Capitola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Capitola in 2025? Explore comprehensive Airbnb analytics for Capitola, California, United States to uncover income potential. This 2025 STR market report for Capitola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Capitola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Capitola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Capitola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Capitola (2025)
Understanding the monthly revenue variations for Airbnb listings in Capitola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Capitola is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Capitola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,963+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,757, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Capitola
Capitola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Capitola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Capitola:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Capitola
Average Daily Rate (ADR) Airbnb Trends in Capitola (2025)
Effective short term rental pricing strategy in Capitola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Capitola typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $646+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $450 or more.
- Typical properties (Median) charge around $325 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Capitola
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Airbnb Seasonality Analysis & Trends in Capitola (2025)
Peak Season (July, June, August)
- Revenue averages $8,325 per month
- Occupancy rates average 56.7%
- Daily rates average $415
Shoulder Season
- Revenue averages $5,105 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $391
Low Season (January, February, November)
- Revenue drops to average $3,482 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $390
Seasonality Insights for Capitola
- The Airbnb seasonality in Capitola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Capitola's highest earning potential, with monthly revenues capable of climbing to $9,954, occupancy reaching a high of 67.3%, and ADRs peaking at $421.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,121, occupancy could drop to 33.9%, and ADRs may adjust down to $377.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Capitola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Capitola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Capitola (2025)
Exploring the top neighborhoods for short-term rentals in Capitola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Capitola Village | Charming seaside village known for its colorful beachfront cottages and relaxed vibe. Perfect for tourists looking for a picturesque coastal getaway with dining and shopping options right by the beach. | Capitola Beach, Capitola Wharf, Shadowbrook Restaurant, Vincent Park, Capitola Historical Museum |
| New Brighton State Beach | Popular for its beautiful sand beach and scenic views. Attracts families and nature lovers who enjoy outdoor activities, making it a great location for vacation rentals. | New Brighton State Beach, Campsites, Walking trails, Scenic vistas |
| Soquel Creek | A serene and picturesque area near natural beauty. Offers a peaceful retreat for guests who want to relax away from busier tourist spots while still being close to attractions. | Soquel Creek, Nearby wineries, Nature trails, Secluded parks |
| Santa Cruz Harbor | A vibrant area with a marina and access to water activities. Perfect for guests looking for a water-centric experience with boating and fishing opportunities. | Santa Cruz Harbor, Kayaking, Boating, Restaurants, Fishing spots |
| Seacliff State Beach | Known for its dramatic cliffs and panoramic ocean views. Appeals to outdoor enthusiasts and beachgoers, making it a desirable rental area for adventurous travelers. | Seacliff State Beach, Surfing, Hiking trails, Picnic areas, Cliffside views |
| Monarch Cove | Ideal for guests seeking a tranquil retreat with stunning views of the coast. It offers a more upscale experience with beautiful homes and access to nature. | Monarch Cove facilities, Coastal trails, Secluded beaches, Nature observation areas |
| Davenport | A quiet coastal town just north of Capitola that offers stunning coastal views and a laid-back atmosphere. Great for travelers who want peace and proximity to nature. | Davenport Beach, Pigeon Point Lighthouse, Scenic cliffs, Hiking trails |
| Rio Del Mar | A beautiful neighborhood known for its lovely beach and family-friendly environment. Ideal for vacation rentals that cater to families and groups seeking a home base for seaside adventures. | Rio Del Mar Beach, Golf courses, Parks, Nearby dining options |
Understanding Airbnb License Requirements & STR Laws in Capitola (2025)
While Capitola, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Capitola to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Capitola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Capitolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home in Capitola Village with Hot Tub!
Entire Place • 4 bedrooms
The Luxurious Historic Windmill Silo House
Entire Place • 6 bedrooms
Bridgeport Bungalow on the River
Entire Place • 5 bedrooms
Luxury Oceanside Dream Beach House
Entire Place • 4 bedrooms
Oceanview Oasis Duplex -Capitola UPPER UNIT B
Entire Place • 3 bedrooms
Coastal Architectural Gem in Capitola
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Capitola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Capitola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Surf City | 24 | $1,258,466 | 752 | 4.77/5.0 |
| Ovr | 12 | $932,379 | 1001 | 4.80/5.0 |
| Dan And Dan | 5 | $260,155 | 714 | 4.88/5.0 |
| Aaron | 2 | $236,009 | 44 | 5.00/5.0 |
| Kendall & Potter Property Mgmt | 3 | $233,078 | 23 | 4.73/5.0 |
| Claire | 2 | $210,788 | 456 | 5.00/5.0 |
| Beachnest Vacation Rentals | 3 | $194,550 | 13 | 4.81/5.0 |
| Rose | 1 | $146,240 | 59 | 4.93/5.0 |
| Paradise Properties | 2 | $141,745 | 229 | 4.93/5.0 |
| Michelle | 2 | $140,251 | 248 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Capitola.
Dive Deeper: Advanced Capitola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Capitola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCapitola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Capitola
- The Capitola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Capitola, House properties are the most common (64%), reflecting the local real estate landscape.
- Houses represent a significant 64% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 3.6%) offer potential for unique stay experiences.
Capitola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Capitola
- The dominant room capacity in Capitola is 2 bedrooms listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.5% of the active Airbnb listings in Capitola, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Capitola.
Capitola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Capitola
- The most common guest capacity trend in Capitola vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Capitola STR market, accounting for 53.6% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Capitola.
- On average, properties in Capitola are equipped to host 5.3 guests.
Capitola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Capitola
- The most common availability pattern in Capitola falls within the 181-270 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Capitola (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Capitola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
7.1% of total
2 Nights
34 listings
30.4% of total
3 Nights
10 listings
8.9% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
4 listings
3.6% of total
30+ Nights
55 listings
49.1% of total
Key Insights
- The most prevalent minimum stay requirement in Capitola is 30+ Nights, adopted by 49.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.1%) caters to monthly stays (30+ nights) in Capitola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.1% of Capitola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- A 2-night minimum appears standard (30.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 49.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Capitola.
Capitola Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.8% of total
Super Strict 30 Days
7 listings
6.4% of total
Flexible
5 listings
4.6% of total
Moderate
12 listings
11% of total
Firm
32 listings
29.4% of total
Strict
50 listings
45.9% of total
Cancellation Policy Insights for Capitola
- The prevailing Airbnb cancellation policy trend in Capitola is Strict, used by 45.9% of listings.
- A majority (75.3%) of hosts in Capitola utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.9% market standard in Capitola.
- With 45.9% using Strict terms, this is a viable option in Capitola, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Capitola.
Capitola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Capitola
- The overall average booking lead time for vacation rentals in Capitola is 50 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Capitola.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Capitola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Capitola (2025)
Amenity Prevalence
Amenity Insights for Capitola
- Essential amenities in Capitola that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Capitola: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen, TV, Heating.
- Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, Kitchen, TV, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Capitola to stay competitive.
Capitola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Capitola
- The typical guest profile for Airbnb in Capitola consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.5%).
- Top languages spoken are English (70.1%) followed by Spanish (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Capitola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |