Zhushan Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nantou County, Taiwan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zhushan Township in 2025? Explore comprehensive Airbnb analytics for Zhushan Township, Nantou County, Taiwan to uncover income potential. This 2025 STR market report for Zhushan Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Zhushan Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zhushan Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zhushan Township Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$160
The average rental revenue earned for an occupied room per day in Zhushan Township.
Occupancy Rate(?)
18.4%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,548
Typical annual income for an Airbnb listing in Zhushan Township. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.2%
Positive growth (9.2%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Zhushan Township.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Zhushan Township.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zhushan Township (2025)

Understanding the monthly revenue variations for Airbnb listings in Zhushan Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zhushan Township is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zhushan Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,234 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $414 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zhushan Township

Zhushan Township Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zhushan Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zhushan Township:

  • Best-in-class properties (Top 10%) achieve 36%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 15%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zhushan Township

Average Daily Rate (ADR) Airbnb Trends in Zhushan Township (2025)

Effective short term rental pricing strategy in Zhushan Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zhushan Township typically peaks in March and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $398+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
  • Typical properties (Median) charge around $89 per night.
  • Entry-level properties (Bottom 25%) earn around $54 per night.

Average Daily Rate (ADR) Trend by Month in Zhushan Township

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Airbnb Seasonality Analysis & Trends in Zhushan Township (2025)

Peak Season (October, December, November)
  • Revenue averages $1,671 per month
  • Occupancy rates average 20.9%
  • Daily rates average $160
Shoulder Season
  • Revenue averages $1,331 per month
  • Occupancy maintains around 20.1%
  • Daily rates hold near $168
Low Season (February, June, July)
  • Revenue drops to average $918 per month
  • Occupancy decreases to average 16.3%
  • Daily rates adjust to average $163

Seasonality Insights for Zhushan Township

  • The Airbnb seasonality in Zhushan Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zhushan Township's highest earning potential, with monthly revenues capable of climbing to $1,921, occupancy reaching a high of 24.6%, and ADRs peaking at $175.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $729, occupancy could drop to 13.5%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zhushan Township.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zhushan Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zhushan Township (2025)

Exploring the top neighborhoods for short-term rentals in Zhushan Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zhushan Old Street
A historic street that showcases traditional Taiwanese architecture and local culture. Great for tourists interested in exploring the local heritage and trying traditional foods.
Local food stalls, Traditional shops, Cultural festivals, Historic temples
Sun Moon Lake
One of Taiwan's most famous attractions, known for its stunning scenery and outdoor activities. Ideal for visitors seeking relaxation as well as adventure.
Boat tours, Cycling around the lake, Sun Moon Lake National Scenic Area, Temples such as Wenwu Temple
Xitou Nature Education Area
A beautiful natural area known for hiking, forest walks, and educational experiences. Perfect for nature lovers and families looking for outdoor activities.
Xitou Monster Village, Hiking trails, Nature walks, Forest Recreation Area
Aowanda National Forest Recreation Area
Famous for its stunning natural scenery, including cedar trees and beautiful hiking paths. Attracts nature enthusiasts and families.
Hiking trails, Scenic viewing spots, Wildlife watching, Seasonal flower viewing
Jiji Township
Known for its quaint atmosphere and historic railway station. Great for tourists interested in exploring the vibrant local culture and history.
Jiji Railway Station, Old street market, Art installations, Cultural heritage sites
Nantou City
A central city in Nantou County that offers local markets, restaurants, and cultural experiences. Convenient for travelers looking to explore and shop.
Local night market, Nantou County Museum, Historic temples, Shopping streets
Bamboo Garden
A tranquil garden famous for its bamboo species and peaceful environment. Great for visitors seeking relaxation away from the city's hustle and bustle.
Beautiful bamboo landscapes, Relaxing paths, Photography opportunities
Tea Plantations near Zhushan
Renowned for its high-quality tea production, offering experiences such as tea tastings and tours. Attracts tourists interested in tea culture and agriculture.
Tea tasting workshops, Tea planting tours, Beautiful picturesque views, Cultural experiences related to tea

Understanding Airbnb License Requirements & STR Laws in Zhushan Township (2025)

While Zhushan Township, Nantou County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zhushan Township to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Zhushan Township (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zhushan Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Bamboo Mountain 93rd Street Housing Wing Near Creekhead, Monster Village, Zinan Palace

Bamboo Mountain 93rd Street Housing Wing Near Creekhead, Monster Village, Zinan Palace

Entire Place • 4 bedrooms

$93,152
Revenue
78.1%
Occupancy
$311.51
Daily Rate
山依•Sun eden八人包棟(12人滿)投縣合法編號:1144

