Puli Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nantou County, Taiwan

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Puli Township in 2025? Explore comprehensive Airbnb analytics for Puli Township, Nantou County, Taiwan to uncover income potential. This 2025 STR market report for Puli Township, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 131 active listings.

Whether you're considering an Airbnb investment in Puli Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puli Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Puli Township Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$197
The average rental revenue earned for an occupied room per day in Puli Township.
Occupancy Rate(?)
20.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,747
Typical annual income for an Airbnb listing in Puli Township. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.9%
Positive growth (2.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Puli Township.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Puli Township.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
131
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Puli Township (2025)

Understanding the monthly revenue variations for Airbnb listings in Puli Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puli Township is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puli Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,535 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $603 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Puli Township

Puli Township Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Puli Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puli Township:

  • Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Puli Township

Average Daily Rate (ADR) Airbnb Trends in Puli Township (2025)

Effective short term rental pricing strategy in Puli Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puli Township typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Puli Township

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Airbnb Seasonality Analysis & Trends in Puli Township (2025)

Peak Season (January, July, November)
  • Revenue averages $1,405 per month
  • Occupancy rates average 24.1%
  • Daily rates average $153
Shoulder Season
  • Revenue averages $1,211 per month
  • Occupancy maintains around 22.4%
  • Daily rates hold near $181
Low Season (April, September, October)
  • Revenue drops to average $992 per month
  • Occupancy decreases to average 21.3%
  • Daily rates adjust to average $166

Seasonality Insights for Puli Township

  • The Airbnb seasonality in Puli Township shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Puli Township's highest earning potential, with monthly revenues capable of climbing to $1,418, occupancy reaching a high of 26.9%, and ADRs peaking at $198.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $859, occupancy could drop to 18.1%, and ADRs may adjust down to $150.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puli Township.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Puli Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Puli Township (2025)

Exploring the top neighborhoods for short-term rentals in Puli Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sun Moon Lake
One of Taiwan's most famous tourist spots, known for its stunning natural beauty and cultural significance. Attracts visitors for breathtaking scenery, hiking, and water activities.
Sun Moon Lake, Syuanguang Temple, Wenwu Temple, Cable Car, Cultural Village, Bike Trails
Puli Township Center
The heart of Puli Township featuring local markets, shops, and restaurants. Offers visitors a glimpse into local life and culture, making it a great location for travelers looking for authenticity.
Puli Beer Brewery, Puli Paper Factory, Local Night Market, National Taichung Theater, Wangyou Forest, Shopping Streets
Cingjing Farm
A beautiful mountainous area known for its picturesque landscapes, sheep grazing, and fresh air. Ideal for tourists seeking a peaceful retreat in nature.
Cingjing Farm, Green Green Grassland, Carton King, Small Swiss Garden, Skywalk, Sheep Show
Xitou Nature Education Area
Famous nature reserve with diverse flora and fauna, trails, and cool climate. Perfect for eco-tourism and families looking for outdoor activities.
Xitou Monster Village, Nature Trails, Forest Education Center, Xitou Bamboo Forest, Visitor Center, Scenic Viewpoints
Theorizing Beach
A tranquil spot on the coast known for scenic views, ideal for relaxation. Great for visitors who appreciate serene beach getaways.
Theorizing Beach, Beachfront Stalls, Ocean Views, Nearby Cafes, Coastal Trails, Water Sports
Paper Museum
An educational site showcasing the history and craft of paper making in Taiwan. Attracts families and school trips, making it a unique cultural experience.
Puli Paper Museum, Workshops, Exhibits, Cultural Activities, Visitor Center, Art Displays
Dengguan East Road
A lively street lined with cafes and shops, popular among young tourists and locals. Offers a vibrant atmosphere with easy access to services and entertainment.
Local Cafes, Street Performances, Shopping, Restaurants, Night Markets, Cultural Events
Hiking Trails in Puli
A variety of natural hiking trails surrounding Puli with stunning views of the mountains and countryside. Attracts adventure seekers and nature lovers.
Fangyuan Hiking Trail, Mount Hohuan, Jiji Wuchanggong Trail, Scenic Overlooks, Nature Photography Spots, Camping Areas

Understanding Airbnb License Requirements & STR Laws in Puli Township (2025)

While Puli Township, Nantou County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puli Township to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Puli Township (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Puli Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

. - 5 rooms/4 bathrooms - 16 beds in total, BBQ, casual mahjong, full kitchen, free parking

. - 5 rooms/4 bathrooms - 16 beds in total, BBQ, casual mahjong, full kitchen, free parking

Entire Place • 5 bedrooms

$65,682
Revenue
42.2%
Occupancy
$404.48
Daily Rate
[Miki Sanbai] Family-style private house, 8-10 people in the center of Puli, certified as a hospitab

[Miki Sanbai] Family-style private house, 8-10 people in the center of Puli, certified as a hospitab

Entire Place • 4 bedrooms

$53,824
Revenue
44.9%
Occupancy
$320.79
Daily Rate
8 ~ 10 people three rooms and two rooms legal private house B&B in Puli

8 ~ 10 people three rooms and two rooms legal private house B&B in Puli

Entire Place • 3 bedrooms

$47,685
Revenue
30.4%
Occupancy
$416.23
Daily Rate
YuNian - Nantoupuri | Elevator Private Building for 10-14 people

YuNian - Nantoupuri | Elevator Private Building for 10-14 people

Entire Place • 5 bedrooms

$43,569
Revenue
28.5%
Occupancy
$595.88
Daily Rate
Puli Singing House Accommodation - Yakiniku, ktv, parties, parties, great places to get in touch wit

Puli Singing House Accommodation - Yakiniku, ktv, parties, parties, great places to get in touch wit

Entire Place • 4 bedrooms

$42,275
Revenue
29.8%
Occupancy
$380.03
Daily Rate
Puli See Corner B&B

Puli See Corner B&B

Entire Place • 6 bedrooms

$41,682
Revenue
21.9%
Occupancy
$928.55
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Puli Township (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Puli Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jay2$82,7552Not Rated
Yi3$77,671924.43/5.0
Candy3$73,5931134.92/5.0
Moss1$65,682774.97/5.0
Lisa1$53,824655.00/5.0
埔里星空花園民宿4$53,090194.58/5.0
Anny4$46,203214.80/5.0
繼筠2$44,366904.81/5.0
Li-Yun1$43,5692Not Rated
Lazy4$42,5426Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puli Township.

Dive Deeper: Advanced Puli Township STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puli Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Puli Township Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Puli Township

  • The Puli Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 46.6% of the 131 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Puli Township, House properties are the most common (69.5%), reflecting the local real estate landscape.
  • Houses represent a significant 69.5% portion, catering likely to families or larger groups.
  • The presence of 13.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 7.6%) offer potential for unique stay experiences.

Puli Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Puli Township

  • The dominant room capacity in Puli Township is 1 bedroom listings, making up 26% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 5+ bedrooms properties represent 39.0% of the active Airbnb listings in Puli Township, indicating a high concentration in these sizes.
  • A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puli Township.

Puli Township Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Puli Township

  • The most common guest capacity trend in Puli Township vacation rentals is listings accommodating 8+ guests (29%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Puli Township STR market, accounting for 39.7% of listings.
  • 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puli Township.
  • On average, properties in Puli Township are equipped to host 3.2 guests.

Puli Township Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Puli Township

  • The most common availability pattern in Puli Township falls within the 271-366 days range, representing 80.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Puli Township (45%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Puli Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (98.3%)

1 Night

115 listings

98.3% of total

2 Nights (0.9%)

2 Nights

1 listings

0.9% of total

30+ Nights (0.9%)

30+ Nights

1 listings

0.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Puli Township is 1 Night, adopted by 98.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (99.2%) of the Puli Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (0.9%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 98.3% of Puli Township hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puli Township.

Puli Township Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (6.1%)

Super Strict 60 Days

8 listings

6.1% of total

Flexible (27.5%)

Flexible

36 listings

27.5% of total

Moderate (42%)

Moderate

55 listings

42% of total

Firm (16.8%)

Firm

22 listings

16.8% of total

Strict (7.6%)

Strict

10 listings

7.6% of total

Cancellation Policy Insights for Puli Township

  • The prevailing Airbnb cancellation policy trend in Puli Township is Moderate, used by 42% of listings.
  • There's a relatively balanced mix between guest-friendly (69.5%) and stricter (24.4%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (7.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42% market standard in Puli Township.
  • Using a Strict policy might deter some guests, as only 7.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Puli Township.

Puli Township STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Puli Township

  • The overall average booking lead time for vacation rentals in Puli Township is 43 days.
  • Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (53 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Puli Township.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these Puli Township averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Puli Township (2025)

Amenity data is currently unavailable for Puli Township.

Puli Township Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Puli Township

  • The typical guest profile for Airbnb in Puli Township consists of primarily domestic travelers (67%), often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
  • Domestic travelers account for 66.7% of guests.
  • Key international markets include Taiwan (66.7%) and United States (8.2%).
  • Top languages spoken are Chinese (41.6%) followed by English (37.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Taipei and Kaohsiung City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Puli Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Zhuangwei19$2,530$274.8827%
Alishan Township51$2,137$157.0143%
Nanzhuang12$2,022$229.0326%
Yuanshan37$1,419$205.4627%
Fanlu Township29$1,212$219.1033%
Zhuqi Township25$1,208$108.6837%
Sanxing57$1,198$247.1822%
Dongshan90$1,106$217.2522%
Changbin36$1,042$156.0226%
Chiayi82$1,014$102.8833%

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