Atherton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Atherton in 2025? Explore comprehensive Airbnb analytics for Atherton, California, United States to uncover income potential. This 2025 STR market report for Atherton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Atherton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Atherton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Atherton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Atherton (2025)
Understanding the monthly revenue variations for Airbnb listings in Atherton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atherton is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atherton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,655+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,533 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,716 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atherton
Atherton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Atherton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atherton:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atherton
Average Daily Rate (ADR) Airbnb Trends in Atherton (2025)
Effective short term rental pricing strategy in Atherton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atherton typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $613+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Atherton
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Airbnb Seasonality Analysis & Trends in Atherton (2025)
Peak Season (December, November, January)
- Revenue averages $4,148 per month
- Occupancy rates average 47.6%
- Daily rates average $233
Shoulder Season
- Revenue averages $3,389 per month
- Occupancy maintains around 54.3%
- Daily rates hold near $323
Low Season (March, April, September)
- Revenue drops to average $2,391 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $306
Seasonality Insights for Atherton
- The Airbnb seasonality in Atherton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atherton's highest earning potential, with monthly revenues capable of climbing to $4,432, occupancy reaching a high of 64.7%, and ADRs peaking at $342.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,317, occupancy could drop to 37.4%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Atherton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Atherton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Atherton (2025)
Exploring the top neighborhoods for short-term rentals in Atherton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Atherton | An exclusive community known for its luxury homes and affluent residents. Ideal for hosting high-end travelers seeking privacy and comfort in a serene setting close to Silicon Valley. | Silicon Valley tech companies, Menlo Park, Stanford University, Palo Alto, Hiking trails in the nearby Bay Area range |
| Menlo Park | Close proximity to Silicon Valley's tech giants, making it a sought-after location for business travelers and tech enthusiasts. | Facebook Headquarters, Stanford Shopping Center, Menlo Park's charming downtown, Allied Arts Guild, Bedwell Bayfront Park |
| Palo Alto | A vibrant city with a blend of tech, culture, and outdoor recreation. Attracts both business and leisure travelers. | Stanford University, Palo Alto Junior Museum and Zoo, Elizabeth Gamble Garden, Downtown Palo Alto, Bristol Cove |
| Woodside | A peaceful residential area known for its natural beauty and equestrian culture, appealing to those looking for a quiet retreat near the Bay Area. | Filoli Historic House and Garden, Woodside Store, Hiking and biking trails, Nature preserves, Horseback riding opportunities |
| Menlo Oaks | A small, quiet neighborhood near Menlo Park, offering a peaceful, suburban atmosphere attractive to families and longer-term stays. | Menlo Oaks Park, Close to tech campuses, Community events, Nature trails, Local shops |
| Redwood City | An emerging location with a growing tech scene, excellent dining options, and a lively downtown, appealing to both business and leisure travelers. | Redwood City Downtown, Fox Theatre, Pulgas Water Temple, Hiking in the nearby parks, Bayfront Wildlife Refuge |
| Burlingame | A charming city with a quaint downtown area and access to beautiful parks, popular with families and visitors exploring the Bay Area. | Burlingame Avenue, Coyote Point Recreation Area, San Francisco Bay Trail, Burlingame Museum of Pez Memorabilia |
| San Carlos | A suburban area known for its family-friendly environment and community spirit, attracting families and those looking for a cozy stay. | San Carlos Downtown, Laurel Street shops and restaurants, Elms Park, Fox Theatre, Hiking in the nearby hills |
Understanding Airbnb License Requirements & STR Laws in Atherton (2025)
While Atherton, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Atherton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Atherton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3BR Near Stanford, Bonus Room, No Cleaning Fee
Entire Place • 3 bedrooms
Gorgeous Getaway in Atherton
Entire Place • 2 bedrooms
Near Stanford U--- 3 bedroom nice environment
Entire Place • 3 bedrooms
Charming Cottage near Stanford in Lovely Garden
Entire Place • 1 bedroom
Private Guest House on family property
Entire Place • 1 bedroom
Updated Menlo Park English Tudor Garden Cottage!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Atherton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Atherton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 1 | $69,728 | 72 | 4.92/5.0 |
| Dave | 1 | $60,515 | 130 | 4.87/5.0 |
| Jennifer | 1 | $55,565 | 9 | 5.00/5.0 |
| Margaret | 1 | $46,898 | 194 | 4.99/5.0 |
| Tricia | 1 | $42,818 | 80 | 4.90/5.0 |
| Evolve | 1 | $41,413 | 33 | 4.70/5.0 |
| Stacey | 1 | $36,607 | 25 | 4.92/5.0 |
| Stephanie | 1 | $30,320 | 140 | 4.98/5.0 |
| Emily | 1 | $29,478 | 123 | 4.89/5.0 |
| Mj | 2 | $24,973 | 168 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atherton.
Dive Deeper: Advanced Atherton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atherton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtherton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atherton
- The Atherton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.7% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Atherton, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- The presence of 23.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Atherton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atherton
- The dominant room capacity in Atherton is 1 bedroom listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 41.1% of the active Airbnb listings in Atherton, indicating a high concentration in these sizes.
Atherton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atherton
- The most common guest capacity trend in Atherton vacation rentals is listings accommodating 2 guests (47.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Atherton STR market, accounting for 53.0% of listings.
- A significant 47.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Atherton.
- On average, properties in Atherton are equipped to host 2.0 guests.
Atherton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atherton
- The most common availability pattern in Atherton falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Atherton (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Atherton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
2 Nights
4 listings
25% of total
3 Nights
1 listings
6.3% of total
4-6 Nights
1 listings
6.3% of total
7-29 Nights
3 listings
18.8% of total
30+ Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Atherton is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Atherton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Atherton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atherton.
Atherton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
25% of total
Moderate
3 listings
18.8% of total
Firm
3 listings
18.8% of total
Strict
6 listings
37.5% of total
Cancellation Policy Insights for Atherton
- The prevailing Airbnb cancellation policy trend in Atherton is Strict, used by 37.5% of listings.
- A majority (56.3%) of hosts in Atherton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Atherton.
- With 37.5% using Strict terms, this is a viable option in Atherton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Atherton.
Atherton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Atherton
- The overall average booking lead time for vacation rentals in Atherton is 57 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Atherton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Atherton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Atherton (2025)
Amenity Prevalence
Amenity Insights for Atherton
- Essential amenities in Atherton that guests expect include: Wifi, Heating, Hair dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atherton: Wifi, Heating, Hair dryer, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atherton to stay competitive.
Atherton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Atherton
- The typical guest profile for Airbnb in Atherton consists of primarily domestic travelers (80%), often arriving from nearby Eureka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 79.6% of guests.
- Key international markets include United States (79.6%) and China (4.1%).
- Top languages spoken are English (53.9%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Eureka and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Atherton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |