Northside Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Thomas, U.S. Virgin Islands

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Northside in 2025? Explore comprehensive Airbnb analytics for Northside, St. Thomas, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for Northside, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 42 active listings.

Whether you're considering an Airbnb investment in Northside, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northside Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Northside Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$548
The average rental revenue earned for an occupied room per day in Northside.
Occupancy Rate(?)
47.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$65,104
Typical annual income for an Airbnb listing in Northside. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.9%
Significant decrease (-23.9%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Northside.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Northside.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Northside (2025)

Understanding the monthly revenue variations for Airbnb listings in Northside is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northside is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northside across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $16,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,170 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,236 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,530, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Northside

Northside Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Northside STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northside:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Northside

Average Daily Rate (ADR) Airbnb Trends in Northside (2025)

Effective short term rental pricing strategy in Northside involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northside typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,347+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $568 or more.
  • Typical properties (Median) charge around $309 per night.
  • Entry-level properties (Bottom 25%) earn around $207 per night.

Average Daily Rate (ADR) Trend by Month in Northside

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Airbnb Seasonality Analysis & Trends in Northside (2025)

Peak Season (March, April, February)
  • Revenue averages $10,115 per month
  • Occupancy rates average 58.9%
  • Daily rates average $542
Shoulder Season
  • Revenue averages $7,564 per month
  • Occupancy maintains around 48.3%
  • Daily rates hold near $527
Low Season (September, October, November)
  • Revenue drops to average $1,638 per month
  • Occupancy decreases to average 18.4%
  • Daily rates adjust to average $545

Seasonality Insights for Northside

  • The Airbnb seasonality in Northside shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Northside's highest earning potential, with monthly revenues capable of climbing to $11,746, occupancy reaching a high of 62.9%, and ADRs peaking at $585.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,184, occupancy could drop to 14.7%, and ADRs may adjust down to $509.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northside.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Northside seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Northside (2025)

Exploring the top neighborhoods for short-term rentals in Northside? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Magens Bay
Famous for its stunning beach and clear waters, Magens Bay is a popular destination for tourists looking for a relaxing beach experience. It is known for its natural beauty and amenities, making it an excellent choice for Airbnb hosts.
Magens Bay Beach, Magens Bay Park, Skyline Drive, St. Thomas Yacht Club, Coral World Ocean Park
Charlotte Amalie
The capital of the U.S. Virgin Islands, Charlotte Amalie is rich in history and culture. It attracts many tourists who explore its historical sites, shops, and waterfront, providing a robust market for short-term rentals.
Blackbeard's Castle, Fort Christian, St. Thomas Synagogue, Emancipation Garden, Shopping at the Waterfront
Red Hook
This area is known for its vibrant nightlife, dining, and ferry services to neighboring islands. Red Hook is a hub for tourists looking to explore the Virgin Islands and enjoy local cuisine and entertainment.
Red Hook Ferry Terminal, American Yacht Harbor, The Beach Bar, Island Hoping Tours, Rum Distillery
Crown Mountain
Crown Mountain offers beautiful views and a more secluded atmosphere. It's ideal for visitors looking for luxury villas and a nature-centric experience, making it a unique draw for guests seeking tranquility and scenic beauty.
Crown Mountain Lookout, St. Thomas Skyride, Nature trails, Private villas
Smith Bay
A quieter area known for Sapphire Beach, Smith Bay attracts guests who want a relaxing getaway. It has great beachfront properties and easy access to water sports, making it ideal for Airbnb investment.
Sapphire Beach, Coral World Ocean Park, Kayaking tours, Snorkeling, Beachside restaurants
Peterborg
Known for its luxury homes and stunning views of the Caribbean Sea, Peterborg is a sought-after area for high-end vacation rentals. Tourists looking for privacy and luxury will find Peterborg appealing.
Sip Sip Restaurant, Peterborg Beach, Breslin Point, Luxury villas, Scenic overlooks
East End
This area is characterized by its beautiful shores and ease of access to snorkeling, diving, and other water activities. The East End is popular with families and adventure-seeking tourists alike, making it a great market for Airbnb hosts.
Lindquist Beach, Sapphire Marina, Snorkeling at Coki Beach, East End beaches, Water sports rentals
Sapphire Village
Sapphire Village offers a mix of residential living and vacation rentals with access to Sapphire Beach. It's popular with tourists looking for a convenient location close to beaches and amenities.
Sapphire Beach, Sapphire Village Resort, Restaurants and bars, Diving spots, Beach activities

Understanding Airbnb License Requirements & STR Laws in Northside (2025)

While Northside, St. Thomas, U.S. Virgin Islands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northside to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Northside (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Northsidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Santorini: Peterborg 5 BR / Non-Toxic Villa

Villa Santorini: Peterborg 5 BR / Non-Toxic Villa

Entire Place • 5 bedrooms

$254,027
Revenue
35.0%
Occupancy
$2191.57
Daily Rate
The Horizon House | St. Thomas • Pool • Oceanviews

The Horizon House | St. Thomas • Pool • Oceanviews

Entire Place • 4 bedrooms

$219,157
Revenue
51.7%
Occupancy
$1461.64
Daily Rate
Oceanfront Villa Tropaco-4BR 4.5BA-Pool

Oceanfront Villa Tropaco-4BR 4.5BA-Pool

Entire Place • 4 bedrooms

$212,486
Revenue
73.9%
Occupancy
$1321.83
Daily Rate
Gorgeous Villa Maxine- 5 Bdrm on Famous Peterborg

Gorgeous Villa Maxine- 5 Bdrm on Famous Peterborg

Entire Place • 5 bedrooms

$202,984
Revenue
66.6%
Occupancy
$1108.98
Daily Rate
Stunning Island Serenity Villa

Stunning Island Serenity Villa

Entire Place • 5 bedrooms

$192,281
Revenue
37.8%
Occupancy
$2201.37
Daily Rate
The Breeze Villa, A Private Resort

The Breeze Villa, A Private Resort

Entire Place • 7 bedrooms

$144,067
Revenue
61.1%
Occupancy
$947.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Northside (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Northside based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emily2$415,470344.96/5.0
Anthony5$367,446164.93/5.0
Meghan5$273,969764.96/5.0
Shanna1$254,02735.00/5.0
Island Luxury2$230,285174.54/5.0
John1$219,15774.71/5.0
Lauren1$130,1572Not Rated
Justin1$119,61355.00/5.0
Kim1$102,06855.00/5.0
Gaven1$84,198254.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northside.

Dive Deeper: Advanced Northside STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northside. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Northside Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Northside

  • The Northside Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Northside, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.

Northside Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Northside

  • The dominant room capacity in Northside is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 54.8% of the active Airbnb listings in Northside, indicating a high concentration in these sizes.
  • A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Northside.

Northside Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Northside

  • The most common guest capacity trend in Northside vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Northside STR market, accounting for 54.8% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northside.
  • On average, properties in Northside are equipped to host 5.3 guests.

Northside Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Northside

  • The most common availability pattern in Northside falls within the 181-270 days range, representing 59.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Northside (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Northside Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22%)

1 Night

9 listings

22% of total

2 Nights (12.2%)

2 Nights

5 listings

12.2% of total

3 Nights (9.8%)

3 Nights

4 listings

9.8% of total

4-6 Nights (17.1%)

4-6 Nights

7 listings

17.1% of total

30+ Nights (39%)

30+ Nights

16 listings

39% of total

Key Insights

  • The most prevalent minimum stay requirement in Northside is 30+ Nights, adopted by 39% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (39%) caters to monthly stays (30+ nights) in Northside, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39% of Northside hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 39% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northside.

Northside Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.4% of total

Super Strict 60 Days

2 listings

4.9% of total

Flexible (29.3%)

Flexible

12 listings

29.3% of total

Moderate (12.2%)

Moderate

5 listings

12.2% of total

Firm (29.3%)

Firm

12 listings

29.3% of total

Strict (22%)

Strict

9 listings

22% of total

Cancellation Policy Insights for Northside

  • The prevailing Airbnb cancellation policy trend in Northside is Flexible, used by 29.3% of listings.
  • A majority (51.3%) of hosts in Northside utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 29.3% market standard in Northside.
  • Regularly review your cancellation policy against competitors and market demand shifts in Northside.

Northside STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Northside

  • The overall average booking lead time for vacation rentals in Northside is 44 days.
  • Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (52 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Northside.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Northside averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Northside (2025)

Amenity Prevalence

Amenity Insights for Northside

  • Essential amenities in Northside that guests expect include: Wifi, TV, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Fire extinguisher, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Northside: Wifi, TV, Free parking on premises, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Smoke alarm or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Northside to stay competitive.

Northside Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Northside

  • The typical guest profile for Airbnb in Northside consists of predominantly international visitors (96%), with top international origins including U.S. Virgin Islands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 3.9% of guests.
  • Key international markets include United States (89.5%) and U.S. Virgin Islands (3.9%).
  • Top languages spoken are English (64.4%) followed by Spanish (16.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from U.S. Virgin Islands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Northside Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Central14$9,560$1062.6045%
Cruz Bay18$6,623$589.8752%
East End10$6,360$720.9252%
Cruz Bay398$6,057$602.2747%
Fortuna14$5,608$290.2853%
Coral Harbour166$5,605$454.0353%
Long Bay Village25$5,424$1049.1634%
Simpson Bay55$5,248$570.7843%
West End Village22$5,221$1021.2735%
Loíza14$4,793$360.5454%

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