Kharkiv Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kharkiv Oblast, Ukraine
Is Airbnb profitable in Kharkiv in 2025? Explore comprehensive Airbnb analytics for Kharkiv, Kharkiv Oblast, Ukraine to uncover income potential. This 2025 STR market report for Kharkiv, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Kharkiv, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kharkiv Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kharkiv Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kharkiv (2025)
Understanding the monthly revenue variations for Airbnb listings in Kharkiv is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kharkiv is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kharkiv across different performance tiers:
- Best-in-class properties (Top 10%) achieve $377+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $211 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $109 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $51, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kharkiv
Kharkiv Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kharkiv STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kharkiv:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kharkiv
Average Daily Rate (ADR) Airbnb Trends in Kharkiv (2025)
Effective short term rental pricing strategy in Kharkiv involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kharkiv typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $57+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $36 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Kharkiv
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Airbnb Seasonality Analysis & Trends in Kharkiv (2025)
Peak Season (March, September, August)
- Revenue averages $188 per month
- Occupancy rates average 24.4%
- Daily rates average $35
Shoulder Season
- Revenue averages $167 per month
- Occupancy maintains around 21.7%
- Daily rates hold near $35
Low Season (January, June, December)
- Revenue drops to average $140 per month
- Occupancy decreases to average 17.5%
- Daily rates adjust to average $31
Seasonality Insights for Kharkiv
- The Airbnb seasonality in Kharkiv shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kharkiv's highest earning potential, with monthly revenues capable of climbing to $193, occupancy reaching a high of 26.1%, and ADRs peaking at $39.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $131, occupancy could drop to 16.9%, and ADRs may adjust down to $27.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kharkiv.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kharkiv seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kharkiv (2025)
Exploring the top neighborhoods for short-term rentals in Kharkiv? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shevchenkivskyi District | Central district of Kharkiv known for its cultural landmarks and vibrant city life. Ideal for tourists looking to explore the local attractions, cafes, and parks. | Freedom Square, Shevchenko Park, Kharkiv National University, The Derzhprom Building, Art Museum of Kharkiv |
| Historic Center | Rich in history and architecture, this area is perfect for visitors interested in Kharkiv's heritage and urban vibe. Close to many historical sites and local dining options. | Annunciation Cathedral, Mirror Stream Fountain, Constitution Square, Kharkiv State Academic Opera and Ballet Theatre, Gorky Central Park |
| Saltivka | A residential area that offers affordable accommodations, attracting both families and budget travelers looking for a local experience. | Saltivka Park, Local cafes and restaurants, Shopping malls, City gardens, Public transport access |
| Pavlovo Pole | A developing residential area popular with young professionals and families, featuring parks and recreational areas. | Winter sports center, Local markets, Green spaces, Cafes and eateries, Proximity to public transport |
| Nemyshlyanskyi District | A quieter residential area that provides a more relaxed atmosphere, appealing to long-term visitors and those seeking a less hectic environment. | Local parks, Community markets, Family-friendly cafes, Nemyshlya River access, Public transport connections |
| Odeskyi Avenue | Known for its active commercial life, making it suitable for travelers looking to explore local shopping and dining. | Shopping centers, Local restaurants, Cafes, Easy access to public transport, Nearby parks |
| Central Park | A popular green space in the city, attracting visitors looking for a relaxing environment amidst the urban setting. | Central Park of Culture and Leisure, Sporting facilities, Children's playgrounds, Cafes in the park, Walking paths |
| Svetlitsa | A growing neighborhood with modern developments, ideal for those seeking newer properties and amenities close to city life. | Modern residential complexes, Local dining options, Community events, Recreational grounds, Proximity to business hubs |
Understanding Airbnb License Requirements & STR Laws in Kharkiv (2025)
While Kharkiv, Kharkiv Oblast, Ukraine currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kharkiv to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kharkiv (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kharkivbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedroom apartment with balcony
Entire Place • 2 bedrooms
Apartment on Sumska, 19
Entire Place • 1 bedroom
Apartments in Sumska,82a
Entire Place • 2 bedrooms
Любимый Дом, в котором есть джакузи
Entire Place • 5 bedrooms
Lyapunova Atmospheric Apartment
Entire Place • 1 bedroom
"Swan" - Sumska St, 23
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kharkiv (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kharkiv based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Юлія | 21 | $30,924 | 161 | 4.24/5.0 |
| Виктория | 29 | $22,062 | 203 | 3.47/5.0 |
| Marina | 9 | $16,120 | 315 | 4.88/5.0 |
| Наталия | 19 | $15,482 | 206 | 4.56/5.0 |
| Александр | 14 | $12,254 | 534 | 4.65/5.0 |
| Ольга | 6 | $9,542 | 137 | 3.23/5.0 |
| Svitlana | 6 | $8,099 | 297 | 4.98/5.0 |
| Olga | 10 | $6,956 | 521 | 4.83/5.0 |
| Anna | 15 | $5,896 | 298 | 4.74/5.0 |
| Host #241815378 | 1 | $5,403 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kharkiv.
