East End Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Thomas, U.S. Virgin Islands
Is Airbnb profitable in East End in 2025? Explore comprehensive Airbnb analytics for East End, St. Thomas, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for East End, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in East End, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East End Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East End Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East End (2025)
Understanding the monthly revenue variations for Airbnb listings in East End is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East End is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East End across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,594 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,973 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East End
East End Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East End STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East End:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East End
Average Daily Rate (ADR) Airbnb Trends in East End (2025)
Effective short term rental pricing strategy in East End involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East End typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $785+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $475 or more.
- Typical properties (Median) charge around $321 per night.
- Entry-level properties (Bottom 25%) earn around $225 per night.
Average Daily Rate (ADR) Trend by Month in East End
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Airbnb Seasonality Analysis & Trends in East End (2025)
Peak Season (March, February, April)
- Revenue averages $6,873 per month
- Occupancy rates average 53.8%
- Daily rates average $510
Shoulder Season
- Revenue averages $2,361 per month
- Occupancy maintains around 18.8%
- Daily rates hold near $409
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $380
Seasonality Insights for East End
- The Airbnb seasonality in East End shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East End's highest earning potential, with monthly revenues capable of climbing to $7,606, occupancy reaching a high of 62.3%, and ADRs peaking at $518.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $378.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East End.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East End seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East End (2025)
Exploring the top neighborhoods for short-term rentals in East End? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Red Hook | A vibrant area known for its stunning marina views, delicious dining options, and proximity to some of the best beaches on the island. Popular with tourists for snorkeling and diving excursions. | Vegan Nosh, The Caribbean Fish Market, Red Hook Bay, Sapphire Beach, Sapphire Beach Resort, Morningstar Beach |
| Crown Bay | This area offers a cruise ship terminal and numerous shops and restaurants, making it a prime spot for travelers looking for convenience and activities near the water. | Crown Bay Marina, Pacific Daily News, Skytsun, Crown Bay Market, Fort Christian, Plaza Extra |
| East End | Known for its tranquil beaches and upscale resorts, the East End offers a more relaxed island experience while still providing access to dining and entertainment. | Sapphire Beach, Secret Harbour Beach Resort, Lindquist Beach, Coral World Ocean Park, Smith Bay Park |
| Magens Bay | Famous for its beautiful beach and calm waters, Magens Bay attracts visitors looking for sun, sand, and outdoor activities. | Magens Bay Beach, Magens Bay Park, World Famous Magens Bay Beach Bar, Nature Trails, Snorkeling Spots |
| Charlotte Amalie | The capital of the U.S. Virgin Islands, offering historical sites, vibrant nightlife, and duty-free shopping, making it a hotspot for visitors and investors alike. | Blackbeard's Castle, Fort Christian, Emancipation Garden, Main Street, Pirate Museum |
| Northside | A beautiful area with stunning views and access to upscale dining and art galleries, Northside attracts visitors looking for a more sophisticated experience. | The Paradise Point Sky Tram, Skyline Drive, Botanical Gardens, St. Thomas Skyride, Mountain Top |
| Tutu | A bustling area known for shopping and dining, and conveniently located to access various attractions around the island, making it a good choice for Airbnb hosting. | Tutu Park Mall, Next Level Gym, Local shops, Restaurants, Casual cafes |
| Water Island | A quiet, small island off the coast of St. Thomas, offering a peaceful atmosphere and beautiful beaches, appealing to those looking for a tranquil getaway. | Jibson Beach, Water Island Marina, Pineapple Beach, Fort Segarra, The Beach Bar |
Understanding Airbnb License Requirements & STR Laws in East End (2025)
Yes, East End, St. Thomas, U.S. Virgin Islands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East End to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in East End (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Endbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely 2 bedroom Club Suite Ritz Carlton St.Thomas
Private Room • 2 bedrooms
On the Beach at Sapphire
Entire Place • 1 bedroom
Condo @Margaritaville Beach Resort- 2-Bd Pres OV
Entire Place • 2 bedrooms
BRAND NEW - SkySail - Beachfront, Stunning Views,
Entire Place • 2 bedrooms
Entire 2nd Floor 2 BR Elysian - Tennis & Tides
Entire Place • 2 bedrooms
Get Away at Strawberry Grouper
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East End (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East End based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Desi | 23 | $481,624 | 89 | 4.88/5.0 |
| Om | 3 | $93,789 | 0 | N/A/5.0 |
| Host #68450580 | 3 | $67,886 | 0 | N/A/5.0 |
| Host #140404508 | 1 | $63,363 | 0 | N/A/5.0 |
| Host #410324597 | 1 | $51,273 | 0 | N/A/5.0 |
| Host #37351731 | 1 | $50,011 | 0 | N/A/5.0 |
| Trey | 1 | $47,901 | 6 | 5.00/5.0 |
| Chris | 1 | $46,058 | 7 | 5.00/5.0 |
| Aubrey | 1 | $39,576 | 63 | 4.90/5.0 |
| Host #126140073 | 1 | $38,845 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East End.
Dive Deeper: Advanced East End STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East End. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast End Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East End
- The East End Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East End, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
East End Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East End
- The dominant room capacity in East End is 1 bedroom listings, making up 58.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in East End, indicating a high concentration in these sizes.
- With over half the market (58.7%) consisting of studios or 1-bedroom units, East End is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in East End.
East End Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East End
- The most common guest capacity trend in East End vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the East End STR market, accounting for 73.0% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in East End.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East End.
- On average, properties in East End are equipped to host 3.6 guests.
East End Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East End
- The most common availability pattern in East End falls within the 271-366 days range, representing 79.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in East End (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
East End Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
6.3% of total
2 Nights
36 listings
57.1% of total
3 Nights
5 listings
7.9% of total
4-6 Nights
2 listings
3.2% of total
7-29 Nights
4 listings
6.3% of total
30+ Nights
12 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in East End is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.4%) of the East End Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in East End, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.1% of East End hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- A 2-night minimum appears standard (57.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East End.
East End Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
7.9% of total
Flexible
2 listings
3.2% of total
Moderate
3 listings
4.8% of total
Firm
14 listings
22.2% of total
Strict
39 listings
61.9% of total
Cancellation Policy Insights for East End
- The prevailing Airbnb cancellation policy trend in East End is Strict, used by 61.9% of listings.
- A majority (84.1%) of hosts in East End utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.9% market standard in East End.
- With 61.9% using Strict terms, this is a viable option in East End, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in East End.
East End STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East End
- The overall average booking lead time for vacation rentals in East End is 25 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in East End.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these East End averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East End (2025)
Amenity Prevalence
Amenity Insights for East End
- Essential amenities in East End that guests expect include: Smoke alarm, TV, Air conditioning, Wifi, Essentials, Hot water, Hair dryer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in East End.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East End: Smoke alarm, TV, Air conditioning, Wifi, Essentials, Hot water, Hair dryer, Free parking on premises.
- Prioritize adding missing essentials: Essentials, Hot water, Hair dryer, Free parking on premises.
- Consider adding popular differentiators like Pool or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East End to stay competitive.
East End Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East End
- The typical guest profile for Airbnb in East End consists of predominantly international visitors (99%), with top international origins including Puerto Rico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.3% of guests.
- Key international markets include United States (92.9%) and Puerto Rico (1.9%).
- Top languages spoken are English (74.2%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Puerto Rico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East End Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $12,281 | $2861.25 | 23% |
| Little Mountain | 10 | $8,886 | $1588.48 | 34% |
| Cruz Bay | 14 | $7,405 | $652.07 | 53% |
| Central | 17 | $7,315 | $1000.02 | 42% |
| Fortuna | 13 | $5,723 | $301.93 | 55% |
| Simpson Bay | 50 | $5,447 | $520.82 | 43% |
| Cruz Bay | 419 | $5,415 | $611.93 | 44% |
| Coral Harbour | 165 | $5,395 | $460.74 | 52% |
| West End Village | 18 | $4,753 | $641.77 | 41% |
| Island Harbour | 37 | $4,298 | $468.46 | 43% |