La Marsa Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tunis Governorate, Tunisia
Is Airbnb profitable in La Marsa in 2026? Explore comprehensive Airbnb analytics for La Marsa, Tunis Governorate, Tunisia to uncover income potential. This 2026 STR market report for La Marsa, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in La Marsa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Marsa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Marsa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Marsa (2026)
Understanding the monthly revenue variations for Airbnb listings in La Marsa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Marsa is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Marsa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,318+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,844 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Marsa
La Marsa Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the La Marsa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Marsa:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Marsa
Average Daily Rate (ADR) Airbnb Trends in La Marsa (2026)
Effective short term rental pricing strategy in La Marsa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Marsa typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $381+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in La Marsa
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Airbnb Seasonality Analysis & Trends in La Marsa (2025)
Peak Season (August, July, June)
- Revenue averages $2,531 per month
- Occupancy rates average 54.2%
- Daily rates average $138
Shoulder Season
- Revenue averages $954 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $106
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $135
Seasonality Insights for La Marsa
- The Airbnb seasonality in La Marsa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Marsa's highest earning potential, with monthly revenues capable of climbing to $3,190, occupancy reaching a high of 60.7%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Marsa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Marsa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Marsa (2026)
Exploring the top neighborhoods for short-term rentals in La Marsa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Marsa Beach | A popular beach destination with stunning views and a variety of cafes and restaurants. Ideal for vacationers seeking sun and relaxation by the Mediterranean Sea. | La Marsa Beach, Café Sidi Bou Said, Palace of Ennejma Ezzahra, Carthage Ruins, Sidi Bou Said Village |
| Sidi Bou Said | Known for its charming streets and blue-and-white architecture, this area attracts tourists looking for a picturesque escape with a rich cultural heritage. | Sidi Bou Said Marina, Café des Nattes, Dar el Annabi Museum, Museum of Arabic Calligraphy, Carthage Aqueduct |
| Carthage | Famous for its archaeological sites and ancient history, Carthage is appealing to travelers interested in history and culture, making it a prime location for Airbnb. | Carthage National Museum, Ruins of Carthage, Byrsa Hill, Antonine Baths, Carthage Amphitheatre |
| Gammarth | This coastal suburb features luxurious resorts and beautiful beaches, attracting those looking for upscale experiences and relaxation by the sea. | Gammarth Beach, La Marsa Film Festival, Caribbean World Gammarth, Café Abou Nawas, Gammarth Marina |
| Ezzahra | A nice coastal area that provides a blend of local culture and beach activities, appealing to both locals and tourists. | Ezzahra Beach, Local markets, Tunisian food restaurants, Café de la Plage, Ezzahra Park |
| El Menzah | A vibrant residential area with easy access to central Tunis, ideal for business travelers who want to stay in a more local environment while being close to the city. | El Menzah Sport Club, Local shops and cafes, Bardo National Museum, Tunis Zoo, City of Culture |
| Ksar es-S'id | This area offers a unique atmosphere with traditional architecture and a view of the Mediterranean, attracting those interested in authenticity and local life. | Ksar es-S'id Beach, Local gallery exhibitions, Historical sites, Outdoor markets, Tunisian crafts workshops |
| La Goulette | A picturesque seaside town known for its beach and seafood restaurants. It's a great spot for visitors looking for a relaxed vibe and good food by the sea. | La Goulette Beach, Fish market, Cafés and restaurants along the seaside, Café El Ali, Historical Fortifications of La Goulette |
Understanding Airbnb License Requirements & STR Laws in La Marsa (2026)
While La Marsa, Tunis Governorate, Tunisia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Marsa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Marsa (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Marsabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Hermes La Marsa : Seaside, sea view, Pool
Entire Place • 4 bedrooms
Villa Ambre: relaxation, private pool & hammam
Entire Place • 6 bedrooms
Villa Pieds dans l'eau in La Marsa
Entire Place • 5 bedrooms
Les Verrières De Gammarth Pool and comfort
Entire Place • 3 bedrooms
Villa Apollon La Marsa Seaside, sea view with pool
Entire Place • 4 bedrooms
The Break
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Marsa (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in La Marsa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Landlord Tunisie | 7 | $213,565 | 48 | 4.94/5.0 |
| Kenza | 3 | $66,954 | 22 | 4.73/5.0 |
| Medhi | 2 | $26,561 | 48 | 4.79/5.0 |
| EssnoussiRentGroup | 1 | $22,190 | 10 | 4.80/5.0 |
| Ben Romdhane | 1 | $21,211 | 7 | 4.86/5.0 |
| Zizo | 1 | $14,546 | 16 | 5.00/5.0 |
| Ramzi | 1 | $14,133 | 17 | 4.65/5.0 |
| Skander | 1 | $13,318 | 16 | 4.88/5.0 |
| Selim | 1 | $8,994 | 17 | 5.00/5.0 |
| Walid | 1 | $7,987 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Marsa.
Dive Deeper: Advanced La Marsa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Marsa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Marsa Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Marsa
- The La Marsa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Marsa, Apartment/Condo properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
La Marsa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Marsa
- The dominant room capacity in La Marsa is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in La Marsa, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Marsa.
La Marsa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Marsa
- The most common guest capacity trend in La Marsa vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the La Marsa STR market, accounting for 45.7% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Marsa.
- On average, properties in La Marsa are equipped to host 4.4 guests.
La Marsa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Marsa
- The most common availability pattern in La Marsa falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Marsa (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Marsa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.7% of total
2 Nights
14 listings
30.4% of total
3 Nights
4 listings
8.7% of total
4-6 Nights
2 listings
4.3% of total
30+ Nights
22 listings
47.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Marsa is 30+ Nights, adopted by 47.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.8%) caters to monthly stays (30+ nights) in La Marsa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.8% of La Marsa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
- A 2-night minimum appears standard (30.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Marsa.
La Marsa Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
4.3% of total
Flexible
22 listings
47.8% of total
Moderate
9 listings
19.6% of total
Firm
10 listings
21.7% of total
Strict
3 listings
6.5% of total
Cancellation Policy Insights for La Marsa
- The prevailing Airbnb cancellation policy trend in La Marsa is Flexible, used by 47.8% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (28.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.8% market standard in La Marsa.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Marsa.
La Marsa STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Marsa
- The overall average booking lead time for vacation rentals in La Marsa is 19 days.
- Guests book furthest in advance for stays during August (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (21 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in La Marsa.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these La Marsa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Marsa (2026)
Amenity Prevalence
Amenity Insights for La Marsa
- Essential amenities in La Marsa that guests expect include: TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Marsa: TV, Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Marsa to stay competitive.
La Marsa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Marsa
- The typical guest profile for Airbnb in La Marsa consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.5% of guests.
- Key international markets include France (41.9%) and Germany (7.1%).
- Top languages spoken are English (35.2%) followed by French (28.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Marsa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rafraf | 26 | $960 | $211.71 | 31% |
| Korba | 28 | $944 | $168.03 | 27% |
| Pantelleria | 333 | $831 | $195.27 | 34% |
| Tazerka | 15 | $815 | $146.85 | 29% |
| Maâmoura | 18 | $791 | $138.20 | 36% |
| Dar Allouche | 22 | $761 | $138.77 | 31% |
| Hammamet | 294 | $731 | $126.36 | 35% |
| La Soukra | 46 | $704 | $90.53 | 32% |
| Hammamet Sud | 53 | $701 | $114.62 | 34% |
| Tunis | 1,763 | $667 | $75.93 | 39% |