山依•Sun eden八人包棟(12人滿)投縣合法編號:1144

Entire Place • 3 bedrooms

$28,096
Revenue
24.1%
Occupancy
$393.40
Daily Rate
南投竹山‧雙湖渡假山莊 雙喜家庭式14人包棟木屋

南投竹山‧雙湖渡假山莊 雙喜家庭式14人包棟木屋

Entire Place • 4 bedrooms

$22,328
Revenue
14.4%
Occupancy
$501.74
Daily Rate
Sun Eden-2 Floor Double Suite (with balcony) Easy + 1 person (mattress) 500/person

Sun Eden-2 Floor Double Suite (with balcony) Easy + 1 person (mattress) 500/person

Private Room • N/A

$16,958
Revenue
40.5%
Occupancy
$107.86
Daily Rate
山依·Sun Eden-2樓四人套房(可加床2人,另收1000/人)有陽台

山依·Sun Eden-2樓四人套房(可加床2人,另收1000/人)有陽台

Private Room • 1 bedroom

$12,044
Revenue
23.0%
Occupancy
$129.64
Daily Rate
山依·Sun Eden-1樓雙人雅房,可簡易+1人(軟墊��鋪設)500/人

山依·Sun Eden-1樓雙人雅房,可簡易+1人(軟墊鋪設)500/人

Private Room • 1 bedroom

$11,455
Revenue
23.7%
Occupancy
$98.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zhushan Township (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zhushan Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
于瑄4$105,205564.74/5.0
Sun Eden4$68,553151.23/5.0
John2$28,71582.35/5.0
振峯4$10,7291933.60/5.0
1$5,42435.00/5.0
Host #3033696913$4,88910.00/5.0
浩志3$3,254424.91/5.0
Host #943462322$1,31800.00/5.0
挈客茵Check In Guesthouse1$1,05444.25/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zhushan Township.

Dive Deeper: Advanced Zhushan Township STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zhushan Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zhushan Township Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zhushan Township

  • The Zhushan Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.5% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zhushan Township, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.

Zhushan Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zhushan Township

  • The dominant room capacity in Zhushan Township is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 54.1% of the active Airbnb listings in Zhushan Township, indicating a high concentration in these sizes.
  • A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zhushan Township.

Zhushan Township Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zhushan Township

  • The most common guest capacity trend in Zhushan Township vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Zhushan Township STR market, accounting for 45.8% of listings.
  • 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zhushan Township.
  • On average, properties in Zhushan Township are equipped to host 3.5 guests.

Zhushan Township Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zhushan Township

  • The most common availability pattern in Zhushan Township falls within the 271-366 days range, representing 91.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Zhushan Township (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zhushan Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

22 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Zhushan Township is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Zhushan Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Zhushan Township hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zhushan Township.

Zhushan Township Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.1%)

Super Strict 30 Days

1 listings

7.1% of total

Flexible (21.4%)

Flexible

3 listings

21.4% of total

Moderate (21.4%)

Moderate

3 listings

21.4% of total

Strict (50%)

Strict

7 listings

50% of total

Cancellation Policy Insights for Zhushan Township

  • The prevailing Airbnb cancellation policy trend in Zhushan Township is Strict, used by 50% of listings.
  • There's a relatively balanced mix between guest-friendly (42.8%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 50% market standard in Zhushan Township.
  • With 50% using Strict terms, this is a viable option in Zhushan Township, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zhushan Township.

Zhushan Township STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zhushan Township

  • The overall average booking lead time for vacation rentals in Zhushan Township is 55 days.
  • Guests book furthest in advance for stays during June (average 215 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (99 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Zhushan Township.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 215 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Zhushan Township averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zhushan Township (2025)

Amenity Prevalence

Amenity Insights for Zhushan Township

  • Essential amenities in Zhushan Township that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zhushan Township: Air conditioning, Wifi.
  • Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zhushan Township to stay competitive.

Zhushan Township Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zhushan Township

  • The typical guest profile for Airbnb in Zhushan Township consists of primarily domestic travelers (72%), often arriving from nearby New Taipei City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 72.2% of guests.
  • Key international markets include Taiwan (72.2%) and Germany (5.6%).
  • Top languages spoken are English (33.3%) followed by Chinese (28.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New Taipei City and Taipei.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zhushan Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nanzhuang11$3,037$285.7628%
Alishan Township48$1,970$143.8039%
Zhuangwei32$1,626$228.9824%
Yuanshan36$1,497$171.7428%
Sanxing61$1,220$249.1622%
Zhuqi Township27$1,210$111.8635%
Fanlu Township29$1,160$109.5533%
Dongshan108$1,094$208.9221%
Manzhou12$1,066$119.1831%
Wujie113$1,030$234.0121%

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