Rodney Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gros Islet, St. Lucia
Is Airbnb profitable in Rodney Bay in 2025? Explore comprehensive Airbnb analytics for Rodney Bay, Gros Islet, St. Lucia to uncover income potential. This 2025 STR market report for Rodney Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 213 active listings.
Whether you're considering an Airbnb investment in Rodney Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rodney Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rodney Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rodney Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Rodney Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rodney Bay is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rodney Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,074 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,044, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rodney Bay
Rodney Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rodney Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rodney Bay:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rodney Bay
Average Daily Rate (ADR) Airbnb Trends in Rodney Bay (2025)
Effective short term rental pricing strategy in Rodney Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rodney Bay typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Rodney Bay
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Airbnb Seasonality Analysis & Trends in Rodney Bay (2025)
Peak Season (January, February, May)
- Revenue averages $3,510 per month
- Occupancy rates average 51.8%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,110 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $213
Low Season (March, September, October)
- Revenue drops to average $2,183 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $211
Seasonality Insights for Rodney Bay
- The Airbnb seasonality in Rodney Bay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rodney Bay's highest earning potential, with monthly revenues capable of climbing to $3,593, occupancy reaching a high of 56.2%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,799, occupancy could drop to 33.7%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rodney Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rodney Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rodney Bay (2025)
Exploring the top neighborhoods for short-term rentals in Rodney Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Reduit Beach | Famous for its pristine sands and crystal clear waters, Reduit Beach is a major draw for tourists looking for relaxation and water sports. With many nearby restaurants and bars, it offers a lively atmosphere perfect for vacationers. | Reduit Beach, Splash Island Water Park, The Spa at Bay Gardens, Rodney Bay Marina, Coconut Bay Beach Resort |
| Rodney Bay Village | The heart of entertainment in Gros Islet, Rodney Bay Village is filled with restaurants, bars, and nightlife options. It's a vibrant hub that attracts both tourists and locals, making it ideal for short-term rentals. | George F. L. Charles Airport, Rodney Bay Marina, Shopping malls, Restaurants and nightlife, Pigeon Island National Park |
| Pigeon Island | A historical landmark offering stunning views and beautiful landscapes, Pigeon Island is popular for its natural beauty and historical tours. Ideal for travelers interested in history and outdoor activities. | Pigeon Island National Park, Fort Rodney, Historical ruins, Beaches, Scenic hiking trails |
| Gros Islet | Known for its lively street parties and local culture, Gros Islet is a must-visit for those wanting to experience St. Lucian culture. The weekly Friday night party attracts many visitors looking for an authentic experience. | Gros Islet Street Party, Local markets, Beaches, Historical sites, Cultural experiences |
| Marigot Bay | A picturesque bay surrounded by lush hills, Marigot Bay is known for its breathtaking views and luxury accommodations, making it attractive to high-end travelers seeking tranquility and beauty. | Marigot Bay Beach, Superman’s Island, Water sports activities, Restaurants with a view, Beautiful scenery |
| Cap Estate | A residential area with some of the best villas and luxurious accommodations, Cap Estate is popular among affluent travelers due to its privacy and exclusivity, along with stunning views and access to golf courses. | Cap Estate Golf Course, Luxury villas, Scenic views, Private beaches, Nature trails |
| Smugglers Cove | A hidden gem with a quieter beach atmosphere, Smugglers Cove is great for families and couples who prefer a more relaxed vacation away from the hustle and bustle of the main tourist areas. | Smugglers Cove Beach, Water sports, Snorkeling spots, Resorts, Picnic areas |
| Anse Cochon | A beautiful secluded beach known for its vibrant marine life, Anse Cochon is perfect for diving and snorkeling enthusiasts, making it a prime location for eco-tourism and beach lovers. | Anse Cochon Beach, Diving and snorkeling spots, Wildlife viewing, Cozy beach bars, Peaceful environment |
Understanding Airbnb License Requirements & STR Laws in Rodney Bay (2025)
While Rodney Bay, Gros Islet, St. Lucia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rodney Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rodney Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rodney Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waters Edge Luxury Villa by Bay Gardens Resorts
Entire Place • 4 bedrooms
Villa Periwinkle Windjammer
Entire Place • 3 bedrooms
Spacious & fun 4BR Villa near everything!
