Hammamet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nabeul, Tunisia
Is Airbnb profitable in Hammamet in 2025? Explore comprehensive Airbnb analytics for Hammamet, Nabeul, Tunisia to uncover income potential. This 2025 STR market report for Hammamet, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Hammamet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hammamet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hammamet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hammamet (2025)
Understanding the monthly revenue variations for Airbnb listings in Hammamet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hammamet is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hammamet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,106+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,557 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $731 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hammamet
Hammamet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hammamet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hammamet:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hammamet
Average Daily Rate (ADR) Airbnb Trends in Hammamet (2025)
Effective short term rental pricing strategy in Hammamet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hammamet typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Hammamet
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Airbnb Seasonality Analysis & Trends in Hammamet (2025)
Peak Season (August, July, May)
- Revenue averages $2,084 per month
- Occupancy rates average 43.7%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,294 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $120
Low Season (January, February, March)
- Revenue drops to average $761 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $112
Seasonality Insights for Hammamet
- The Airbnb seasonality in Hammamet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hammamet's highest earning potential, with monthly revenues capable of climbing to $2,515, occupancy reaching a high of 52.0%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $692, occupancy could drop to 25.9%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hammamet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hammamet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hammamet (2025)
Exploring the top neighborhoods for short-term rentals in Hammamet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yasmine Hammamet | A popular tourist destination with beautiful beaches, luxury resorts, and a vibrant marina. Known for its family-friendly atmosphere and various entertainment options. | Yasmine Hammamet Marina, Carthage Land Theme Park, Hammamet Beach, Medina of Yasmine Hammamet, Kasbah of Hammamet |
| Hammamet North | Famous for its stunning beaches and proximity to historic sites, this area appeals to both tourists and locals looking for a relaxing getaway. | Hammamet Beach, Great Mosque of Hammamet, Cultural Center, Local Souk, Dreamy Hammamet |
| Hammamet Medina | The historic center of Hammamet offers a blend of culture and history with its narrow streets, artisan shops, and traditional restaurants. Ideal for those who want an authentic Tunisian experience. | Medina of Hammamet, Kasbah of Hammamet, Art galleries, Traditional restaurants, Souks |
| Nabeul | Known for its pottery and handicrafts, Nabeul is a vibrant town with a rich cultural heritage. It hosts a weekly market that draws in both tourists and locals. | Nabeul Market, Nabeul Archaeological Museum, Pottery workshops, Beaches |
| Zarzis | A quieter destination with beautiful beaches and a laid-back atmosphere. Popular for those looking to escape the busier tourist hotspots, it offers tranquility and natural beauty. | Zarzis Beach, Djerba Island, Roman ruins, Biking paths |
| Hammamet Sud | A charming area featuring luxury resorts and beautiful coastlines. Known for its upscale accommodations and proximity to golf courses. | Hammamet Golf Course, Silversands Beach, Luxury resorts, Water sports activities |
| Kélibia | Famous for its historic fortress and stunning beaches, Kélibia is a hidden gem. It attracts those interested in history and pristine beach environments. | Kélibia Fortress, Sandy Beaches, Local seafood restaurants, Mediterranean views |
| Cap Bon | A beautiful coastal area known for its stunning landscapes, vineyards, and agricultural products. This region offers a unique mixture of beach, culture, and gastronomy. | Vineyards, Cap Bon beaches, Local markets, Fresh seafood |
Understanding Airbnb License Requirements & STR Laws in Hammamet (2025)
While Hammamet, Nabeul, Tunisia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hammamet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hammamet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hammametbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apolonya - Exceptional Villa in Hammamet
Entire Place • 9 bedrooms
Privillège Catamaran Yasmine Hamamet
Entire Place • 1 bedroom
Rocaria - Villa de charme à Hammamet
Entire Place • 3 bedrooms
villa with very large swimming pool not overlooked
Entire Place • 6 bedrooms
Dream House Hammamet
Entire Place • 4 bedrooms
Pool exceptional villa vacation rental
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hammamet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hammamet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 2 | $299,474 | 46 | 5.00/5.0 |
| Host #180785524 | 1 | $88,088 | 0 | 0.00/5.0 |
| Haikel | 2 | $55,590 | 59 | 4.79/5.0 |
| Meriem | 1 | $50,022 | 49 | 4.96/5.0 |
| Host #62105585 | 1 | $49,429 | 8 | 4.75/5.0 |
| Sarah | 1 | $47,691 | 5 | 5.00/5.0 |
| Meriam | 1 | $46,596 | 17 | 4.94/5.0 |
| Nidhal | 1 | $42,588 | 49 | 5.00/5.0 |
| Amin | 1 | $41,819 | 27 | 4.85/5.0 |
| Nabil | 3 | $40,617 | 220 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hammamet.
Dive Deeper: Advanced Hammamet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hammamet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHammamet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hammamet
- The Hammamet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hammamet, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 46.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Hammamet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hammamet
- The dominant room capacity in Hammamet is 2 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.2% of the active Airbnb listings in Hammamet, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hammamet.
Hammamet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hammamet
- The most common guest capacity trend in Hammamet vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Hammamet STR market, accounting for 49.7% of listings.
- 53.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hammamet.
- On average, properties in Hammamet are equipped to host 5.4 guests.
Hammamet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hammamet
- The most common availability pattern in Hammamet falls within the 271-366 days range, representing 65.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hammamet (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hammamet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
25.7% of total
2 Nights
67 listings
24.3% of total
3 Nights
70 listings
25.4% of total
4-6 Nights
44 listings
15.9% of total
7-29 Nights
14 listings
5.1% of total
30+ Nights
10 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hammamet is 1 Night, adopted by 25.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.7% of Hammamet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hammamet.
Hammamet Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
67 listings
29.5% of total
Moderate
48 listings
21.1% of total
Firm
42 listings
18.5% of total
Strict
70 listings
30.8% of total
Cancellation Policy Insights for Hammamet
- The prevailing Airbnb cancellation policy trend in Hammamet is Strict, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.6%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.8% market standard in Hammamet.
- With 30.8% using Strict terms, this is a viable option in Hammamet, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hammamet.
Hammamet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hammamet
- The overall average booking lead time for vacation rentals in Hammamet is 43 days.
- Guests book furthest in advance for stays during August (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Hammamet.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Hammamet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hammamet (2025)
Amenity Prevalence
Amenity Insights for Hammamet
- Essential amenities in Hammamet that guests expect include: Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hammamet: Air conditioning, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hammamet to stay competitive.
Hammamet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hammamet
- The typical guest profile for Airbnb in Hammamet consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.4% of guests.
- Key international markets include France (44.5%) and Germany (8.9%).
- Top languages spoken are English (32.7%) followed by French (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hammamet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rafraf | 24 | $1,337 | $205.33 | 41% |
| Korba | 22 | $1,056 | $187.96 | 34% |
| Pantelleria | 376 | $763 | $171.92 | 35% |
| Tunis | 1,741 | $730 | $73.56 | 42% |
| Tazerka | 14 | $725 | $143.39 | 32% |
| Dar Allouche | 18 | $698 | $114.26 | 38% |
| La Soukra | 42 | $680 | $86.79 | 39% |
| Yasmine Hammamet | 52 | $613 | $156.62 | 37% |
| Maâmoura | 22 | $598 | $119.91 | 40% |
| Kerkouane | 18 | $575 | $131.18 | 32% |