Chaozhou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pingtung County, Taiwan
Is Airbnb profitable in Chaozhou in 2025? Explore comprehensive Airbnb analytics for Chaozhou, Pingtung County, Taiwan to uncover income potential. This 2025 STR market report for Chaozhou, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Chaozhou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chaozhou Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chaozhou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chaozhou (2025)
Understanding the monthly revenue variations for Airbnb listings in Chaozhou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chaozhou is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chaozhou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,267+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $97, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chaozhou
Chaozhou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chaozhou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chaozhou:
- Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chaozhou
Average Daily Rate (ADR) Airbnb Trends in Chaozhou (2025)
Effective short term rental pricing strategy in Chaozhou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chaozhou typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Chaozhou
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Airbnb Seasonality Analysis & Trends in Chaozhou (2025)
Peak Season (June, April, May)
- Revenue averages $927 per month
- Occupancy rates average 29.7%
- Daily rates average $71
Shoulder Season
- Revenue averages $450 per month
- Occupancy maintains around 20.2%
- Daily rates hold near $69
Low Season (February, March, August)
- Revenue drops to average $158 per month
- Occupancy decreases to average 8.5%
- Daily rates adjust to average $65
Seasonality Insights for Chaozhou
- The Airbnb seasonality in Chaozhou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chaozhou's highest earning potential, with monthly revenues capable of climbing to $1,211, occupancy reaching a high of 34.6%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $71, occupancy could drop to 5.4%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chaozhou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chaozhou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chaozhou (2025)
Exploring the top neighborhoods for short-term rentals in Chaozhou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chaozhou Old City | Historic area with rich cultural heritage, attracting tourists interested in traditional Chinese architecture and local cuisine. | Chaozhou Bridge, Kaiyuan Temple, Chaozhou Ancient City Wall, Teochew Opera Museum |
| Hanxi River | Riverside area known for beautiful scenery and outdoor activities. It’s popular with families and nature lovers looking for a relaxing getaway. | Hanxi River Park, Biking trails, Fishing spots, Picnic areas |
| Teochew Cultural Center | Cultural hub highlighting Teochew traditions and arts, attracting those interested in local culture. | Teochew Temple, Cultural workshops, Local artisan shops, Tea tasting sessions |
| Qiaotou | Scenic rural area perfect for visitors looking to experience local life and rural landscapes. | Rice fields, Local markets, Traditional Teochew restaurants |
| Laiyi Township | Known for its indigenous culture and natural hot springs, appealing to those seeking unique experiences. | Laiyi Hot Springs, Indigenous cultural tours, Nature trails |
| Dapeng Bay | Coastal area known for its beaches and water sports, attracting tourists for summer activities. | Dapeng Bay National Scenic Area, Beach activities, Water sports |
| Pingtung Night Market | A vibrant area bustling with local food stalls and shopping, ideal for foodies and night owls. | Pingtung Night Market, Street food, Local crafts |
| Chaozhou Tea Garden | Serene tea plantations perfect for those interested in tea culture and picturesque views. | Tea picking, Tea tasting, Scenic views of the tea fields |
Understanding Airbnb License Requirements & STR Laws in Chaozhou (2025)
While Chaozhou, Pingtung County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chaozhou to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chaozhou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chaozhoubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
66號小院子Little yard No. 66 Homestay／邊邊好行房(2人房)
Private Room • 1 bedroom
Riverfront First View
Entire Place • 3 bedrooms
66號小院子Little yard No. 66 Homestay／轉轉復古房&角角陽光房(4人房)
Private Room • 2 bedrooms
Large suite with sky garden for leisure and comfort, 8 minutes walk from Chaozhou Railway Station
Entire Place • 1 bedroom
66號小院子Little yard No. 66 Homestay／角角陽光房(2人房)
Private Room • 1 bedroom
Bachelorette room next to Chaozhou Station for rent
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chaozhou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chaozhou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #368336450 | 4 | $21,005 | 1 | 0.00/5.0 |
| Ya Huan | 3 | $9,498 | 5 | 1.67/5.0 |
| 秀如 | 1 | $5,776 | 3 | 5.00/5.0 |
| 愉雯 | 2 | $3,382 | 11 | 4.93/5.0 |
| 鳳珊 | 3 | $3,355 | 202 | 4.91/5.0 |
| 富美 | 3 | $2,719 | 83 | 4.85/5.0 |
| Host #348374397 | 1 | $310 | 4 | 4.75/5.0 |
| 慧靜 | 1 | $272 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chaozhou.
Dive Deeper: Advanced Chaozhou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chaozhou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChaozhou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chaozhou
- The Chaozhou Airbnb market composition is heavily skewed towards Private Room listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chaozhou, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Chaozhou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chaozhou
- The dominant room capacity in Chaozhou is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Chaozhou, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Chaozhou.
Chaozhou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chaozhou
- The most common guest capacity trend in Chaozhou vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chaozhou STR market, accounting for 44.5% of listings.
- On average, properties in Chaozhou are equipped to host 1.6 guests.
Chaozhou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chaozhou
- The most common availability pattern in Chaozhou falls within the 271-366 days range, representing 94.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Chaozhou (50%), reflecting common guest stay durations or potential owner blocking patterns.
Chaozhou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Chaozhou is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Chaozhou Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Chaozhou hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chaozhou.
Chaozhou Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
66.7% of total
Moderate
1 listings
8.3% of total
Strict
3 listings
25% of total
Cancellation Policy Insights for Chaozhou
- The prevailing Airbnb cancellation policy trend in Chaozhou is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Chaozhou may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Chaozhou.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Chaozhou.
Chaozhou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chaozhou
- The overall average booking lead time for vacation rentals in Chaozhou is 43 days.
- Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Chaozhou.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Chaozhou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chaozhou (2025)
Amenity Prevalence
Amenity Insights for Chaozhou
- Essential amenities in Chaozhou that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chaozhou: Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chaozhou to stay competitive.
Chaozhou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chaozhou
- The typical guest profile for Airbnb in Chaozhou consists of primarily domestic travelers (87%), often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
- Domestic travelers account for 87.1% of guests.
- Key international markets include Taiwan (87.1%) and Hungary (6.5%).
- Top languages spoken are Chinese (53.8%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Taipei and New Taipei City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chaozhou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alishan Township | 48 | $1,970 | $143.80 | 39% |
| Zhuqi Township | 27 | $1,210 | $111.86 | 35% |
| Fanlu Township | 29 | $1,160 | $109.55 | 33% |
| Manzhou | 12 | $1,066 | $119.18 | 31% |
| Chiayi | 69 | $1,008 | $88.62 | 36% |
| Caotun Township | 10 | $995 | $89.97 | 28% |
| Changbin | 37 | $904 | $130.34 | 25% |
| Puli Township | 123 | $843 | $163.98 | 22% |
| Nantou City | 24 | $822 | $166.60 | 20% |
| Zhushan Township | 24 | $796 | $159.96 | 18% |