Southside Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Thomas, U.S. Virgin Islands
Is Airbnb profitable in Southside in 2025? Explore comprehensive Airbnb analytics for Southside, St. Thomas, U.S. Virgin Islands to uncover income potential. This 2025 STR market report for Southside, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Southside, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southside Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southside Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southside (2025)
Understanding the monthly revenue variations for Airbnb listings in Southside is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southside is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southside across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,198+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,258, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southside
Southside Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southside STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southside:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southside
Average Daily Rate (ADR) Airbnb Trends in Southside (2025)
Effective short term rental pricing strategy in Southside involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southside typically peaks in March and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $957+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $494 or more.
- Typical properties (Median) charge around $360 per night.
- Entry-level properties (Bottom 25%) earn around $241 per night.
Average Daily Rate (ADR) Trend by Month in Southside
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Airbnb Seasonality Analysis & Trends in Southside (2025)
Peak Season (February, March, April)
- Revenue averages $5,734 per month
- Occupancy rates average 40.9%
- Daily rates average $564
Shoulder Season
- Revenue averages $2,236 per month
- Occupancy maintains around 17.3%
- Daily rates hold near $425
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $378
Seasonality Insights for Southside
- The Airbnb seasonality in Southside shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southside's highest earning potential, with monthly revenues capable of climbing to $7,306, occupancy reaching a high of 50.8%, and ADRs peaking at $570.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $375.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southside.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southside seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southside (2025)
Exploring the top neighborhoods for short-term rentals in Southside? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coki Point | A stunning beach known for its clear waters and vibrant marine life, ideal for snorkeling and diving. It attracts a mix of locals and tourists looking for a tropical beach experience. | Coki Beach, Coral World Ocean Park, Snorkeling, Water Sports, Beach Bars |
| Honeymoon Beach | Renowned for its picturesque beauty and serene atmosphere, this beach is perfect for romantic getaways and relaxation. It's a favorite for couples and families seeking a peaceful retreat. | Honeymoon Beach, Water Taxi to St. John, Kayaking, Snorkeling, Beach Restaurants |
| Magens Bay | One of the most beautiful beaches in the world, known for its long stretch of soft white sand and calm waters, making it a magnet for beachgoers and vacationers. | Magens Bay Beach, Nature Trail, Dining at the beach, Kayaking, Scenic Views |
| Charlotte Amalie | The capital of the U.S. Virgin Islands and a hub of historical and cultural attractions. A bustling port area that attracts tourists from around the globe. | Blackbeard's Castle, Fort Christian, Shopping at Main Street, National Museum of St. Thomas, Historical Architecture |
| Red Hook | A vibrant area known for its nightlife, restaurants, and proximity to ferries for easy access to nearby islands. Popular with younger crowds and night owls. | Bars and Restaurants, Ferry Terminal to St. John, Red Hook Market, Waterfront Views, Live Music |
| East End | A tranquil area with beautiful beaches and luxurious villas, attracting families and couples looking for a relaxed island lifestyle. | Sapphire Beach, Lindquist Beach, Secret Harbor Beach, Windward Passage, Kayaking and Snorkeling |
| Pavilion Beach | A lesser-known gem offering a more private beach experience, perfect for those looking to avoid the crowds while still enjoying beautiful surroundings. | Pavilion Beach, Snorkeling, Beachfront Villas, Private Rentals, Nature Trails |
| St. Thomas' Northside | Known for its scenic views and upscale resorts, this area is popular among tourists seeking a luxurious vacation experience with access to adventure activities. | Skytsborg Tower, Magens Bay Viewpoints, Plantation House Museum, Luxury Resorts, Nature Hiking |
Understanding Airbnb License Requirements & STR Laws in Southside (2025)
Yes, Southside, St. Thomas, U.S. Virgin Islands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southside to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Southside (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southsidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BRAND NEW! Ventana - Sunset & Harbor Views
Entire Place • 4 bedrooms
2 oceanfront suites with water access! Solar/batt
Entire Place • 2 bedrooms
Villa Marbella USVI
Entire Place • 5 bedrooms
Villa Breizh- Spacious 3 Bedroom
Entire Place • 3 bedrooms
Marie's Oceanfront Condo-1bdrm-3 Pools
Entire Place • 1 bedroom
Regatta Point! Ocean View Condo!
