Jacksonville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Jacksonville in 2025? Explore comprehensive Airbnb analytics for Jacksonville, Arkansas, United States to uncover income potential. This 2025 STR market report for Jacksonville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Jacksonville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jacksonville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jacksonville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jacksonville (2025)
Understanding the monthly revenue variations for Airbnb listings in Jacksonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jacksonville is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jacksonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,239 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $840, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jacksonville
Jacksonville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jacksonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jacksonville:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jacksonville
Average Daily Rate (ADR) Airbnb Trends in Jacksonville (2025)
Effective short term rental pricing strategy in Jacksonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jacksonville typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Jacksonville
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Airbnb Seasonality Analysis & Trends in Jacksonville (2025)
Peak Season (October, August, May)
- Revenue averages $1,883 per month
- Occupancy rates average 48.9%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,766 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $121
Low Season (February, July, September)
- Revenue drops to average $1,582 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $116
Seasonality Insights for Jacksonville
- The Airbnb seasonality in Jacksonville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jacksonville's highest earning potential, with monthly revenues capable of climbing to $1,977, occupancy reaching a high of 54.4%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,434, occupancy could drop to 39.9%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jacksonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jacksonville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jacksonville (2025)
Exploring the top neighborhoods for short-term rentals in Jacksonville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | A charming area with rich history, offering a mix of restaurants, shops, and cultural experiences. It attracts tourists looking for a unique Southern atmosphere. | Jacksonville Museum of Military History, Pulaski County Courthouse, Civic Center, River Market District, The Old Mill, Local boutiques |
| Lake Maumelle | A beautiful lake area ideal for outdoor enthusiasts, offering water activities and scenic views. Perfect for families and couples looking for a nature getaway. | Lake Maumelle, Maumelle Park, Nature hiking trails, Fishing, Kayaking |
| North Little Rock | A nearby city with its own vibrant atmosphere, featuring parks, dining options, and baseball fields. It provides easy access to both cities' attractions. | Lantern Timberwood Park, Arkansas riverfront parks, Dickey-Stephens Park, Local breweries and restaurants |
| West Little Rock | This suburban area is known for its family-friendly environment, shopping hubs, and restaurants. It appeals to business travelers and families alike. | Park Plaza Mall, Outdoor shopping areas, Local eateries, Historical sites |
| Cabot | A growing suburb that provides a quieter community atmosphere while still being close to Little Rock. Great for long-term guests and families. | Cabot Community Center, Cabot Mini Golf, Local parks, Small-town charm |
| Chenal Valley | An upscale neighborhood known for its luxury homes and proximity to excellent golf courses and dining. Attracts affluent travelers. | Chenal Country Club, Shopping at Chenal Promenade, Fine dining restaurants, Spa services |
| Sherwood | A family-oriented suburb with good schools and parks, making it suitable for family visits and longer stays. | Sherwood Forest, Local parks, Shopping centers |
| Argenta District | An up-and-coming arts district known for its creativity, craft breweries, and local events. Ideal for guests wanting a quirky, vibrant experience. | Argenta Community Theater, Local art galleries, Craft breweries, Dining hotspots |
Understanding Airbnb License Requirements & STR Laws in Jacksonville (2025)
While Jacksonville, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jacksonville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Jacksonville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boho Haven Near Little Rock Air Force Base
Entire Place • 4 bedrooms
Double Diamond Rentals – Spectacular Home W/Land
Entire Place • 3 bedrooms
Cozy In Jacksonville
Entire Place • 3 bedrooms
The Green House -- Seconds to L. R. Air Force Base
Entire Place • 2 bedrooms
Cheerful 3 BR 2BA Home in Great Neighborhood!
Entire Place • 3 bedrooms
Beautiful 3 bedroom home near Little Rock AFB
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jacksonville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jacksonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 4 | $75,091 | 41 | 4.95/5.0 |
| Chanae | 2 | $48,964 | 22 | 4.94/5.0 |
| Caren | 1 | $23,486 | 45 | 4.73/5.0 |
| Sharon | 1 | $23,225 | 127 | 4.99/5.0 |
| Marion | 1 | $22,368 | 69 | 4.81/5.0 |
| Nicholas | 1 | $20,506 | 27 | 4.96/5.0 |
| Liz | 1 | $19,995 | 41 | 4.78/5.0 |
| Theresa | 1 | $19,393 | 5 | 4.80/5.0 |
| Reginald | 1 | $16,638 | 70 | 4.96/5.0 |
| Michelle | 2 | $15,830 | 78 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jacksonville.
Dive Deeper: Advanced Jacksonville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jacksonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJacksonville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jacksonville
- The Jacksonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jacksonville, House properties are the most common (93.1%), reflecting the local real estate landscape.
- Houses represent a significant 93.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.
Jacksonville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jacksonville
- The dominant room capacity in Jacksonville is 3 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 68.9% of the active Airbnb listings in Jacksonville, indicating a high concentration in these sizes.
- A significant 68.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jacksonville.
Jacksonville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jacksonville
- The most common guest capacity trend in Jacksonville vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jacksonville STR market, accounting for 58.6% of listings.
- 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jacksonville.
- On average, properties in Jacksonville are equipped to host 5.8 guests.
Jacksonville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jacksonville
- The most common availability pattern in Jacksonville falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jacksonville (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jacksonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
18.5% of total
2 Nights
8 listings
29.6% of total
3 Nights
4 listings
14.8% of total
4-6 Nights
3 listings
11.1% of total
7-29 Nights
4 listings
14.8% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jacksonville is 2 Nights, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Jacksonville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.6% of Jacksonville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jacksonville.
Jacksonville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
34.6% of total
Moderate
5 listings
19.2% of total
Firm
10 listings
38.5% of total
Strict
2 listings
7.7% of total
Cancellation Policy Insights for Jacksonville
- The prevailing Airbnb cancellation policy trend in Jacksonville is Firm, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (46.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.5% market standard in Jacksonville.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jacksonville.
Jacksonville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jacksonville
- The overall average booking lead time for vacation rentals in Jacksonville is 22 days.
- Guests book furthest in advance for stays during February (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Jacksonville.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Jacksonville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jacksonville (2025)
Amenity Prevalence
Amenity Insights for Jacksonville
- Essential amenities in Jacksonville that guests expect include: Wifi, Free parking on premises, Kitchen, Smoke alarm, Washer, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jacksonville: Wifi, Free parking on premises, Kitchen, Smoke alarm, Washer, TV, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Washer, TV, Air conditioning.
- Consider adding popular differentiators like Refrigerator or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jacksonville to stay competitive.
Jacksonville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jacksonville
- The typical guest profile for Airbnb in Jacksonville consists of primarily domestic travelers (98%), often arriving from nearby Fort Worth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (1.2%).
- Top languages spoken are English (75.2%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Worth and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jacksonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 15 | $5,848 | $523.46 | 39% |
| Fountain Lake | 10 | $2,949 | $243.93 | 46% |
| Piney | 16 | $2,840 | $318.49 | 33% |
| Pearcy | 13 | $2,599 | $187.78 | 48% |
| Lake Hamilton | 74 | $2,590 | $291.89 | 33% |
| Lake Hamilton Township | 17 | $2,359 | $218.80 | 38% |
| Combs | 17 | $2,303 | $161.73 | 51% |
| Glenwood | 41 | $2,239 | $318.46 | 31% |
| Arkadelphia | 13 | $2,214 | $225.28 | 41% |
| Royal | 106 | $2,094 | $277.70 | 30% |