Sky Luxury St. Lucia2$275,292144.70/5.0
Host #488660073$264,49200.00/5.0
Pauline4$192,0251664.93/5.0
Jennifer1$165,998444.95/5.0
Alicia1$107,339384.97/5.0
Verlinda4$94,275453.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Coolie Town.

Dive Deeper: Advanced Coolie Town STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Coolie Town. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Coolie Town Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Coolie Town

  • The Coolie Town Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 85 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Coolie Town, Apartment/Condo properties are the most common (47.1%), reflecting the local real estate landscape.
  • Houses represent a significant 43.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 9.4%) offer potential for unique stay experiences.

Coolie Town Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Coolie Town

  • The dominant room capacity in Coolie Town is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.0% of the active Airbnb listings in Coolie Town, indicating a high concentration in these sizes.
  • A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Coolie Town.

Coolie Town Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Coolie Town

  • The most common guest capacity trend in Coolie Town vacation rentals is listings accommodating 2 guests (37.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Coolie Town STR market, accounting for 63.5% of listings.
  • 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Coolie Town.
  • On average, properties in Coolie Town are equipped to host 4.4 guests.

Coolie Town Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Coolie Town

  • The most common availability pattern in Coolie Town falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Coolie Town (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Coolie Town Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.4%)

1 Night

7 listings

8.4% of total

2 Nights (10.8%)

2 Nights

9 listings

10.8% of total

3 Nights (38.6%)

3 Nights

32 listings

38.6% of total

4-6 Nights (30.1%)

4-6 Nights

25 listings

30.1% of total

30+ Nights (12%)

30+ Nights

10 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Coolie Town is 3 Nights, adopted by 38.6% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (19.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Coolie Town, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 38.6% of Coolie Town hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Coolie Town.

Coolie Town Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.3% of total

Super Strict 60 Days

1 listings

1.3% of total

Flexible (16%)

Flexible

12 listings

16% of total

Moderate (20%)

Moderate

15 listings

20% of total

Firm (42.7%)

Firm

32 listings

42.7% of total

Strict (18.7%)

Strict

14 listings

18.7% of total

Cancellation Policy Insights for Coolie Town

  • The prevailing Airbnb cancellation policy trend in Coolie Town is Firm, used by 42.7% of listings.
  • A majority (61.4%) of hosts in Coolie Town utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 42.7% market standard in Coolie Town.
  • Regularly review your cancellation policy against competitors and market demand shifts in Coolie Town.

Coolie Town STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Coolie Town

  • The overall average booking lead time for vacation rentals in Coolie Town is 81 days.
  • Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 63 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (91 days avg.) sees the longest lead times, while Fall (69 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Coolie Town.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
  • Monitor your own booking lead times against these Coolie Town averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Coolie Town (2025)

Amenity Prevalence

Amenity Insights for Coolie Town

  • Essential amenities in Coolie Town that guests expect include: Kitchen, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Coolie Town: Kitchen, Wifi, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Refrigerator or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Coolie Town to stay competitive.

Coolie Town Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Coolie Town

  • The typical guest profile for Airbnb in Coolie Town consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.0% of guests.
  • Key international markets include United States (51.9%) and United Kingdom (17.9%).
  • Top languages spoken are English (58.1%) followed by French (16.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Coolie Town Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Westerhall Point10$4,557$516.9140%
Soufrière91$3,734$277.7849%
Cap Estate20$3,175$485.9634%
Gros Islet77$3,147$393.7243%
Pigeon Island40$2,947$352.8441%
Belvedere18$2,817$233.0154%
Rodney Bay213$2,198$211.0343%
Piaye21$1,947$183.7138%
Bois D'orange53$1,904$362.9335%
Saint-Pierre78$1,724$166.3242%

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