Moshi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kilimanjaro, Tanzania
Is Airbnb profitable in Moshi in 2025? Explore comprehensive Airbnb analytics for Moshi, Kilimanjaro, Tanzania to uncover income potential. This 2025 STR market report for Moshi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 94 active listings.
Whether you're considering an Airbnb investment in Moshi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moshi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moshi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moshi (2025)
Understanding the monthly revenue variations for Airbnb listings in Moshi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moshi is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moshi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $340 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moshi
Moshi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moshi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moshi:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moshi
Average Daily Rate (ADR) Airbnb Trends in Moshi (2025)
Effective short term rental pricing strategy in Moshi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moshi typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $107+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Moshi
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Airbnb Seasonality Analysis & Trends in Moshi (2025)
Peak Season (May, April, June)
- Revenue averages $871 per month
- Occupancy rates average 28.0%
- Daily rates average $51
Shoulder Season
- Revenue averages $542 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $52
Low Season (February, March, August)
- Revenue drops to average $370 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $54
Seasonality Insights for Moshi
- The Airbnb seasonality in Moshi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moshi's highest earning potential, with monthly revenues capable of climbing to $1,058, occupancy reaching a high of 38.0%, and ADRs peaking at $56.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $352, occupancy could drop to 13.1%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moshi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moshi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moshi (2025)
Exploring the top neighborhoods for short-term rentals in Moshi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Machame | Known for its proximity to Kilimanjaro, Machame is popular among trekkers and adventurers. It offers stunning views and access to beautiful hiking trails, making it an attractive spot for tourists. | Machame Route, Kilimanjaro National Park, Waterfalls, Local markets, Cultural experiences |
| Moshi Town | The hub of the region, Moshi Town offers diverse accommodations and is a key base for those traveling to Kilimanjaro. It is busy with local culture, shops, and restaurants. | Kilimanjaro Coffee Plantations, Moshi Market, Cultural Heritage Centre, Local restaurants, Shopping venues |
| Materuni | A village located at the foot of Kilimanjaro, perfect for cultural tourism. Visitors can enjoy waterfalls and local culture, making it an excellent choice for lodging. | Materuni Waterfalls, Coffee Tours, Local village tours, Kilimanjaro views, Nature hikes |
| Uru | Surrounded by coffee plantations, Uru offers a serene environment with opportunities for agro-tourism. It attracts visitors interested in coffee and nature. | Coffee Plantations, Nature walks, Cultural experiences, Scenic views, Biological diversity |
| Kilindi | A quiet area with lush landscapes, Kilindi offers a peaceful retreat and is close to nature reserves, making it appealing for those seeking relaxation and nature. | Nature reserves, Hiking trails, Bird watching, Local flora and fauna, Resorts |
| Narusaku | This area provides a more rural setting and is ideal for experiencing authentic Tanzanian life. It appeals to eco-tourists and those looking for a tranquil retreat. | Local farms, Cultural tours, Community projects, Natural beauty, Traditional crafts |
| Kibosho | Known for its beautiful landscapes and as a starting point for various hiking routes. Kibosho attracts nature enthusiasts and trekkers. | Hiking routes, Kilimanjaro views, Botanical gardens, Cultural experiences, Local cuisine |
| Sanya Juu | A scenic area located further from Moshi, offering stunning views of Kilimanjaro and a more secluded experience for travelers seeking quiet and natural beauty. | Scenic viewpoints, Nature hikes, Cultural experiences, Lodges and resorts, Wellness retreats |
Understanding Airbnb License Requirements & STR Laws in Moshi (2025)
While Moshi, Kilimanjaro, Tanzania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moshi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moshi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moshibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The wooden House
Entire Place • 2 bedrooms
Kili Nest Homes
Entire Place • 1 bedroom
Charming Home In The Heart Of Shanty Town
Entire Place • 3 bedrooms
Bustani Double(Mount Kilimanjaro360 View Cottages)
Private Room • 1 bedroom
The Quaint House
Entire Place • 3 bedrooms
Brubru Lodge
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moshi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moshi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 1 | $22,999 | 31 | 4.94/5.0 |
| Frimin | 3 | $22,528 | 85 | 4.37/5.0 |
| Muksin & Catherine | 2 | $18,899 | 80 | 4.74/5.0 |
| Mosha | 1 | $17,766 | 43 | 4.88/5.0 |
| Winny | 5 | $16,829 | 17 | 0.95/5.0 |
| BlueCactus | 1 | $16,005 | 23 | 4.96/5.0 |
| Aika | 1 | $15,468 | 48 | 4.98/5.0 |
| Aleksandr | 1 | $10,522 | 5 | 5.00/5.0 |
| Ammar | 2 | $10,446 | 19 | 2.44/5.0 |
| Jackson | 2 | $10,014 | 22 | 2.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moshi.
Dive Deeper: Advanced Moshi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moshi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoshi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moshi
- The Moshi Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.1% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moshi, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 34% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Moshi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moshi
- The dominant room capacity in Moshi is 1 bedroom listings, making up 23.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 42.5% of the active Airbnb listings in Moshi, indicating a high concentration in these sizes.
- A significant 35.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moshi.
Moshi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moshi
- The most common guest capacity trend in Moshi vacation rentals is listings accommodating 2 guests (21.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Moshi STR market, accounting for 37.3% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moshi.
- On average, properties in Moshi are equipped to host 3.2 guests.
Moshi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moshi
- The most common availability pattern in Moshi falls within the 271-366 days range, representing 84% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Moshi (54.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moshi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
91.1% of total
2 Nights
3 listings
3.3% of total
3 Nights
4 listings
4.4% of total
7-29 Nights
1 listings
1.1% of total
Key Insights
- The most prevalent minimum stay requirement in Moshi is 1 Night, adopted by 91.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Moshi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.1% of Moshi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moshi.
Moshi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
67.2% of total
Moderate
5 listings
8.2% of total
Firm
6 listings
9.8% of total
Strict
9 listings
14.8% of total
Cancellation Policy Insights for Moshi
- The prevailing Airbnb cancellation policy trend in Moshi is Flexible, used by 67.2% of listings.
- The market strongly favors guest-friendly terms, with 75.4% of listings offering Flexible or Moderate policies. This suggests guests in Moshi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 67.2% market standard in Moshi.
- Given the high prevalence of Flexible policies (67.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Moshi.
Moshi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moshi
- The overall average booking lead time for vacation rentals in Moshi is 45 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (74 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Moshi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Moshi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moshi (2025)
Amenity Prevalence
Amenity Insights for Moshi
- Popular amenities like Free parking on premises, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moshi to stay competitive.
Moshi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moshi
- The typical guest profile for Airbnb in Moshi consists of predominantly international visitors (92%), with top international origins including Kenya, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.7% of guests.
- Key international markets include United States (26.7%) and Kenya (10%).
- Top languages spoken are English (45.9%) followed by German (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Kenya.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moshi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.