Juneau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alaska, United States
Is Airbnb profitable in Juneau in 2025? Explore comprehensive Airbnb analytics for Juneau, Alaska, United States to uncover income potential. This 2025 STR market report for Juneau, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 310 active listings.
Whether you're considering an Airbnb investment in Juneau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Juneau Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Juneau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Juneau (2025)
Understanding the monthly revenue variations for Airbnb listings in Juneau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Juneau is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Juneau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,245 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,941, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Juneau
Juneau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Juneau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Juneau:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Juneau
Average Daily Rate (ADR) Airbnb Trends in Juneau (2025)
Effective short term rental pricing strategy in Juneau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Juneau typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $471+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $307 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Juneau
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Airbnb Seasonality Analysis & Trends in Juneau (2025)
Peak Season (July, August, June)
- Revenue averages $6,475 per month
- Occupancy rates average 70.3%
- Daily rates average $270
Shoulder Season
- Revenue averages $3,338 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $244
Low Season (January, February, March)
- Revenue drops to average $2,177 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $242
Seasonality Insights for Juneau
- The Airbnb seasonality in Juneau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Juneau's highest earning potential, with monthly revenues capable of climbing to $6,920, occupancy reaching a high of 74.6%, and ADRs peaking at $272.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,136, occupancy could drop to 34.4%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Juneau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Juneau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Juneau (2025)
Exploring the top neighborhoods for short-term rentals in Juneau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Juneau | The vibrant heart of the city with access to shops, restaurants, and cultural attractions. Ideal for tourists looking to experience local life and history. | Alaska State Capitol, Juneau-Douglas City Museum, Governor's Mansion, The Hangar on the Wharf, Aurora Harbor |
| Mendenhall Valley | A family-friendly neighborhood close to the famous Mendenhall Glacier, attracting nature lovers and adventure seekers. | Mendenhall Glacier, Mendenhall Lake, Mendenhall Glacier Visitor Center, Glacier Gardens Rainforest Adventure |
| Douglas Island | A scenic island connected by bridge, it offers beautiful views and a tranquil atmosphere, appealing to those seeking a quiet retreat. | Douglas Island Trail, Treadwell Mine Historic Trail, Mount Roberts Trail |
| Auke Bay | Known for its marina and whale watching tours, it's perfect for visitors wanting outdoor activities and stunning coastal views. | Auke Bay Harbor, Whale watching tours, Auke Bay Mountain, Mendenhall Wetlands State Game Refuge |
| Juneau's Historic District | Rich in history and charm, this area attracts visitors interested in gold rush history and authentic Alaskan experiences. | State Museum of Alaska, St. Nicholas Russian Orthodox Church, Historic Gold Rush Trail, The Red Dog Saloon |
| West Juneau | A less touristy area that offers authentic local experiences and is close to nature trails and outdoor activities. | Heritage Coffee Company, Trail of Tears, Glacier View Trail, Local shops and cafes |
| North Douglas | A secluded area with quiet residential neighborhoods and proximity to nature, perfect for those wishing to escape the hustle and bustle. | Lena Beach, North Douglas Ski Trail, Bicycle trails, Scenic waterfront views |
| Admiralty Island National Monument | Ideal for those looking to immerse themselves in nature, wildlife, and hiking, perfect for adventure-seeking guests. | Pack Creek Bear Viewing, Hiking trails, Wildlife observation, Scenic boat tours |
Understanding Airbnb License Requirements & STR Laws in Juneau (2025)
Yes, Juneau, Alaska, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Juneau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Juneau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Juneaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Auke Bay Chalet~ Ocean views, Hot Tub, & Sauna
Entire Place • 4 bedrooms
Best Vacation Home in the Heart of Juneau
Entire Place • 3 bedrooms
Tongass Treehouse - Orcaview Cabin
Entire Place • 3 bedrooms
Breathtaking Ocean, Mountain & Juneau Views
Entire Place • 4 bedrooms
Expansive Getaway ~ 2 Miles to Mendenhall Glacier!
Entire Place • 7 bedrooms
Ocean & Mountain View Duplex, both sides
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Juneau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Juneau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 22 | $1,087,210 | 522 | 4.24/5.0 |
| Kelli | 21 | $415,318 | 874 | 4.59/5.0 |
| Evolve | 8 | $395,707 | 185 | 4.60/5.0 |
| Dale | 6 | $245,963 | 642 | 4.96/5.0 |
| Daniel | 3 | $208,723 | 239 | 4.99/5.0 |
| Corey | 4 | $192,470 | 239 | 4.97/5.0 |
| Clayton | 2 | $176,720 | 50 | 5.00/5.0 |
| Rental Advisor | 3 | $166,761 | 118 | 4.29/5.0 |
| Laura | 5 | $163,998 | 612 | 4.94/5.0 |
| Don | 2 | $151,912 | 217 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Juneau.
Dive Deeper: Advanced Juneau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Juneau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJuneau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Juneau
- The Juneau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 310 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Juneau, House properties are the most common (41.3%), reflecting the local real estate landscape.
- Houses represent a significant 41.3% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Juneau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Juneau
- The dominant room capacity in Juneau is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.3% of the active Airbnb listings in Juneau, indicating a high concentration in these sizes.
- A significant 24.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Juneau.
Juneau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Juneau
- The most common guest capacity trend in Juneau vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Juneau STR market, accounting for 47.4% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Juneau.
- On average, properties in Juneau are equipped to host 4.0 guests.
Juneau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Juneau
- The most common availability pattern in Juneau falls within the 181-270 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Juneau (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Juneau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
27.4% of total
2 Nights
88 listings
29.7% of total
3 Nights
73 listings
24.7% of total
4-6 Nights
20 listings
6.8% of total
7-29 Nights
7 listings
2.4% of total
30+ Nights
27 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Juneau is 2 Nights, adopted by 29.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.7% of Juneau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Juneau.
Juneau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
20 listings
6.9% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
43 listings
14.8% of total
Moderate
64 listings
22% of total
Firm
68 listings
23.4% of total
Strict
95 listings
32.6% of total
Cancellation Policy Insights for Juneau
- The prevailing Airbnb cancellation policy trend in Juneau is Strict, used by 32.6% of listings.
- A majority (56.0%) of hosts in Juneau utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.6% market standard in Juneau.
- With 32.6% using Strict terms, this is a viable option in Juneau, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Juneau.
Juneau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Juneau
- The overall average booking lead time for vacation rentals in Juneau is 65 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Juneau.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Juneau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Juneau (2025)
Amenity Prevalence
Amenity Insights for Juneau
- Essential amenities in Juneau that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Juneau: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Juneau to stay competitive.
Juneau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Juneau
- The typical guest profile for Airbnb in Juneau consists of primarily domestic travelers (94%), often arriving from nearby Anchorage, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (1.9%).
- Top languages spoken are English (72.8%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Anchorage and Juneau.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Juneau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.