Taitung City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taitung County, Taiwan
Is Airbnb profitable in Taitung City in 2025? Explore comprehensive Airbnb analytics for Taitung City, Taitung County, Taiwan to uncover income potential. This 2025 STR market report for Taitung City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 335 active listings.
Whether you're considering an Airbnb investment in Taitung City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taitung City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taitung City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taitung City (2025)
Understanding the monthly revenue variations for Airbnb listings in Taitung City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taitung City is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taitung City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $144, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taitung City
Taitung City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taitung City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taitung City:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taitung City
Average Daily Rate (ADR) Airbnb Trends in Taitung City (2025)
Effective short term rental pricing strategy in Taitung City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taitung City typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Taitung City
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Airbnb Seasonality Analysis & Trends in Taitung City (2025)
Peak Season (July, January, June)
- Revenue averages $734 per month
- Occupancy rates average 22.5%
- Daily rates average $135
Shoulder Season
- Revenue averages $579 per month
- Occupancy maintains around 21.0%
- Daily rates hold near $126
Low Season (September, October, November)
- Revenue drops to average $420 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $131
Seasonality Insights for Taitung City
- The Airbnb seasonality in Taitung City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taitung City's highest earning potential, with monthly revenues capable of climbing to $793, occupancy reaching a high of 25.6%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $405, occupancy could drop to 17.6%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taitung City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taitung City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taitung City (2025)
Exploring the top neighborhoods for short-term rentals in Taitung City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Donghe | A scenic area along the coast known for its surfing culture and beautiful beaches. It attracts both domestic and international tourists looking for a relaxing beach getaway. | Donghe Beach, Jinzun Beach, Surfing spots, Local seafood restaurants, Dajianshan, Coastal bike trail |
| Taitung City Center | The heart of Taitung City with a vibrant atmosphere, featuring local markets, shops, and eateries. Ideal for tourists who want to experience local culture and cuisine. | Taitung Night Market, Taitung Art Museum, Taitung Seaside Park, Local cafes and restaurants, Taxiarchus Catholic Church, Taitung Railway Art Village |
| Chishang | Famous for its rice fields and picturesque landscapes, Chishang is a calm rural area that attracts nature lovers and photographers. It offers a peaceful escape for visitors. | Chishang Rice Paddies, Dapo Pond, Bicycle rentals, Chishang Township Walking Trails, Local farms, Cultural workshops |
| Jhiben | Known for its hot springs and resorts, Jhiben is a tranquil area perfect for those seeking relaxation and wellness retreats, popular with couples and families. | Jhiben Hot Springs, Jhiben National Forest Recreation Area, Local spa resorts, Scenic hiking trails, Natural hot spring baths |
| Green Island | A beautiful offshore island known for its stunning landscapes and snorkeling opportunities. It's a favorite destination for adventurous tourists looking for unique experiences. | Green Island's Coral Reefs, Zhaori Hot Spring, Lover's Cave, History Museum, Diving spots, Hiking trails |
| Lanyu (Orchid Island) | Lanyu is a remote island known for its indigenous culture and breathtaking natural scenery. It offers a unique experience for travelers looking to immerse themselves in nature and local heritage. | Lanyu's Natural Landscapes, Indigenous Cultural experiences, Whale watching, Snorkeling, Scenic viewpoints |
| Kenting National Park | While technically in Pingtung County, it is very close to Taitung and a major attraction known for its stunning beaches and lush landscapes. It draws many visitors from around the world. | Eluanbi Lighthouse, Sandy beaches, Scuba diving and snorkeling, Scenic hiking trails, Night markets, Kenting Street |
| Fengtian Temple area | This area is known for its beautiful temple and cultural significance, attracting visitors interested in local religious practices and traditional architecture. | Fengtian Temple, Cultural festivals, Traditional markets, Local food stalls, Cultural exhibitions |
Understanding Airbnb License Requirements & STR Laws in Taitung City (2025)
While Taitung City, Taitung County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taitung City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taitung City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taitung Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Good room, private house, and three-story Japanese-style sky in a central building.
Entire Place • 5 bedrooms
![[Stay in a good apartment | Quiet courtyard room] Private living room Kitchen in the heart of Taitun](https://a0.muscache.com/im/pictures/miso/Hosting-993162296352157724/original/b63686d5-e26c-4342-bf8c-8f2a692acd12.jpeg?im_w=480&im_format=avif)
[Stay in a good apartment | Quiet courtyard room] Private living room Kitchen in the heart of Taitun
Entire Place • 2 bedrooms
![[Stay in a good apartment | Morning light landing] Private living room in the middle of Taitung Down](https://a0.muscache.com/im/pictures/miso/Hosting-980009601527302121/original/dddd0842-df83-454c-be90-5e26916ee4b5.jpeg?im_w=480&im_format=avif)
[Stay in a good apartment | Morning light landing] Private living room in the middle of Taitung Down
Entire Place • 2 bedrooms
Comfy Villa, Taitung, broad views, luxury decor
Entire Place • 3 bedrooms
Easy Life - Nordic simple about six people (R03 two bedrooms and one hall with bathtub)
Private Room • 2 bedrooms
5 rooms/mahjong/roast/ktv/15 people/tesla recharge
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taitung City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taitung City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easy Life | 14 | $98,532 | 1796 | 4.82/5.0 |
| 嶼光 | 12 | $82,419 | 50 | 2.39/5.0 |
| Mosano | 12 | $80,331 | 224 | 4.70/5.0 |
| Becky | 2 | $66,273 | 47 | 4.87/5.0 |
| 宇 | 5 | $62,350 | 156 | 4.74/5.0 |
| Chejung | 6 | $57,689 | 66 | 4.44/5.0 |
| Elsie | 5 | $52,403 | 28 | 2.92/5.0 |
| 有時回家 | 6 | $44,776 | 21 | 3.25/5.0 |
| 鳳麟 | 5 | $39,350 | 59 | 4.75/5.0 |
| YiYu | 3 | $39,237 | 53 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taitung City.
Dive Deeper: Advanced Taitung City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taitung City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaitung City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taitung City
- The Taitung City Airbnb market composition is heavily skewed towards Private Room listings, which make up 71.3% of the 335 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taitung City, House properties are the most common (49.9%), reflecting the local real estate landscape.
- Houses represent a significant 49.9% portion, catering likely to families or larger groups.
- The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.1%) offer potential for unique stay experiences.
Taitung City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taitung City
- The dominant room capacity in Taitung City is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 46.3% of the active Airbnb listings in Taitung City, indicating a high concentration in these sizes.
Taitung City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taitung City
- The most common guest capacity trend in Taitung City vacation rentals is listings accommodating 2 guests (20.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Taitung City STR market, accounting for 33.4% of listings.
- 12.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taitung City.
- On average, properties in Taitung City are equipped to host 2.0 guests.
Taitung City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taitung City
- The most common availability pattern in Taitung City falls within the 271-366 days range, representing 83% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taitung City (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taitung City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
298 listings
93.4% of total
2 Nights
13 listings
4.1% of total
4-6 Nights
2 listings
0.6% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
5 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Taitung City is 1 Night, adopted by 93.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.5%) of the Taitung City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.4% of Taitung City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taitung City.
Taitung City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
89 listings
33.1% of total
Moderate
91 listings
33.8% of total
Firm
28 listings
10.4% of total
Strict
61 listings
22.7% of total
Cancellation Policy Insights for Taitung City
- The prevailing Airbnb cancellation policy trend in Taitung City is Moderate, used by 33.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.9%) and stricter (33.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.8% market standard in Taitung City.
- Regularly review your cancellation policy against competitors and market demand shifts in Taitung City.
Taitung City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taitung City
- The overall average booking lead time for vacation rentals in Taitung City is 45 days.
- Guests book furthest in advance for stays during April (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (63 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Taitung City.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Taitung City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taitung City (2025)
Amenity Prevalence
Amenity Insights for Taitung City
- Essential amenities in Taitung City that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taitung City: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taitung City to stay competitive.
Taitung City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taitung City
- The typical guest profile for Airbnb in Taitung City consists of a mix of domestic (50%) and international guests, often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 50.2% of guests.
- Key international markets include Taiwan (50.2%) and United States (12.4%).
- Top languages spoken are English (39.6%) followed by Chinese (36.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taitung City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alishan Township | 48 | $1,970 | $143.80 | 39% |
| Zhuqi Township | 27 | $1,210 | $111.86 | 35% |
| Fanlu Township | 29 | $1,160 | $109.55 | 33% |
| Manzhou | 12 | $1,066 | $119.18 | 31% |
| Chiayi | 69 | $1,008 | $88.62 | 36% |
| Caotun Township | 10 | $995 | $89.97 | 28% |
| Changbin | 37 | $904 | $130.34 | 25% |
| Puli Township | 123 | $843 | $163.98 | 22% |
| Nantou City | 24 | $822 | $166.60 | 20% |
| Zhushan Township | 24 | $796 | $159.96 | 18% |