Entire Place • 4 bedrooms
PÀRIS Villas 5bd Loft Rodney Bay
Entire Place • 5 bedrooms
Leela House & Cottage - Ocean & Sunset Views
Entire Place • 5 bedrooms
Bay View#7 a 3-bed, 3.5-bath condo in Rodney Bay
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rodney Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rodney Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blue Sky Luxury St. Lucia | 11 | $606,699 | 135 | 4.44/5.0 |
| Jcroserie | 7 | $383,987 | 65 | 4.59/5.0 |
| Cleopatra | 12 | $256,496 | 137 | 4.32/5.0 |
| Jason | 2 | $216,397 | 45 | 4.99/5.0 |
| Amanda | 3 | $210,046 | 146 | 4.96/5.0 |
| Bay Short Term Holiday Rental | 7 | $182,255 | 153 | 4.70/5.0 |
| Rachael | 4 | $166,836 | 86 | 4.94/5.0 |
| Simone | 5 | $161,811 | 115 | 4.87/5.0 |
| Theodora | 6 | $127,533 | 33 | 1.65/5.0 |
| Anthony | 1 | $126,436 | 9 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rodney Bay.
Dive Deeper: Advanced Rodney Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rodney Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRodney Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rodney Bay
- The Rodney Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 213 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rodney Bay, Apartment/Condo properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.5% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Rodney Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rodney Bay
- The dominant room capacity in Rodney Bay is 1 bedroom listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Rodney Bay, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rodney Bay.
Rodney Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rodney Bay
- The most common guest capacity trend in Rodney Bay vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rodney Bay STR market, accounting for 56.4% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rodney Bay.
- On average, properties in Rodney Bay are equipped to host 4.2 guests.
Rodney Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rodney Bay
- The most common availability pattern in Rodney Bay falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rodney Bay (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rodney Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
20.7% of total
2 Nights
51 listings
25.8% of total
3 Nights
56 listings
28.3% of total
4-6 Nights
22 listings
11.1% of total
7-29 Nights
2 listings
1% of total
30+ Nights
26 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rodney Bay is 3 Nights, adopted by 28.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Rodney Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.3% of Rodney Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rodney Bay.
Rodney Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
5.6% of total
Flexible
25 listings
14% of total
Moderate
45 listings
25.3% of total
Firm
44 listings
24.7% of total
Strict
54 listings
30.3% of total
Cancellation Policy Insights for Rodney Bay
- The prevailing Airbnb cancellation policy trend in Rodney Bay is Strict, used by 30.3% of listings.
- A majority (55.0%) of hosts in Rodney Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.3% market standard in Rodney Bay.
- With 30.3% using Strict terms, this is a viable option in Rodney Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rodney Bay.
Rodney Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rodney Bay
- The overall average booking lead time for vacation rentals in Rodney Bay is 65 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (78 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Rodney Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Rodney Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rodney Bay (2025)
Amenity Prevalence
Amenity Insights for Rodney Bay
- Essential amenities in Rodney Bay that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rodney Bay: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rodney Bay to stay competitive.
Rodney Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rodney Bay
- The typical guest profile for Airbnb in Rodney Bay consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United States (42.5%) and United Kingdom (21.4%).
- Top languages spoken are English (58.8%) followed by French (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rodney Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Clinketts | 13 | $4,782 | $417.48 | 46% |
| Prospect | 34 | $4,368 | $413.85 | 45% |
| Belair | 24 | $3,983 | $374.16 | 39% |
| Rock Dundo | 19 | $3,817 | $411.50 | 45% |
| Soufrière | 91 | $3,734 | $277.78 | 49% |
| Bayfield | 10 | $3,654 | $223.06 | 38% |
| Coolie Town | 85 | $3,636 | $405.80 | 43% |
| Mount Standfast | 364 | $3,617 | $544.78 | 40% |
| Gibbes | 18 | $3,584 | $489.50 | 44% |
| Mullins | 45 | $3,538 | $655.74 | 43% |