New Taipei Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Taipei City, Taiwan
Is Airbnb profitable in New Taipei in 2025? Explore comprehensive Airbnb analytics for New Taipei, New Taipei City, Taiwan to uncover income potential. This 2025 STR market report for New Taipei, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 846 active listings.
Whether you're considering an Airbnb investment in New Taipei, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Taipei Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Taipei Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Taipei (2025)
Understanding the monthly revenue variations for Airbnb listings in New Taipei is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Taipei is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Taipei across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,056+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,176 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $601 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Taipei
New Taipei Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Taipei STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Taipei:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Taipei
Average Daily Rate (ADR) Airbnb Trends in New Taipei (2025)
Effective short term rental pricing strategy in New Taipei involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Taipei typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in New Taipei
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Airbnb Seasonality Analysis & Trends in New Taipei (2025)
Peak Season (December, November, March)
- Revenue averages $1,023 per month
- Occupancy rates average 45.7%
- Daily rates average $77
Shoulder Season
- Revenue averages $918 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $77
Low Season (February, June, September)
- Revenue drops to average $788 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $79
Seasonality Insights for New Taipei
- The Airbnb seasonality in New Taipei shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Taipei's highest earning potential, with monthly revenues capable of climbing to $1,143, occupancy reaching a high of 48.7%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $740, occupancy could drop to 31.6%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Taipei.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Taipei seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Taipei (2025)
Exploring the top neighborhoods for short-term rentals in New Taipei? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ximen District | A bustling area popular among tourists for its vibrant shopping and nightlife. It captures the youth culture of Taiwan and is known for its historic cinema and various street foods. | Ximending Shopping District, Red House Theater, Taipei's Night Market, Bento Box Shops, Street Performances on Ximen, Historic Art Galleries |
| Tamsui | A charming waterfront district known for its sunset views and historical sites. Ideal for visitors looking for a scenic getaway with both cultural and leisure activities. | Tamsui Old Street, Fisherman's Wharf, Fort San Domingo, Tamsui Riverbike Path, Tamsui Historical Museum, Sunset Cruise |
| Yehliu | Famous for its unique geological formations and coastal scenery. Attracts nature lovers and tourists interested in outdoor activities and natural beauty. | Yehliu Geopark, Queen's Head Rock, Yehliu Ocean World, Scenic Coastal Views, Photography Opportunities |
| Shilin | Known for the largest night market in Taipei, this area is a gastronomic haven. It is a prime spot for visitors looking to immerse themselves in local food culture. | Shilin Night Market, National Palace Museum, Shilin Official Residence, Dahu Park, Food Stalls and Vendors |
| Ruifang District | Home to the picturesque Jiufen and Shifen, offering beautiful mountain views and historical mining towns. They draw visitors for their charming streets and scenic railway. | Jiufen Old Street, Shifen Waterfall, Pingxi Sky Lanterns, Old Coal Mine Sites, Scenic Train Rides |
| Taipei City Center | The heart of Taipei offering shopping, dining, and cultural sites. Perfect for those wanting to experience the urban lifestyle and convenience of being in the city center. | Taipei 101, National Taiwan Museum, Taipei Main Station, Presidential Office Building, Shopping Malls and Cafes |
| Neihu | A tech-savvy area surrounded by natural beauty, Neihu attracts business travelers and those looking for green spaces and parks. It's a growing trend for modern urban stays. | Neihu Technology Park, Gongguan Riverside Park, Huangxi Park, Shopping Centers, Cafes with Scenic Views |
| Linkou | A rapidly developing area with new attractions and dining options. It is appealing to travelers looking for modern accommodations close to the Taoyuan Airport. | Linkou BMX Park, New Taipei City Park, Shopping Malls, Cafes and Restaurants, Proximity to Taoyuan Airport |
Understanding Airbnb License Requirements & STR Laws in New Taipei (2025)
While New Taipei, New Taipei City, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Taipei to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in New Taipei (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Taipeibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(Holiday Available!) Taipei Spectacular villa
