Magnolia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Magnolia in 2025? Explore comprehensive Airbnb analytics for Magnolia, Arkansas, United States to uncover income potential. This 2025 STR market report for Magnolia, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Magnolia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magnolia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Magnolia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$194
The average rental revenue earned for an occupied room per day in Magnolia.
Occupancy Rate(?)
30.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,711
Typical annual income for an Airbnb listing in Magnolia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.2%
Slight decrease (-6.2%) vs. last year.
Peak Revenue Month(?)
September
The month with the highest average earnings, indicating peak season in Magnolia.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Magnolia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Magnolia (2025)

Understanding the monthly revenue variations for Airbnb listings in Magnolia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magnolia is typically September, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magnolia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,441 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,255 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Magnolia

Magnolia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Magnolia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magnolia:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Magnolia

Average Daily Rate (ADR) Airbnb Trends in Magnolia (2025)

Effective short term rental pricing strategy in Magnolia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magnolia typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $400+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
  • Typical properties (Median) charge around $138 per night.
  • Entry-level properties (Bottom 25%) earn around $122 per night.

Average Daily Rate (ADR) Trend by Month in Magnolia

Get Live Magnolia Market Intelligence 👇

Discover Magnolia Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Magnolia (2025)

Peak Season (September, May, August)
  • Revenue averages $2,188 per month
  • Occupancy rates average 38.2%
  • Daily rates average $187
Shoulder Season
  • Revenue averages $1,697 per month
  • Occupancy maintains around 31.3%
  • Daily rates hold near $193
Low Season (January, April, November)
  • Revenue drops to average $1,151 per month
  • Occupancy decreases to average 24.9%
  • Daily rates adjust to average $189

Seasonality Insights for Magnolia

  • The Airbnb seasonality in Magnolia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Magnolia's highest earning potential, with monthly revenues capable of climbing to $2,340, occupancy reaching a high of 42.3%, and ADRs peaking at $207.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $922, occupancy could drop to 23.0%, and ADRs may adjust down to $179.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magnolia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Magnolia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Magnolia (2025)

Exploring the top neighborhoods for short-term rentals in Magnolia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Columbia
A scenic lake community perfect for nature lovers and families looking for water activities and relaxation. Popular for boating, fishing, and picnicking.
Lake Columbia, Columbia County State Park, Fishing and boating facilities, Picnic areas, Scenic walking trails
Downtown Magnolia
The heart of the city featuring local shops, restaurants, and cultural sites. Great for visitors wanting to experience local charm and community events.
Murphy Arts District, Magnolia Blossom Festival, Historic downtown shops, Local eateries and cafes, Cultural events and concerts
Magnolia Regional Medical Center Area
Ideal for medical tourists and those visiting family members in the hospital. Close proximity to healthcare services.
Magnolia Regional Medical Center, Nearby hotels and dining, Parks and green spaces in the area, Convenience stores and pharmacies
John Smith Park
A local recreational park that attracts families and outdoor enthusiasts, providing a place for gatherings, sports, and leisure activities.
Picnic areas, Playground, Walking trails, Sports fields, Community events
Columbia County Fairgrounds
Home to the annual Columbia County Fair, this area attracts visitors during fair season and hosts various events throughout the year.
Columbia County Fair, Annual events and festivals, Outdoor spaces for gatherings, Food vendors and entertainment
Southern Arkansas University Area
Ideal for visitors related to the university, including students and faculty during events, or families visiting prospective students.
Southern Arkansas University, Campus events and activities, Student art exhibitions, Local coffee shops and eateries
Piney Woods Area
A beautiful natural area appealing to those seeking outdoor adventures such as hiking, camping, and exploring nature.
Nature trails, Wildlife watching, Campsites and picnic spots, Access to hunting and fishing areas
Local Wineries and Vineyards
Growing interest in local wines and vineyard tours attracts visitors looking for a unique and delightful experience in the wine country.
Local vineyard tours, Wine tastings, Scenic views, Events and festivals at wineries, Gourmet food pairings

Understanding Airbnb License Requirements & STR Laws in Magnolia (2025)

