Central Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. John, U.S. Virgin Islands
Is Airbnb profitable in Central in 2025? Explore comprehensive Airbnb analytics for Central, St. John, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for Central, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Central, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Central Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Central Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Central (2025)
Understanding the monthly revenue variations for Airbnb listings in Central is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Central is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Central across different performance tiers:
- Best-in-class properties (Top 10%) achieve $24,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $16,702 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,403, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Central
Central Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Central STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Central:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Central
Average Daily Rate (ADR) Airbnb Trends in Central (2025)
Effective short term rental pricing strategy in Central involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Central typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $2,762+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,914 or more.
- Typical properties (Median) charge around $837 per night.
- Entry-level properties (Bottom 25%) earn around $279 per night.
Average Daily Rate (ADR) Trend by Month in Central
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Airbnb Seasonality Analysis & Trends in Central (2025)
Peak Season (January, April, May)
- Revenue averages $12,991 per month
- Occupancy rates average 57.4%
- Daily rates average $1,159
Shoulder Season
- Revenue averages $11,025 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $1,187
Low Season (June, September, October)
- Revenue drops to average $8,194 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $1,078
Seasonality Insights for Central
- The Airbnb seasonality in Central shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Central's highest earning potential, with monthly revenues capable of climbing to $13,571, occupancy reaching a high of 75.9%, and ADRs peaking at $1,310.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,985, occupancy could drop to 19.4%, and ADRs may adjust down to $1,065.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Central.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Central seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Central (2025)
Exploring the top neighborhoods for short-term rentals in Central? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cruz Bay | Cruz Bay is the main town on St. John with beautiful beaches and a vibrant community. It attracts tourists looking for a mix of relaxation, shopping, and dining, making it an ideal Airbnb location. | Virgin Islands National Park, Trunk Bay, Cinnamon Bay Beach, Maho Bay, Cruz Bay Harbor, Coral Bay |
| Coral Bay | Coral Bay offers a more laid-back vibe compared to Cruz Bay and appeals to travelers seeking tranquility and natural beauty. It is perfect for those wanting to explore the island's beaches and marine life. | Salt Pond Bay, Brown Bay, Coral Bay Beach, Annaberg Sugar Plantation, Lameshur Bay, Leinster Bay |
| Maho Bay | Maho Bay is known for its picturesque views and calm waters, making it popular for snorkeling and family-friendly activities. It’s a paradise for water lovers and nature enthusiasts. | Maho Bay Beach, Sargassum Beach, Snorkeling spots, Local restaurants, Wildlife viewing |
| Trunk Bay | Trunk Bay is one of the most photographed beaches in the Caribbean, famous for its stunning turquoise waters and coral reef, attracting tourists looking for the ultimate beach experience. | Trunk Bay Beach, Underwater Snorkel Trail, Virgin Islands National Park, Sunbathing spots, Historical landmarks |
| Chocolate Hole | Chocolate Hole is a quieter area with beautiful villas and access to nearby beaches, appealing to visitors seeking a luxurious and peaceful getaway. | Chocolate Hole Beach, Beachfront restaurants, Scenic views, Water sports |
| Johnson Bay | Johnson Bay is a secluded location that offers a more rustic and charming experience, making it attractive for those wanting to escape the crowds and enjoy nature. | Johnson Bay Beach, Hiking trails, Birdwatching, Kayaking opportunities |
| Cinnamon Bay | Cinnamon Bay is known for its campground and stunning beach, drawing those interested in outdoor activities and affordable lodging options close to nature. | Cinnamon Bay Beach, Cinnamon Bay Campground, Available water sports, National park trails |
| Leinster Bay | Leinster Bay is renowned for its clear waters and great snorkeling spots, making it a fantastic option for adventure-seekers and nature lovers. | Leinster Bay Beach, Snorkeling spots, Cinnamon Bay hiking trails, Kayaking routes |
Understanding Airbnb License Requirements & STR Laws in Central (2025)
While Central, St. John, U.S. Virgin Islands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Central to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Central (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Centralbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mykonos- freshly built Greek Inspired Luxury Villa
Entire Place • 3 bedrooms
CliffHouse villa: privacy, 4 bedrooms, 12,000sf
Entire Place • 4 bedrooms
Brizan. A Quiet Reef Bay Villa
Entire Place • 3 bedrooms
Villa Carlota
Entire Place • 5 bedrooms
Insane Views-Best Location-Simply Awesome!
Entire Place • 5 bedrooms
Unicorn By The Sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Central (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Central based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vivica | 1 | $250,592 | 34 | 5.00/5.0 |
| Host #31614815 | 1 | $161,637 | 0 | 0.00/5.0 |
| Adriane | 1 | $158,481 | 12 | 5.00/5.0 |
| Host #44831216 | 1 | $149,907 | 0 | 0.00/5.0 |
| Jeff | 1 | $134,589 | 5 | 5.00/5.0 |
| John | 1 | $93,270 | 11 | 4.91/5.0 |
| Host #228403921 | 1 | $72,123 | 0 | 0.00/5.0 |
| Shaw | 1 | $69,063 | 16 | 4.88/5.0 |
| Host #238489702 | 1 | $57,555 | 1 | 0.00/5.0 |
| Tristan | 1 | $52,585 | 142 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Central.
Dive Deeper: Advanced Central STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Central. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCentral Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Central
- The Central Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Central, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Central Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Central
- The dominant room capacity in Central is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 47.0% of the active Airbnb listings in Central, indicating a high concentration in these sizes.
- A significant 64.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Central.
Central Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Central
- The most common guest capacity trend in Central vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Central STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Central.
- On average, properties in Central are equipped to host 5.8 guests.
Central Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Central
- The most common availability pattern in Central falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Central (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Central Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
3 Nights
1 listings
6.3% of total
4-6 Nights
11 listings
68.8% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Central is 4-6 Nights, adopted by 68.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (6.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Central, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 68.8% of Central hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Central.
Central Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
18.2% of total
Moderate
2 listings
18.2% of total
Firm
6 listings
54.5% of total
Strict
1 listings
9.1% of total
Cancellation Policy Insights for Central
- The prevailing Airbnb cancellation policy trend in Central is Firm, used by 54.5% of listings.
- A majority (63.6%) of hosts in Central utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.5% market standard in Central.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Central.
Central STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Central
- The overall average booking lead time for vacation rentals in Central is 96 days.
- Guests book furthest in advance for stays during February (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (129 days avg.) sees the longest lead times, while Summer (88 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Central.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 129 days) to capture early planners.
- Monitor your own booking lead times against these Central averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Central (2025)
Amenity Prevalence
Amenity Insights for Central
- Essential amenities in Central that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Central: Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Central to stay competitive.
Central Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Central
- The typical guest profile for Airbnb in Central consists of predominantly international visitors (97%), with top international origins including U.S. Virgin Islands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.4% of guests.
- Key international markets include United States (91.5%) and U.S. Virgin Islands (3.4%).
- Top languages spoken are English (82.1%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from U.S. Virgin Islands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Central Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $9,544 | $2582.84 | 22% |
| Cruz Bay | 14 | $7,013 | $619.90 | 52% |
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Simpson Bay | 48 | $5,549 | $506.49 | 43% |
| Coral Harbour | 162 | $5,244 | $446.89 | 51% |
| Cruz Bay | 404 | $4,994 | $561.57 | 43% |
| Long Bay Village | 25 | $4,235 | $666.52 | 33% |
| Road Town | 212 | $4,219 | $476.08 | 40% |
| West End Village | 18 | $4,213 | $584.42 | 41% |
| Island Harbour | 34 | $4,034 | $459.65 | 42% |