Sumy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sumy Oblast, Ukraine
Is Airbnb profitable in Sumy in 2025? Explore comprehensive Airbnb analytics for Sumy, Sumy Oblast, Ukraine to uncover income potential. This 2025 STR market report for Sumy, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Sumy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sumy Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sumy Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sumy (2025)
Understanding the monthly revenue variations for Airbnb listings in Sumy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumy is typically March, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumy across different performance tiers:
- Best-in-class properties (Top 10%) achieve $336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $239 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $159 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sumy
Sumy Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sumy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumy:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sumy
Average Daily Rate (ADR) Airbnb Trends in Sumy (2025)
Effective short term rental pricing strategy in Sumy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumy typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $76+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $27 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Sumy
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Airbnb Seasonality Analysis & Trends in Sumy (2025)
Peak Season (March, February, July)
- Revenue averages $300 per month
- Occupancy rates average 20.9%
- Daily rates average $43
Shoulder Season
- Revenue averages $184 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $37
Low Season (August, September, December)
- Revenue drops to average $136 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $37
Seasonality Insights for Sumy
- The Airbnb seasonality in Sumy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sumy's highest earning potential, with monthly revenues capable of climbing to $380, occupancy reaching a high of 33.3%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $116, occupancy could drop to 12.4%, and ADRs may adjust down to $32.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sumy.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sumy seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sumy (2025)
Exploring the top neighborhoods for short-term rentals in Sumy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Sumy, where visitors can access historical sites, shopping, and local cuisine. Ideal for tourists looking for convenience and a vibrant atmosphere. | Sumy Regional Art Museum, Transfiguration Cathedral, Tsentralnyi (Central) Park, Sumy Oblast Local Lore Museum, Shopping malls and cafes |
| Freedom Square | A central gathering point in Sumy, surrounded by cafes and cultural venues. Great for travelers wanting to experience local events and festivals. | Freedom Square, This is SOA Park, City Hall, Local markets, Concert and event venues |
| Kozhedub Park | A peaceful park area ideal for families and nature lovers. Attracts guests looking for relaxation in a green setting while being close to urban amenities. | Kozhedub Park, Walking paths, Playgrounds, Picnic areas, Art installations |
| Vorskla Riverbank | A scenic spot along the river offering picturesque views and a calming atmosphere, perfect for outdoor enthusiasts and those who enjoy evening walks. | River Vorskla, Walking paths along the river, Fishing spots, Scenic viewpoints, Cafes with riverside terraces |
| Pobeda Park | A large park known for its recreational facilities, ideal for families and tourists seeking outdoor activities and cultural experiences. | Pobeda Park, Amusement rides, Sports facilities, Outdoor concerts, Botanical areas |
| Sumy Historical Museum District | Rich in history, this area is perfect for history buffs and tourists interested in exploring Sumy's cultural heritage and museums. | Sumy Local History Museum, Historical architecture, Guided historical tours, Local artisan shops, Cultural exhibitions |
| Chervona Ploshcha | A vibrant square in Sumy with a mix of shops, restaurants, and entertainment options, appealing to both locals and tourists. | Chervona Ploshcha Square, Local restaurants, Shopping streets, Cultural exhibitions, Seasonal markets |
| University District | Close to Sumy State University, this area is favored by students and young travelers, offering affordable accommodations and vibrant nightlife. | Sumy State University, Student cafes and bars, Cultural events, Young entrepreneurial shops, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Sumy (2025)
While Sumy, Sumy Oblast, Ukraine currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sumy to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sumy (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Guest house "Barin House".
Entire Place • 6 bedrooms
Квартира в лучшем районе города, ТЦ "Мануфактура"
Entire Place • 1 bedroom
2-к квартира, Харьковская,25
Entire Place • 2 bedrooms
1 к квартира на Харьковской, 38
Entire Place • 1 bedroom
2-к квартира в центрі, ТЦ "Київ"
Entire Place • 2 bedrooms
Недорогая квартира для 1-2 чел
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sumy (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sumy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #430244314 | 7 | $11,278 | 14 | 0.71/5.0 |
| Игорь | 5 | $5,900 | 31 | 4.98/5.0 |
| Sergey | 3 | $2,070 | 68 | 5.00/5.0 |
| Host #257016528 | 1 | $1,039 | 0 | 0.00/5.0 |
| Host #59132619 | 1 | $418 | 2 | 0.00/5.0 |
| Nataliia | 3 | $340 | 41 | 4.97/5.0 |
| Ольга | 1 | $200 | 4 | 5.00/5.0 |
| Виталий | 1 | $156 | 12 | 5.00/5.0 |
| Светлана | 1 | $110 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumy.
Dive Deeper: Advanced Sumy STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSumy Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sumy
- The Sumy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sumy, Apartment/Condo properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
Sumy Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sumy
- The dominant room capacity in Sumy is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.9% of the active Airbnb listings in Sumy, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Sumy is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sumy.
Sumy Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sumy
- The most common guest capacity trend in Sumy vacation rentals is listings accommodating 2 guests (47.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sumy STR market, accounting for 69.5% of listings.
- A significant 47.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sumy.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumy.
- On average, properties in Sumy are equipped to host 3.6 guests.
Sumy Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sumy
- The most common availability pattern in Sumy falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sumy (69.6%), reflecting common guest stay durations or potential owner blocking patterns.
Sumy Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
63.6% of total
2 Nights
3 listings
13.6% of total
3 Nights
3 listings
13.6% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sumy is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.2%) of the Sumy Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.6% of Sumy hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumy.
Sumy Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
60% of total
Moderate
3 listings
20% of total
Firm
3 listings
20% of total
Cancellation Policy Insights for Sumy
- The prevailing Airbnb cancellation policy trend in Sumy is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Sumy may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Sumy.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sumy.
Sumy STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sumy
- The overall average booking lead time for vacation rentals in Sumy is 4 days.
- Guests book furthest in advance for stays during April (average 12 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (9 days avg.) sees the longest lead times, while Fall (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (4 days) as a baseline for your pricing and availability strategy in Sumy.
- Target marketing efforts for the Winter season well in advance (at least 9 days) to capture early planners.
- Monitor your own booking lead times against these Sumy averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sumy (2025)
Amenity Prevalence
Amenity Insights for Sumy
- Essential amenities in Sumy that guests expect include: Kitchen, Washer, TV, Wifi, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sumy: Kitchen, Washer, TV, Wifi, Heating, Essentials.
- Prioritize adding missing essentials: Heating, Essentials.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sumy to stay competitive.
Sumy Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sumy
- The typical guest profile for Airbnb in Sumy consists of primarily domestic travelers (71%), often arriving from nearby Myrne, typically belonging to the 1980s (Millennials) group (50%), primarily speaking English or Ukrainian.
- Domestic travelers account for 71.4% of guests.
- Key international markets include Ukraine (71.4%) and United States (14.3%).
- Top languages spoken are English (57.1%) followed by Ukrainian (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Myrne and Kyiv.
- Tailor amenities and listing descriptions to appeal to the dominant 1980s (Millennials) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sumy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poltava | 45 | $150 | $46.33 | 24% |
| Kremenchuk | 14 | $116 | $26.18 | 25% |