While Magnolia, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magnolia to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Magnolia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Magnoliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Aunt B’s Victorian

Aunt B’s Victorian

Entire Place • 3 bedrooms

$30,019
Revenue
36.6%
Occupancy
$223.58
Daily Rate
Magnolia Home

Magnolia Home

Entire Place • 4 bedrooms

$27,244
Revenue
25.5%
Occupancy
$406.81
Daily Rate
Downtown Hide in Plain Sight Home

Downtown Hide in Plain Sight Home

Entire Place • 3 bedrooms

$20,980
Revenue
68.0%
Occupancy
$107.42
Daily Rate
Mixed Feelings

Mixed Feelings

Entire Place • 3 bedrooms

$19,938
Revenue
45.9%
Occupancy
$160.88
Daily Rate
The Rafters

The Rafters

Entire Place • 2 bedrooms

$19,745
Revenue
43.3%
Occupancy
$124.94
Daily Rate
The Blue Haven

The Blue Haven

Entire Place • 3 bedrooms

$17,804
Revenue
43.1%
Occupancy
$172.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Magnolia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Magnolia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Brittany5$80,1411064.91/5.0
Chris9$79,834394.79/5.0
Ricky2$21,233444.97/5.0
Sandra1$20,980455.00/5.0
Cory1$19,7453084.99/5.0
Aimee1$10,008264.96/5.0
Heather1$2,279414.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magnolia.

Dive Deeper: Advanced Magnolia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magnolia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Magnolia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Magnolia

  • The Magnolia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Magnolia, House properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 60% portion, catering likely to families or larger groups.

Magnolia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Magnolia

  • The dominant room capacity in Magnolia is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 70.0% of the active Airbnb listings in Magnolia, indicating a high concentration in these sizes.
  • A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magnolia.

Magnolia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Magnolia

  • The most common guest capacity trend in Magnolia vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Magnolia STR market, accounting for 50.0% of listings.
  • 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magnolia.
  • On average, properties in Magnolia are equipped to host 5.5 guests.

Magnolia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Magnolia

  • The most common availability pattern in Magnolia falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Magnolia (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Magnolia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (89.5%)

1 Night

17 listings

89.5% of total

2 Nights (10.5%)

2 Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Magnolia is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Magnolia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 89.5% of Magnolia hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magnolia.

Magnolia Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.8%)

Flexible

5 listings

27.8% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (22.2%)

Firm

4 listings

22.2% of total

Strict (16.7%)

Strict

3 listings

16.7% of total

Cancellation Policy Insights for Magnolia

  • The prevailing Airbnb cancellation policy trend in Magnolia is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Magnolia.
  • Regularly review your cancellation policy against competitors and market demand shifts in Magnolia.

Magnolia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Magnolia

  • The overall average booking lead time for vacation rentals in Magnolia is 22 days.
  • Guests book furthest in advance for stays during May (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (31 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Magnolia.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
  • Monitor your own booking lead times against these Magnolia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Magnolia (2025)

Amenity Prevalence

Amenity Insights for Magnolia

  • Essential amenities in Magnolia that guests expect include: TV, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Magnolia: TV, Air conditioning, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Magnolia to stay competitive.

Magnolia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Magnolia

  • The typical guest profile for Airbnb in Magnolia consists of primarily domestic travelers (99%), often arriving from nearby Saint Martinville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.2% of guests.
  • Key international markets include United States (99.2%) and Canada (0.8%).
  • Top languages spoken are English (90.4%) followed by Spanish (4.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Saint Martinville and Clarkridge.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Magnolia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rockwell13$7,455$550.3140%
McCurtain County87$4,739$475.7436%
Broken Bow2,742$4,286$413.7038%
Hochatown17$3,836$392.0634%
Piney18$3,318$379.1632%
Fountain Lake10$3,019$248.5244%
broken bow11$2,966$480.9622%
Lake Hamilton77$2,866$304.2233%
Jonesboro10$2,856$229.1539%
Pearcy13$2,705$191.5549%

Maximize Your Airbnb Income in Magnolia

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights