Auburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Auburn in 2025? Explore comprehensive Airbnb analytics for Auburn, California, United States to uncover income potential. This 2025 STR market report for Auburn, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 121 active listings.
Whether you're considering an Airbnb investment in Auburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Auburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Auburn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Auburn (2025)
Understanding the monthly revenue variations for Airbnb listings in Auburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Auburn is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Auburn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,890+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,362 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,211, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Auburn
Auburn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Auburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Auburn:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Auburn
Average Daily Rate (ADR) Airbnb Trends in Auburn (2025)
Effective short term rental pricing strategy in Auburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Auburn typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Auburn
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Airbnb Seasonality Analysis & Trends in Auburn (2025)
Peak Season (July, August, September)
- Revenue averages $3,745 per month
- Occupancy rates average 45.3%
- Daily rates average $223
Shoulder Season
- Revenue averages $3,355 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $248
Low Season (January, February, March)
- Revenue drops to average $2,778 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $269
Seasonality Insights for Auburn
- The Airbnb seasonality in Auburn shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Auburn's highest earning potential, with monthly revenues capable of climbing to $3,821, occupancy reaching a high of 48.3%, and ADRs peaking at $308.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,404, occupancy could drop to 30.3%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Auburn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Auburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Auburn (2025)
Exploring the top neighborhoods for short-term rentals in Auburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Auburn | A historic area with charming buildings, shops, and restaurants. It attracts visitors interested in the Gold Rush history and offers a quaint community atmosphere. | Placer County Museum, Old Jail Museum, Auburn State Recreation Area, Historic Firehouse, Gold Rush History Tours |
| Auburn State Recreation Area | A natural area ideal for outdoor enthusiasts, offering hiking, biking, and beautiful landscapes. It's perfect for guests seeking adventure and nature experiences. | American River, Hiking Trails, Mountain Biking, Picnic Areas, Campsites |
| Canyon View | A scenic residential area offering panoramic views and access to outdoor activities. This tranquil setting is appealing for families and nature lovers. | Canyon View Park, Various Hiking Trails, Community Events, Nature Watching, Biking Paths |
| Auburn Gold Country Fairgrounds | Home to various events and fairs throughout the year, this area draws visitors for entertainment and community gatherings, making it an attractive investment location. | Auburn Gold Country Fair, Concerts, Community Events, Farmers Market, Local Food Festivals |
| Downtown Auburn | The heart of the city with restaurants, shops, and cultural activities. Attracts tourists and locals alike, perfect for short-term rentals. | Historic Buildings, Art Galleries, Cafes and Restaurants, Plaza Park, Auburn's Historic Courthouse |
| Lake Clementine | A beautiful area near a scenic lake, popular for water activities. Appeals to visitors looking for relaxation and outdoor recreation during the summer. | Lake Clementine, Kayaking and Canoeing, Fishing, Picnic Areas, Hiking Trails |
| North Auburn | A growing suburban community that offers various amenities, appealing to families and longer-term rentals. Provides access to schools and local parks. | Shopping Centers, Parks, Schools, Community Pools, Family-friendly Activities |
| Maidu Park | This area has recreational facilities and is known for its family-friendly environment. It's a great location for those looking for a suburban feel while being close to nature. | Maidu Regional Park, Walking Trails, Playgrounds, Nature Programs, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Auburn (2025)
While Auburn, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Auburn to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Auburn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Auburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Longview Estate
Entire Place • 6 bedrooms
Stunning Home in the Trees, Hot tub, Home Gym
Entire Place • 4 bedrooms
Old Town Auburn Beauty Park Victorian
Entire Place • 6 bedrooms
Modern Luxury-4BR, 4 king beds, pool, walk to town
Entire Place • 4 bedrooms
Rancho Relaxo - 2 Acre Country Getaway with Pool
Entire Place • 3 bedrooms
Lux Lake Retreat w Hot Tub & Private Water Access
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Auburn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Auburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stonewater Holdings | 3 | $223,779 | 49 | 5.00/5.0 |
| Johnathan | 1 | $166,882 | 142 | 4.83/5.0 |
| Kelly | 6 | $162,442 | 419 | 4.83/5.0 |
| Lindsay | 3 | $149,046 | 214 | 4.88/5.0 |
| Roman | 1 | $127,632 | 38 | 5.00/5.0 |
| Simon And Sarah | 3 | $110,888 | 362 | 4.98/5.0 |
| Missi | 1 | $109,403 | 32 | 5.00/5.0 |
| Shannon | 1 | $104,107 | 56 | 5.00/5.0 |
| Brian | 1 | $101,124 | 9 | 5.00/5.0 |
| Patti And Michael | 2 | $85,067 | 54 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Auburn.
Dive Deeper: Advanced Auburn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Auburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAuburn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Auburn
- The Auburn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 121 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Auburn, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 11.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.7%) offer potential for unique stay experiences.
Auburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Auburn
- The dominant room capacity in Auburn is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Auburn, indicating a high concentration in these sizes.
- A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Auburn.
Auburn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Auburn
- The most common guest capacity trend in Auburn vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Auburn STR market, accounting for 47.9% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Auburn.
- On average, properties in Auburn are equipped to host 4.4 guests.
Auburn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Auburn
- The most common availability pattern in Auburn falls within the 271-366 days range, representing 43% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Auburn (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Auburn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
29.2% of total
2 Nights
44 listings
36.7% of total
3 Nights
15 listings
12.5% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
23 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Auburn is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Auburn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Auburn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of Auburn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Auburn.
Auburn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
25% of total
Moderate
37 listings
33% of total
Firm
25 listings
22.3% of total
Strict
22 listings
19.6% of total
Cancellation Policy Insights for Auburn
- The prevailing Airbnb cancellation policy trend in Auburn is Moderate, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (58.0%) and stricter (41.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33% market standard in Auburn.
- Regularly review your cancellation policy against competitors and market demand shifts in Auburn.
Auburn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Auburn
- The overall average booking lead time for vacation rentals in Auburn is 41 days.
- Guests book furthest in advance for stays during April (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Auburn.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Auburn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Auburn (2025)
Amenity Prevalence
Amenity Insights for Auburn
- Essential amenities in Auburn that guests expect include: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Auburn: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Auburn to stay competitive.
Auburn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Auburn
- The typical guest profile for Airbnb in Auburn consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and United Kingdom (0.7%).
- Top languages spoken are English (69.7%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Auburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Muir Beach | 10 | $6,450 | $423.28 | 56% |