Cruz Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. John, U.S. Virgin Islands
Is Airbnb profitable in Cruz Bay in 2025? Explore comprehensive Airbnb analytics for Cruz Bay, St. John, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for Cruz Bay, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Cruz Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cruz Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cruz Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cruz Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Cruz Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cruz Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cruz Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $18,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,523 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cruz Bay
Cruz Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cruz Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cruz Bay:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cruz Bay
Average Daily Rate (ADR) Airbnb Trends in Cruz Bay (2025)
Effective short term rental pricing strategy in Cruz Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cruz Bay typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $722 or more.
- Typical properties (Median) charge around $401 per night.
- Entry-level properties (Bottom 25%) earn around $271 per night.
Average Daily Rate (ADR) Trend by Month in Cruz Bay
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Airbnb Seasonality Analysis & Trends in Cruz Bay (2025)
Peak Season (January, December, February)
- Revenue averages $10,667 per month
- Occupancy rates average 65.8%
- Daily rates average $637
Shoulder Season
- Revenue averages $9,043 per month
- Occupancy maintains around 55.0%
- Daily rates hold near $567
Low Season (June, August, October)
- Revenue drops to average $7,088 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $545
Seasonality Insights for Cruz Bay
- The Airbnb seasonality in Cruz Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cruz Bay's highest earning potential, with monthly revenues capable of climbing to $12,601, occupancy reaching a high of 78.9%, and ADRs peaking at $653.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,030, occupancy could drop to 31.7%, and ADRs may adjust down to $529.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cruz Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cruz Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cruz Bay (2025)
Exploring the top neighborhoods for short-term rentals in Cruz Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cruzan Beach | A beautiful and calm spot perfect for sunbathing and water sports. It attracts families and couples looking for relaxation and adventure. | Snorkeling at the coral reefs, Kayaking adventures, Beachfront dining, Sunset viewing, Wildlife watching |
| Cinnamon Bay | Known for its stunning beach and historic sugar mill ruins, this area offers a blend of nature and history, appealing to eco-tourists and history buffs. | Cinnamon Bay Beach, Virgin Islands National Park, Hiking trails, Kayaking tours, Marine life exploration |
| Trunk Bay | Famed for its picturesque beach and underwater snorkeling trail, Trunk Bay is a must-visit for water lovers and offers an idyllic tropical setting. | Trunk Bay Beach, Snorkeling trail, Scenic viewpoints, Wildlife photography, Beach rentals |
| Maho Bay | A peaceful bay known for its calm waters and stunning sunsets. It’s great for relaxing and enjoying nature, attracting vacationers seeking tranquility. | Maho Bay Beach, Eco-tours, Bird watching, Sunset viewing, Water sports |
| Chocolate Hole | This area offers a mix of residential and rental properties near the beach, making it ideal for families and long-term visitors looking for a home-like feel. | Chocolate Hole Beach, Kayaking, Impeccable views, Fishing spots, Local dining |
| Hawksnest Beach | A local favorite, Hawksnest Beach boasts beautiful sands and is perfect for swimming and family outings, making it ideal for hosting vacationers. | Hawksnest Beach, Picnic areas, Snorkeling spots, Beach volleyball, Family-friendly activities |
| Coral Bay | An off-the-beaten-path area known for its colorful local culture and laid-back vibe. It attracts those who prefer a quieter, less commercialized vacation experience. | Coral Bay Beach, Local markets, Food trucks, Art galleries, Eco tours |
| Downtown Cruz Bay | The main hub of the island featuring restaurants, shops, and the ferry terminal, making it the ideal location for tourists seeking convenience and vibrant nightlife. | Cruz Bay Ferry Terminal, Shopping boutiques, Local dining, Bars and nightlife, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Cruz Bay (2025)
While Cruz Bay, St. John, U.S. Virgin Islands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cruz Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cruz Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cruz Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Colada
Entire Place • 4 bedrooms
Stunning Pool & Hot Tub Villa w/ Big Views
Entire Place • 4 bedrooms
Gorgeous oceanfront villa w/ pool! 3 king suites!
