Campbell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Campbell in 2025? Explore comprehensive Airbnb analytics for Campbell, California, United States to uncover income potential. This 2025 STR market report for Campbell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Campbell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Campbell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Campbell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Campbell (2025)
Understanding the monthly revenue variations for Airbnb listings in Campbell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Campbell is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Campbell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,882+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,665 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,153 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,877, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Campbell
Campbell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Campbell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Campbell:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Campbell
Average Daily Rate (ADR) Airbnb Trends in Campbell (2025)
Effective short term rental pricing strategy in Campbell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Campbell typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Campbell
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Airbnb Seasonality Analysis & Trends in Campbell (2025)
Peak Season (May, July, June)
- Revenue averages $4,487 per month
- Occupancy rates average 67.8%
- Daily rates average $176
Shoulder Season
- Revenue averages $3,806 per month
- Occupancy maintains around 60.3%
- Daily rates hold near $187
Low Season (January, February, September)
- Revenue drops to average $3,044 per month
- Occupancy decreases to average 53.9%
- Daily rates adjust to average $186
Seasonality Insights for Campbell
- The Airbnb seasonality in Campbell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Campbell's highest earning potential, with monthly revenues capable of climbing to $4,630, occupancy reaching a high of 70.6%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,959, occupancy could drop to 50.8%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Campbell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Campbell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Campbell (2025)
Exploring the top neighborhoods for short-term rentals in Campbell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Campbell | The vibrant downtown area features a mix of dining, shopping, and entertainment. It’s popular among visitors for its eclectic atmosphere and close proximity to several attractions. | Campbell Farmers' Market, The Pruneyard Shopping Center, Los Gatos Creek Trail, Downtown Campbell Park, Vasona Lake County Park |
| Campbell Park | A family-friendly neighborhood with parks and recreational facilities. It attracts visitors looking for outdoor activities and events throughout the year. | Campbell Park, Campbell Community Center, Walking trails and picnic areas, Children's playgrounds |
| West Campbell | Residential area known for its quiet neighborhoods and access to nearby amenities. Suitable for families visiting relatives or locals needing a getaway. | Children's Discovery Museum of San Jose, Westgate Center, Santa Clara County Fairgrounds |
| Nostalgia Alley | Known for its vintage and retro shops, Nostalgia Alley provides a unique atmosphere for visitors interested in nostalgia and local culture. | Vintage shops, Local cafes, Art installations |
| San Tomas Aquino | A suburban area with serene surroundings and easy access to nature. Appeals to those wanting a peaceful stay while still being close to urban attractions. | San Tomas Aquino Creek Trail, Nearby parks and recreational facilities, Proximity to shopping centers |
| East Campbell | An appealing area with a mix of residential and commercial spaces. Close to schools and local attractions, making it attractive for family stays. | Local schools, Community events, Parks and recreation areas |
| Campbell Historic District | Offers a glimpse of Campbell's rich history, featuring preserved buildings and local heritage attractions. Ideal for tourists interested in local history. | Campbell History Museum, Heritage Theater, Historical architecture |
| Near Los Gatos | Bordering Los Gatos, this area offers a mix of small-town charm and access to upscale amenities, ideal for those wanting a quieter retreat with close access to Los Gatos. | Los Gatos Town Center, Vasona Lake, Hiking trails in the nearby hills |
Understanding Airbnb License Requirements & STR Laws in Campbell (2025)
While Campbell, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Campbell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Campbell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Campbellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
EasyParking | SantanaRow | PerfectForFamily | BBQ
Entire Place • 4 bedrooms
Farmhouse style home next to Downtown Campbell
Entire Place • 2 bedrooms
Light Victorian Home Downtown Campbell King Bed
Entire Place • 2 bedrooms
Luxury Carbon-Neutral Home With Pool
Entire Place • 4 bedrooms
Jane's Home (RI) | Walkable 3b2b House Yard+AC
Entire Place • 3 bedrooms
Victorian Paradise Downtown Campbell intelliBed
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Campbell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Campbell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 1 | $237,591 | 44 | 4.89/5.0 |
| Emily | 5 | $190,742 | 70 | 4.81/5.0 |
| Thao | 3 | $160,830 | 420 | 4.97/5.0 |
| Cynthia | 2 | $141,037 | 466 | 4.92/5.0 |
| Elizabeth | 4 | $131,183 | 104 | 4.79/5.0 |
| Elaine | 2 | $97,424 | 88 | 4.88/5.0 |
| Aryan | 3 | $97,278 | 91 | 4.86/5.0 |
| Dan | 1 | $66,632 | 75 | 4.95/5.0 |
| Chia-Ching | 2 | $60,265 | 339 | 4.91/5.0 |
| Hyggead | 1 | $56,264 | 135 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Campbell.
Dive Deeper: Advanced Campbell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Campbell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCampbell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Campbell
- The Campbell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Campbell, House properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 50.8% portion, catering likely to families or larger groups.
- The presence of 22% Hotel/Boutique listings indicates integration with traditional hospitality.
Campbell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Campbell
- The dominant room capacity in Campbell is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.5% of the active Airbnb listings in Campbell, indicating a high concentration in these sizes.
Campbell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Campbell
- The most common guest capacity trend in Campbell vacation rentals is listings accommodating 2 guests (32.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Campbell STR market, accounting for 50.8% of listings.
- 25.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Campbell.
- On average, properties in Campbell are equipped to host 3.4 guests.
Campbell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Campbell
- The most common availability pattern in Campbell falls within the 91-180 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 42.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Campbell (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Campbell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
23.2% of total
2 Nights
17 listings
30.4% of total
3 Nights
9 listings
16.1% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
3 listings
5.4% of total
30+ Nights
12 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Campbell is 2 Nights, adopted by 30.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Campbell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.4% of Campbell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Campbell.
Campbell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
13.2% of total
Moderate
22 listings
41.5% of total
Firm
13 listings
24.5% of total
Strict
11 listings
20.8% of total
Cancellation Policy Insights for Campbell
- The prevailing Airbnb cancellation policy trend in Campbell is Moderate, used by 41.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.5% market standard in Campbell.
- Regularly review your cancellation policy against competitors and market demand shifts in Campbell.
Campbell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Campbell
- The overall average booking lead time for vacation rentals in Campbell is 36 days.
- Guests book furthest in advance for stays during July (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Campbell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Campbell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Campbell (2025)
Amenity Prevalence
Amenity Insights for Campbell
- Essential amenities in Campbell that guests expect include: Smoke alarm, Wifi, Hot water, Heating, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Campbell: Smoke alarm, Wifi, Hot water, Heating, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Hot water, Heating, Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like Hangers or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Campbell to stay competitive.
Campbell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Campbell
- The typical guest profile for Airbnb in Campbell consists of primarily domestic travelers (89%), often arriving from nearby San Jose, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.6% of guests.
- Key international markets include United States (88.6%) and Canada (1.9%).
- Top languages spoken are English (64.8%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Jose and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Campbell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |