Brea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Brea in 2025? Explore comprehensive Airbnb analytics for Brea, California, United States to uncover income potential. This 2025 STR market report for Brea, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Brea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brea (2025)
Understanding the monthly revenue variations for Airbnb listings in Brea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brea is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,153 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,775 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $544, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brea
Brea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brea:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brea
Average Daily Rate (ADR) Airbnb Trends in Brea (2025)
Effective short term rental pricing strategy in Brea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brea typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Brea
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Airbnb Seasonality Analysis & Trends in Brea (2025)
Peak Season (July, February, March)
- Revenue averages $2,739 per month
- Occupancy rates average 58.6%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,093 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $173
Low Season (January, May, December)
- Revenue drops to average $1,626 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $188
Seasonality Insights for Brea
- The Airbnb seasonality in Brea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brea's highest earning potential, with monthly revenues capable of climbing to $3,040, occupancy reaching a high of 63.2%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,574, occupancy could drop to 31.6%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brea (2025)
Exploring the top neighborhoods for short-term rentals in Brea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brea | The vibrant heart of Brea featuring shopping, dining, and entertainment options. It attracts visitors for its urban feel, with a range of amenities and events throughout the year. | Brea Mall, Brea Improv, City of Brea Art Gallery, Brea Civic & Cultural Center, Brea Downtown |
| Brea Dam Recreation Area | A scenic area perfect for nature lovers and outdoor activities. Ideal for visitors seeking a peaceful retreat, hiking, and picnicking opportunities. | Brea Dam, Hiking Trails, Picnic Areas, Wildlife Viewing |
| Carbon Canyon Regional Park | A natural oasis with beautiful trails and California coastal redwoods. Great for families and visitors looking to connect with nature. | Carbon Canyon Park, Redwood Grove, Picnic Areas, Hiking Trails |
| Brea Sports Park | Known for its sports facilities and family-friendly atmosphere, it attracts those who enjoy outdoor activities and sports events. | Soccer Fields, Baseball Diamonds, Playgrounds, Walking Trails |
| Coyote Hills Regional Park | A short drive from Brea, this park offers stunning views, hiking, and wildlife. A favorite for visitors looking for outdoor adventures. | Hiking Trails, Scenic Vista Points, Wildlife Watching, Picnic Areas |
| Fullerton Arboretum | Located nearby, it's an ideal destination for nature lovers, providing a vast collection of plants and beautiful gardens. Great for a relaxing day trip. | Damien's House, Rose Garden, Palm Garden, Nature Trails |
| The Brea Mall area | Renowned as one of the largest shopping centers in Orange County, attracting shoppers and diners. A hotspot for those looking to enjoy retail therapy and entertainment. | Brea Mall, Dining Options, Entertainment Venues, Shopping |
| Local Breweries and Wineries | Brea is home to several local breweries and wineries that attract craft beer and wine enthusiasts. Great for experiencing the local flavor. | Brea Craft Brewery, Brea Wine Bar, Tasting Rooms, Breweries Tours |
Understanding Airbnb License Requirements & STR Laws in Brea (2025)
While Brea, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Brea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Breabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Home w/ Two Master Suites! (near Disney)
Entire Place • 4 bedrooms
Treehouse Adventure
Entire Place • 1 bedroom
Mouse House - Near Disneyland & Family Friendly
Entire Place • 1 bedroom
Park View Guest Suite with Bonus Hideaway Retreat
Entire Place • 2 bedrooms
Guest Suite w/Priv Entry+Patio + split AC
Entire Place • 1 bedroom
Contemporary California Bungalow
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mindy | 8 | $60,764 | 2604 | 4.85/5.0 |
| Sabrina | 1 | $59,902 | 32 | 4.94/5.0 |
| Dan | 1 | $53,943 | 746 | 4.99/5.0 |
| Kevin | 1 | $32,243 | 41 | 5.00/5.0 |
| Iliana | 2 | $30,402 | 4 | 5.00/5.0 |
| Sabrina | 1 | $25,735 | 54 | 4.89/5.0 |
| Mark | 1 | $25,568 | 304 | 4.80/5.0 |
| Steven | 1 | $21,284 | 26 | 4.65/5.0 |
| Tom | 1 | $17,948 | 9 | 5.00/5.0 |
| Michael | 1 | $15,056 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brea.
Dive Deeper: Advanced Brea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brea
- The Brea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Brea, House properties are the most common (62.2%), reflecting the local real estate landscape.
- Houses represent a significant 62.2% portion, catering likely to families or larger groups.
- The presence of 16.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.7%) offer potential for unique stay experiences.
Brea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brea
- The dominant room capacity in Brea is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Brea, indicating a high concentration in these sizes.
Brea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brea
- The most common guest capacity trend in Brea vacation rentals is listings accommodating 4 guests (16.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brea STR market, accounting for 29.7% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brea.
- On average, properties in Brea are equipped to host 3.2 guests.
Brea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brea
- The most common availability pattern in Brea falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brea (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.1% of total
2 Nights
5 listings
15.2% of total
7-29 Nights
9 listings
27.3% of total
30+ Nights
16 listings
48.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brea is 30+ Nights, adopted by 48.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.5%) caters to monthly stays (30+ nights) in Brea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.5% of Brea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brea.
Brea Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
3.4% of total
Moderate
3 listings
10.3% of total
Firm
8 listings
27.6% of total
Strict
17 listings
58.6% of total
Cancellation Policy Insights for Brea
- The prevailing Airbnb cancellation policy trend in Brea is Strict, used by 58.6% of listings.
- A majority (86.2%) of hosts in Brea utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.6% market standard in Brea.
- With 58.6% using Strict terms, this is a viable option in Brea, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brea.
Brea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brea
- The overall average booking lead time for vacation rentals in Brea is 31 days.
- Guests book furthest in advance for stays during March (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Brea.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Brea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brea (2025)
Amenity Prevalence
Amenity Insights for Brea
- Essential amenities in Brea that guests expect include: Air conditioning, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brea: Air conditioning, Wifi, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brea to stay competitive.
Brea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brea
- The typical guest profile for Airbnb in Brea consists of primarily domestic travelers (87%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United States (87.2%) and Canada (4.3%).
- Top languages spoken are English (62.1%) followed by Spanish (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 383 | $8,393 | $1251.93 | 38% |
| Rancho San Diego | 27 | $7,733 | $540.64 | 52% |
| Thousand Palms | 35 | $7,695 | $718.12 | 39% |
| GlenOak Hills | 36 | $7,147 | $636.39 | 39% |
| Newport Beach | 1,295 | $7,035 | $676.79 | 45% |
| Avalon | 219 | $6,437 | $647.37 | 38% |
| Rancho Santa Fe | 32 | $6,378 | $912.00 | 38% |
| Bermuda Dunes | 150 | $6,273 | $665.34 | 38% |
| Unincorporated Santa Monica Mountains | 162 | $6,243 | $736.33 | 42% |
| Del Mar | 134 | $6,067 | $604.85 | 46% |