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southside (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southside based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #37351731 | 1 | $139,112 | 1 | N/A/5.0 |
| Desi | 14 | $115,586 | 7 | 5.00/5.0 |
| Emily | 2 | $85,655 | 13 | 5.00/5.0 |
| Tressa | 1 | $62,367 | 5 | 5.00/5.0 |
| Clarke | 1 | $59,458 | 3 | 5.00/5.0 |
| Linlie | 1 | $20,673 | 40 | 4.75/5.0 |
| Host #548689514 | 5 | $17,219 | 0 | N/A/5.0 |
| S.M | 2 | $15,919 | 1 | N/A/5.0 |
| Arnold | 1 | $14,482 | 8 | 4.25/5.0 |
| Host #237268647 | 1 | $9,152 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southside.
Dive Deeper: Advanced Southside STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southside. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthside Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southside
- The Southside Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southside, Apartment/Condo properties are the most common (77.8%), reflecting the local real estate landscape.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Southside Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southside
- The dominant room capacity in Southside is 1 bedroom listings, making up 69.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Southside, indicating a high concentration in these sizes.
- With over half the market (69.4%) consisting of studios or 1-bedroom units, Southside is particularly well-suited for individuals or couples.
Southside Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southside
- The most common guest capacity trend in Southside vacation rentals is listings accommodating 4 guests (66.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Southside STR market, accounting for 83.4% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southside.
- On average, properties in Southside are equipped to host 4.6 guests.
Southside Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southside
- The most common availability pattern in Southside falls within the 271-366 days range, representing 86.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Southside (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
Southside Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.3% of total
2 Nights
24 listings
66.7% of total
3 Nights
1 listings
2.8% of total
4-6 Nights
5 listings
13.9% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Southside is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Southside Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Southside hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southside.
Southside Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.1% of total
Firm
2 listings
5.6% of total
Strict
30 listings
83.3% of total
Cancellation Policy Insights for Southside
- The prevailing Airbnb cancellation policy trend in Southside is Strict, used by 83.3% of listings.
- A majority (88.9%) of hosts in Southside utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 83.3% market standard in Southside.
- With 83.3% using Strict terms, this is a viable option in Southside, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Southside.
Southside STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southside
- The overall average booking lead time for vacation rentals in Southside is 26 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Southside.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Southside averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southside (2025)
Amenity Prevalence
Amenity Insights for Southside
- Essential amenities in Southside that guests expect include: Kitchen, Air conditioning, Smoke alarm, TV, Hot water, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southside: Kitchen, Air conditioning, Smoke alarm, TV, Hot water, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Hot water, Wifi, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southside to stay competitive.
Southside Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southside
- The typical guest profile for Airbnb in Southside consists of predominantly international visitors (100%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United States (98%) and Denmark (2%).
- Top languages spoken are English (80.8%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Denmark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southside Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $12,281 | $2861.25 | 23% |
| Little Mountain | 10 | $8,886 | $1588.48 | 34% |
| Cruz Bay | 14 | $7,405 | $652.07 | 53% |
| Central | 17 | $7,315 | $1000.02 | 42% |
| Fortuna | 13 | $5,723 | $301.93 | 55% |
| Simpson Bay | 50 | $5,447 | $520.82 | 43% |
| Cruz Bay | 419 | $5,415 | $611.93 | 44% |
| Coral Harbour | 165 | $5,395 | $460.74 | 52% |
| West End Village | 18 | $4,753 | $641.77 | 41% |
| Island Harbour | 37 | $4,298 | $468.46 | 43% |