Wujie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yilan County, Taiwan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Wujie in 2025? Explore comprehensive Airbnb analytics for Wujie, Yilan County, Taiwan to uncover income potential. This 2025 STR market report for Wujie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.

Whether you're considering an Airbnb investment in Wujie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wujie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Wujie Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$234
The average rental revenue earned for an occupied room per day in Wujie.
Occupancy Rate(?)
21.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,362
Typical annual income for an Airbnb listing in Wujie. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-24.6%
Significant decrease (-24.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Wujie.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Wujie.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
113
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Wujie (2025)

Understanding the monthly revenue variations for Airbnb listings in Wujie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wujie is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wujie across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,005+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,896 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $858 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $397, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wujie

Wujie Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Wujie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wujie:

  • Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 16%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wujie

Average Daily Rate (ADR) Airbnb Trends in Wujie (2025)

Effective short term rental pricing strategy in Wujie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wujie typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $547+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Wujie

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Airbnb Seasonality Analysis & Trends in Wujie (2025)

Peak Season (July, August, November)
  • Revenue averages $1,689 per month
  • Occupancy rates average 23.7%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $1,446 per month
  • Occupancy maintains around 20.5%
  • Daily rates hold near $234
Low Season (February, March, October)
  • Revenue drops to average $1,103 per month
  • Occupancy decreases to average 18.5%
  • Daily rates adjust to average $225

Seasonality Insights for Wujie

  • The Airbnb seasonality in Wujie shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wujie's highest earning potential, with monthly revenues capable of climbing to $1,775, occupancy reaching a high of 25.2%, and ADRs peaking at $241.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,048, occupancy could drop to 17.3%, and ADRs may adjust down to $216.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wujie.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Wujie seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Wujie (2025)

Exploring the top neighborhoods for short-term rentals in Wujie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Wujie Township
A tranquil area near the coast, known for its beautiful landscapes and agricultural culture. Ideal for travelers looking for a peaceful retreat and access to the beach and local farms.
Dongshan River Water Park, Wujie Wetlands, local night markets, sightseeing farmers' markets, Beiguan Recreation Area
Guangming
A scenic area that offers a mix of agriculture and tourism, providing visitors with unique experiences like farm stays and fresh produce harvesting.
Guangming Farm, strawberry picking, local farm tours, scenic bike paths, nature trails
Wujie Night Market
A vibrant night market that attracts both locals and tourists eager to enjoy local delicacies and snacks, making it a prime location for short-term stays.
street food stalls, night market games, handicraft vendors, live performances, cultural experiences
Nanfangao
A picturesque fishing village known for its beautiful harbor and seafood cuisine. Great for those looking to enjoy fresh seafood and water activities.
Nanfangao Fishing Port, seafood restaurants, fishing tours, beach activities, coastal walks
Daxi
A serene coastal community offering stunning ocean views and opportunities for beach recreation. Perfect for families and beach lovers.
Daxi Beach, water sports, cliff side walks, beachfront cafes, sunset views
Chiao Hsi
Famous for its hot springs and wellness resorts making it a hybrid destination for relaxation and tourism catering to health-conscious travelers.
Chiao Hsi Hot Springs, spa resorts, natural hot spring pools, local wellness activities, nature parks
Lanyang Museum
An architectural marvel and cultural gem that showcases the local history and culture of Yilan, appealing to tourists interested in culture and learning.
Lanyang Museum, cultural exhibitions, nature trails around the museum, local heritage sites, art installations
Yilan City
The capital of Yilan County, rich in culture and history, offering urban attractions alongside traditional markets and scenic areas.
Yilan City Night Market, Yilan Riverside Park, historical buildings, local art galleries, cultural festivals

Understanding Airbnb License Requirements & STR Laws in Wujie (2025)

While Wujie, Yilan County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wujie to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Wujie (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wujiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House Good 80 Vacation Space KTV Board Games Video Games

House Good 80 Vacation Space KTV Board Games Video Games

Entire Place • 4 bedrooms

$91,773
Revenue
68.2%
Occupancy
$364.28
Daily Rate
Gooddaybnb  Edible Garden Villa

Gooddaybnb Edible Garden Villa

Entire Place • 5 bedrooms

$90,334
Revenue
28.8%
Occupancy
$853.24
Daily Rate
藍會館Lan Villa

藍會館Lan Villa

Entire Place • 5 bedrooms

$62,207
Revenue
28.4%
Occupancy
$911.19
Daily Rate
Puzzle Homestay/Bldg/Grill/Electric Mahjong/Audio Equipment/Parking for 5 cars/Near Highway, Luodong

Puzzle Homestay/Bldg/Grill/Electric Mahjong/Audio Equipment/Parking for 5 cars/Near Highway, Luodong

Entire Place • 4 bedrooms

$38,935
Revenue
26.5%
Occupancy
$393.67
Daily Rate
Best Exclusive Homestay in Yilan Luodong Wushuyu, an industrial-style glass curtain, a yakiniku loun

Best Exclusive Homestay in Yilan Luodong Wushuyu, an industrial-style glass curtain, a yakiniku loun

Entire Place • 4 bedrooms

$37,003
Revenue
18.8%
Occupancy
$822.78
Daily Rate
Light travel (KTV singing, yakiniku, electric mahjong, switch, where you can park on the street)

Light travel (KTV singing, yakiniku, electric mahjong, switch, where you can park on the street)

Entire Place • 4 bedrooms

$33,603
Revenue
55.1%
Occupancy
$151.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Wujie (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Wujie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Angela1$91,7731674.93/5.0
Connie1$90,33455.00/5.0
Host #119605896$74,68300.00/5.0
Pei-Chi4$64,2984964.92/5.0
Host #1768996721$62,20700.00/5.0
Sam2$60,852664.87/5.0
Yu Shan4$56,26951.19/5.0
姿華2$48,7611434.79/5.0
Alfred3$44,639113.33/5.0
Host #1073037925$43,16000.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wujie.

Dive Deeper: Advanced Wujie STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wujie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wujie Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wujie

  • The Wujie Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.9% of the 113 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wujie, House properties are the most common (54.9%), reflecting the local real estate landscape.
  • Houses represent a significant 54.9% portion, catering likely to families or larger groups.
  • The presence of 38.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.

Wujie Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wujie

  • The dominant room capacity in Wujie is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 56.7% of the active Airbnb listings in Wujie, indicating a high concentration in these sizes.
  • A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wujie.

Wujie Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wujie

  • The most common guest capacity trend in Wujie vacation rentals is listings accommodating 8+ guests (43.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Wujie STR market, accounting for 60.2% of listings.
  • 52.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wujie.
  • On average, properties in Wujie are equipped to host 5.2 guests.

Wujie Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wujie

  • The most common availability pattern in Wujie falls within the 271-366 days range, representing 77% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Wujie (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Wujie Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (99%)

1 Night

95 listings

99% of total

2 Nights (1%)

2 Nights

1 listings

1% of total

Key Insights

  • The most prevalent minimum stay requirement in Wujie is 1 Night, adopted by 99% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Wujie Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 99% of Wujie hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wujie.

Wujie Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.7%)

Flexible

15 listings

21.7% of total

Moderate (33.3%)

Moderate

23 listings

33.3% of total

Firm (10.1%)

Firm

7 listings

10.1% of total

Strict (34.8%)

Strict

24 listings

34.8% of total

Cancellation Policy Insights for Wujie

  • The prevailing Airbnb cancellation policy trend in Wujie is Strict, used by 34.8% of listings.
  • There's a relatively balanced mix between guest-friendly (55.0%) and stricter (44.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.8% market standard in Wujie.
  • With 34.8% using Strict terms, this is a viable option in Wujie, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wujie.

Wujie STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Wujie

  • The overall average booking lead time for vacation rentals in Wujie is 41 days.
  • Guests book furthest in advance for stays during April (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (54 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Wujie.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
  • Monitor your own booking lead times against these Wujie averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Wujie (2025)

Amenity Prevalence

Amenity Insights for Wujie

  • Essential amenities in Wujie that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wujie: Wifi, Air conditioning.
  • Consider adding popular differentiators like TV or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wujie to stay competitive.

Wujie Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wujie

  • The typical guest profile for Airbnb in Wujie consists of primarily domestic travelers (83%), often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
  • Domestic travelers account for 82.8% of guests.
  • Key international markets include Taiwan (82.8%) and Singapore (5.6%).
  • Top languages spoken are Chinese (53.6%) followed by English (36.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Taipei and New Taipei City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Wujie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nanzhuang11$3,037$285.7628%
Alishan Township48$1,970$143.8039%
Zhuangwei32$1,626$228.9824%
Yuanshan36$1,497$171.7428%
Taipei3,986$1,360$91.5453%
Sanxing61$1,220$249.1622%
Zhuqi Township27$1,210$111.8635%
Fanlu Township29$1,160$109.5533%
Dongshan108$1,094$208.9221%
Chiayi69$1,008$88.6236%

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