East End Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Thomas, U.S. Virgin Islands

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in East End in 2025? Explore comprehensive Airbnb analytics for East End, St. Thomas, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for East End, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 75 active listings.

Whether you're considering an Airbnb investment in East End, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East End Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key East End Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$413
The average rental revenue earned for an occupied room per day in East End.
Occupancy Rate(?)
46.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$37,910
Typical annual income for an Airbnb listing in East End. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in East End.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in East End.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
75
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in East End (2025)

Understanding the monthly revenue variations for Airbnb listings in East End is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East End is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East End across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,237 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,644 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,644, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in East End

East End Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the East End STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East End:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in East End

Average Daily Rate (ADR) Airbnb Trends in East End (2025)

Effective short term rental pricing strategy in East End involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East End typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $628+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $454 or more.
  • Typical properties (Median) charge around $345 per night.
  • Entry-level properties (Bottom 25%) earn around $230 per night.

Average Daily Rate (ADR) Trend by Month in East End

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Airbnb Seasonality Analysis & Trends in East End (2025)

Peak Season (March, April, June)
  • Revenue averages $7,096 per month
  • Occupancy rates average 57.0%
  • Daily rates average $435
Shoulder Season
  • Revenue averages $4,622 per month
  • Occupancy maintains around 42.0%
  • Daily rates hold near $403
Low Season (August, September, October)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $391

Seasonality Insights for East End

  • The Airbnb seasonality in East End shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases East End's highest earning potential, with monthly revenues capable of climbing to $7,854, occupancy reaching a high of 68.7%, and ADRs peaking at $449.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $376.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East End.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these East End seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in East End (2025)

Exploring the top neighborhoods for short-term rentals in East End? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Red Hook
A vibrant area known for its stunning marina views, delicious dining options, and proximity to some of the best beaches on the island. Popular with tourists for snorkeling and diving excursions.
Vegan Nosh, The Caribbean Fish Market, Red Hook Bay, Sapphire Beach, Sapphire Beach Resort, Morningstar Beach
Crown Bay
This area offers a cruise ship terminal and numerous shops and restaurants, making it a prime spot for travelers looking for convenience and activities near the water.
Crown Bay Marina, Pacific Daily News, Skytsun, Crown Bay Market, Fort Christian, Plaza Extra
East End
Known for its tranquil beaches and upscale resorts, the East End offers a more relaxed island experience while still providing access to dining and entertainment.
Sapphire Beach, Secret Harbour Beach Resort, Lindquist Beach, Coral World Ocean Park, Smith Bay Park
Magens Bay
Famous for its beautiful beach and calm waters, Magens Bay attracts visitors looking for sun, sand, and outdoor activities.
Magens Bay Beach, Magens Bay Park, World Famous Magens Bay Beach Bar, Nature Trails, Snorkeling Spots
Charlotte Amalie
The capital of the U.S. Virgin Islands, offering historical sites, vibrant nightlife, and duty-free shopping, making it a hotspot for visitors and investors alike.
Blackbeard's Castle, Fort Christian, Emancipation Garden, Main Street, Pirate Museum
Northside
A beautiful area with stunning views and access to upscale dining and art galleries, Northside attracts visitors looking for a more sophisticated experience.
The Paradise Point Sky Tram, Skyline Drive, Botanical Gardens, St. Thomas Skyride, Mountain Top
Tutu
A bustling area known for shopping and dining, and conveniently located to access various attractions around the island, making it a good choice for Airbnb hosting.
Tutu Park Mall, Next Level Gym, Local shops, Restaurants, Casual cafes
Water Island
A quiet, small island off the coast of St. Thomas, offering a peaceful atmosphere and beautiful beaches, appealing to those looking for a tranquil getaway.
Jibson Beach, Water Island Marina, Pineapple Beach, Fort Segarra, The Beach Bar

Understanding Airbnb License Requirements & STR Laws in East End (2025)

While East End, St. Thomas, U.S. Virgin Islands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East End to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in East End (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in East Endbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Cabrita

Casa Cabrita

Entire Place • 5 bedrooms

$123,997
Revenue
37.6%
Occupancy
$1542.14
Daily Rate
Ocean View Oasis awaits now

Ocean View Oasis awaits now

Entire Place • 6 bedrooms

$116,104
Revenue
48.9%
Occupancy
$909.54
Daily Rate
USVI St Thomas /Cowpet Bay East

USVI St Thomas /Cowpet Bay East

Entire Place • 3 bedrooms

$102,916
Revenue
64.1%
Occupancy
$583.31
Daily Rate
Healing Sea Glass Oasis

Healing Sea Glass Oasis

Entire Place • 4 bedrooms

$97,648
Revenue
62.9%
Occupancy
$545.87
Daily Rate
Lovely 2 bedroom Club Suite Ritz Carlton St.Thomas

Lovely 2 bedroom Club Suite Ritz Carlton St.Thomas

Private Room • 2 bedrooms

$89,864
Revenue
36.1%
Occupancy
$1026.26
Daily Rate
True oceanfront villa with pool

True oceanfront villa with pool

Entire Place • 4 bedrooms

$85,871
Revenue
37.2%
Occupancy
$962.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in East End (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in East End based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Desi22$474,1391344.87/5.0
Meghan3$167,215264.97/5.0
Kristen2$165,212194.84/5.0
Sunny Days2$153,57985.00/5.0
Anthony1$116,10455.00/5.0
Staci1$102,916145.00/5.0
Concierge1$89,8642Not Rated
Christopher1$85,871185.00/5.0
Cinda1$80,794195.00/5.0
Nikola1$78,750205.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East End.

Dive Deeper: Advanced East End STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East End. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

East End Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for East End

  • The East End Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 75 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in East End, Apartment/Condo properties are the most common (81.3%), reflecting the local real estate landscape.
  • The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.

East End Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for East End

  • The dominant room capacity in East End is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in East End, indicating a high concentration in these sizes.

East End Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for East End

  • The most common guest capacity trend in East End vacation rentals is listings accommodating 2 guests (37.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the East End STR market, accounting for 64.0% of listings.
  • 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East End.
  • On average, properties in East End are equipped to host 4.0 guests.

East End Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for East End

  • The most common availability pattern in East End falls within the 271-366 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in East End (45.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

East End Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4%)

1 Night

3 listings

4% of total

2 Nights (41.3%)

2 Nights

31 listings

41.3% of total

3 Nights (16%)

3 Nights

12 listings

16% of total

4-6 Nights (13.3%)

4-6 Nights

10 listings

13.3% of total

7-29 Nights (1.3%)

7-29 Nights

1 listings

1.3% of total

30+ Nights (24%)

30+ Nights

18 listings

24% of total

Key Insights

  • The most prevalent minimum stay requirement in East End is 2 Nights, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (24%) caters to monthly stays (30+ nights) in East End, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 41.3% of East End hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
  • A 2-night minimum appears standard (41.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East End.

East End Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (6.7%)

Super Strict 60 Days

5 listings

6.7% of total

Flexible (8%)

Flexible

6 listings

8% of total

Moderate (6.7%)

Moderate

5 listings

6.7% of total

Firm (32%)

Firm

24 listings

32% of total

Strict (46.7%)

Strict

35 listings

46.7% of total

Cancellation Policy Insights for East End

  • The prevailing Airbnb cancellation policy trend in East End is Strict, used by 46.7% of listings.
  • A majority (78.7%) of hosts in East End utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.7% market standard in East End.
  • With 46.7% using Strict terms, this is a viable option in East End, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in East End.

East End STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for East End

  • The overall average booking lead time for vacation rentals in East End is 31 days.
  • Guests book furthest in advance for stays during July (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (38 days avg.) sees the longest lead times, while Fall (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in East End.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these East End averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in East End (2025)

Amenity Prevalence

Amenity Insights for East End

  • Essential amenities in East End that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Pool, Beach access are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in East End.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for East End: Air conditioning, Wifi, Smoke alarm, TV, Fire extinguisher.
  • Prioritize adding missing essentials: Smoke alarm, TV, Fire extinguisher.
  • Consider adding popular differentiators like Free parking on premises or Pool to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in East End to stay competitive.

East End Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for East End

  • The typical guest profile for Airbnb in East End consists of predominantly international visitors (98%), with top international origins including Puerto Rico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 1.7% of guests.
  • Key international markets include United States (93.7%) and Puerto Rico (1.9%).
  • Top languages spoken are English (75.2%) followed by Spanish (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Puerto Rico.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the East End Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Central14$9,560$1062.6045%
Cruz Bay18$6,623$589.8752%
East End10$6,360$720.9252%
Cruz Bay398$6,057$602.2747%
Fortuna14$5,608$290.2853%
Coral Harbour166$5,605$454.0353%
Northside42$5,425$547.8447%
Long Bay Village25$5,424$1049.1634%
Simpson Bay55$5,248$570.7843%
West End Village22$5,221$1021.2735%

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