Entire Place • 3 bedrooms
Esperance~Pool~New~National Park
Entire Place • 2 bedrooms
Elysium Villa-Natural Surroundings, Ocean Views, P
Entire Place • 2 bedrooms
Satori Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cruz Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cruz Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monic | 3 | $283,222 | 345 | 5.00/5.0 |
| Jared | 2 | $267,691 | 4 | 5.00/5.0 |
| Vacation | 1 | $207,378 | 20 | 4.75/5.0 |
| Wendy | 1 | $137,742 | 12 | 4.83/5.0 |
| Bookvi | 1 | $133,557 | 22 | 5.00/5.0 |
| Luciah | 1 | $113,632 | 121 | 4.74/5.0 |
| Tina | 1 | $55,420 | 89 | 4.99/5.0 |
| Christine | 2 | $52,458 | 28 | 5.00/5.0 |
| Kenneth J | 1 | $38,759 | 12 | 4.92/5.0 |
| Theodore | 1 | $38,423 | 37 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cruz Bay.
Dive Deeper: Advanced Cruz Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cruz Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCruz Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cruz Bay
- The Cruz Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cruz Bay, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Cruz Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cruz Bay
- The dominant room capacity in Cruz Bay is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Cruz Bay, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cruz Bay.
Cruz Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cruz Bay
- The most common guest capacity trend in Cruz Bay vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cruz Bay STR market, accounting for 50.0% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cruz Bay.
- On average, properties in Cruz Bay are equipped to host 4.3 guests.
Cruz Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cruz Bay
- The most common availability pattern in Cruz Bay falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cruz Bay (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cruz Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
5 listings
27.8% of total
4-6 Nights
8 listings
44.4% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Cruz Bay is 4-6 Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Cruz Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 44.4% of Cruz Bay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cruz Bay.
Cruz Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
11.1% of total
Super Strict 30 Days
1 listings
5.6% of total
Flexible
3 listings
16.7% of total
Firm
7 listings
38.9% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Cruz Bay
- The prevailing Airbnb cancellation policy trend in Cruz Bay is Firm, used by 38.9% of listings.
- A majority (66.7%) of hosts in Cruz Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.9% market standard in Cruz Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Cruz Bay.
Cruz Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cruz Bay
- The overall average booking lead time for vacation rentals in Cruz Bay is 100 days.
- Guests book furthest in advance for stays during February (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 67 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (111 days avg.) sees the longest lead times, while Spring (91 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (100 days) as a baseline for your pricing and availability strategy in Cruz Bay.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Cruz Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cruz Bay (2025)
Amenity Prevalence
Amenity Insights for Cruz Bay
- Essential amenities in Cruz Bay that guests expect include: Fire extinguisher, Wifi, Free parking on premises, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cruz Bay: Fire extinguisher, Wifi, Free parking on premises, Hair dryer.
- Consider adding popular differentiators like Air conditioning or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cruz Bay to stay competitive.
Cruz Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cruz Bay
- The typical guest profile for Airbnb in Cruz Bay consists of predominantly international visitors (99%), with top international origins including U.S. Virgin Islands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.3% of guests.
- Key international markets include United States (95.5%) and U.S. Virgin Islands (1.3%).
- Top languages spoken are English (75.9%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from U.S. Virgin Islands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cruz Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Central | 15 | $9,001 | $1154.16 | 43% |
| East End | 10 | $7,942 | $726.49 | 53% |
| Cruz Bay | 402 | $6,203 | $603.92 | 48% |
| Northside | 45 | $5,914 | $570.23 | 46% |
| Fortuna | 14 | $5,718 | $295.98 | 54% |
| Coral Harbour | 168 | $5,701 | $459.91 | 53% |
| Loíza | 14 | $5,390 | $368.84 | 54% |
| Simpson Bay | 56 | $5,251 | $559.71 | 44% |
| Long Bay Village | 25 | $5,214 | $1043.55 | 33% |
| West End Village | 22 | $5,013 | $1027.91 | 34% |