Entire Place • 3 bedrooms
W&W HOUSE - W&W B&B, private B&B, no breakfast, 1000 NTD per person for more than 16 people, maximum
Entire Place • 5 bedrooms
Green Building - Beautiful Green Pond Landscape - Elevator Building - Four Rooms for 11 People - Fre
Entire Place • 4 bedrooms
Bihu - Beautiful Bi-Tan Mountain View - Elevator Building - Large Room for 11 People - Free Parking
Entire Place • 4 bedrooms
九份【山城逸境】樹和四人房(全新房型、山海景、賞景吧檯、九份老街上)
Private Room • 1 bedroom
Lux. Luxury View House/Monthly Rental/Airport A9/Mitsui Outlet/Private Guest House/6 People
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Taipei (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Taipei based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #41608395 | 10 | $287,715 | 1466 | 4.92/5.0 |
| CoCo | 15 | $206,616 | 389 | 4.97/5.0 |
| EN 。House。 | 12 | $169,631 | 224 | 4.67/5.0 |
| H&K | 5 | $160,017 | 102 | 4.92/5.0 |
| Johnny | 2 | $123,734 | 133 | 4.96/5.0 |
| Liu | 13 | $106,609 | 99 | 4.92/5.0 |
| Willy | 2 | $90,980 | 150 | 4.88/5.0 |
| 山中夢遊 | 5 | $89,353 | 504 | 4.79/5.0 |
| Thinker | 10 | $82,945 | 213 | 4.78/5.0 |
| Haoche | 1 | $81,063 | 123 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Taipei.
Dive Deeper: Advanced New Taipei STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Taipei. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Taipei Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Taipei
- The New Taipei Airbnb market composition is heavily skewed towards Private Room listings, which make up 49.9% of the 846 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Taipei, Apartment/Condo properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 16.9% portion, catering likely to families or larger groups.
- The presence of 16.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.8%) offer potential for unique stay experiences.
New Taipei Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Taipei
- The dominant room capacity in New Taipei is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in New Taipei, indicating a high concentration in these sizes.
New Taipei Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Taipei
- The most common guest capacity trend in New Taipei vacation rentals is listings accommodating 2 guests (21%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the New Taipei STR market, accounting for 37.8% of listings.
- 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Taipei.
- On average, properties in New Taipei are equipped to host 2.3 guests.
New Taipei Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Taipei
- The most common availability pattern in New Taipei falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in New Taipei (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Taipei Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
366 listings
46.1% of total
2 Nights
58 listings
7.3% of total
3 Nights
40 listings
5% of total
4-6 Nights
83 listings
10.5% of total
7-29 Nights
85 listings
10.7% of total
30+ Nights
162 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in New Taipei is 1 Night, adopted by 46.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in New Taipei, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.1% of New Taipei hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Taipei.
New Taipei Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
138 listings
17.1% of total
Moderate
213 listings
26.3% of total
Firm
120 listings
14.8% of total
Strict
338 listings
41.8% of total
Cancellation Policy Insights for New Taipei
- The prevailing Airbnb cancellation policy trend in New Taipei is Strict, used by 41.8% of listings.
- A majority (56.6%) of hosts in New Taipei utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.8% market standard in New Taipei.
- With 41.8% using Strict terms, this is a viable option in New Taipei, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in New Taipei.
New Taipei STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Taipei
- The overall average booking lead time for vacation rentals in New Taipei is 34 days.
- Guests book furthest in advance for stays during December (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in New Taipei.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these New Taipei averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Taipei (2025)
Amenity data is currently unavailable for New Taipei.
New Taipei Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Taipei
- The typical guest profile for Airbnb in New Taipei consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 23.2% of guests.
- Key international markets include Taiwan (23.2%) and United States (20.7%).
- Top languages spoken are English (42.7%) followed by Chinese (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Taipei Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Zhuangwei | 19 | $2,530 | $274.88 | 27% |
| Nanzhuang | 12 | $2,022 | $229.03 | 26% |
| Yuanshan | 37 | $1,419 | $205.46 | 27% |
| Taipei | 4,508 | $1,284 | $98.04 | 52% |
| Sanxing | 57 | $1,198 | $247.18 | 22% |
| Dongshan | 90 | $1,106 | $217.25 | 22% |
| Wujie | 104 | $925 | $227.28 | 21% |
| Sanyi | 18 | $856 | $166.82 | 16% |
| Taichung | 945 | $836 | $122.40 | 30% |
| Jiaoxi Township | 141 | $804 | $169.17 | 22% |