Dive Deeper: Advanced Kharkiv STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kharkiv. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKharkiv Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kharkiv
- The Kharkiv Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kharkiv, Apartment/Condo properties are the most common (94.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others (combined 5.2%) offer potential for unique stay experiences.
Kharkiv Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kharkiv
- The dominant room capacity in Kharkiv is 1 bedroom listings, making up 71.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.8% of the active Airbnb listings in Kharkiv, indicating a high concentration in these sizes.
- With over half the market (71.7%) consisting of studios or 1-bedroom units, Kharkiv is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kharkiv.
Kharkiv Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kharkiv
- The most common guest capacity trend in Kharkiv vacation rentals is listings accommodating 2 guests (35.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kharkiv STR market, accounting for 69.8% of listings.
- On average, properties in Kharkiv are equipped to host 3.2 guests.
Kharkiv Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kharkiv
- The most common availability pattern in Kharkiv falls within the 271-366 days range, representing 94% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kharkiv (68.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kharkiv Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
170 listings
67.7% of total
2 Nights
43 listings
17.1% of total
3 Nights
16 listings
6.4% of total
4-6 Nights
8 listings
3.2% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
12 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kharkiv is 1 Night, adopted by 67.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the Kharkiv Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.7% of Kharkiv hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kharkiv.
Kharkiv Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Flexible
101 listings
45.3% of total
Moderate
63 listings
28.3% of total
Firm
8 listings
3.6% of total
Strict
49 listings
22% of total
Cancellation Policy Insights for Kharkiv
- The prevailing Airbnb cancellation policy trend in Kharkiv is Flexible, used by 45.3% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Kharkiv may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.3% market standard in Kharkiv.
- Regularly review your cancellation policy against competitors and market demand shifts in Kharkiv.
Kharkiv STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kharkiv
- The overall average booking lead time for vacation rentals in Kharkiv is 9 days.
- Guests book furthest in advance for stays during August (average 14 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (10 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (9 days) as a baseline for your pricing and availability strategy in Kharkiv.
- Target marketing efforts for the Winter season well in advance (at least 10 days) to capture early planners.
- Monitor your own booking lead times against these Kharkiv averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kharkiv (2025)
Amenity Prevalence
Amenity Insights for Kharkiv
- Essential amenities in Kharkiv that guests expect include: Wifi, TV, Kitchen, Heating, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kharkiv: Wifi, TV, Kitchen, Heating, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Heating, Washer.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kharkiv to stay competitive.
Kharkiv Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kharkiv
- The typical guest profile for Airbnb in Kharkiv consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Ukrainian.
- Domestic travelers account for 44.3% of guests.
- Key international markets include Ukraine (44.3%) and United States (19.6%).
- Top languages spoken are English (37.1%) followed by Ukrainian (22.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.