Carmel Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Carmel Valley in 2025? Explore comprehensive Airbnb analytics for Carmel Valley, California, United States to uncover income potential. This 2025 STR market report for Carmel Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Carmel Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carmel Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carmel Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carmel Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Carmel Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carmel Valley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carmel Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,085 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,601 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,948, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carmel Valley
Carmel Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carmel Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carmel Valley:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carmel Valley
Average Daily Rate (ADR) Airbnb Trends in Carmel Valley (2025)
Effective short term rental pricing strategy in Carmel Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carmel Valley typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $830+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $530 or more.
- Typical properties (Median) charge around $280 per night.
- Entry-level properties (Bottom 25%) earn around $204 per night.
Average Daily Rate (ADR) Trend by Month in Carmel Valley
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Airbnb Seasonality Analysis & Trends in Carmel Valley (2025)
Peak Season (July, August, June)
- Revenue averages $8,970 per month
- Occupancy rates average 54.5%
- Daily rates average $453
Shoulder Season
- Revenue averages $6,354 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $435
Low Season (January, February, March)
- Revenue drops to average $4,624 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $445
Seasonality Insights for Carmel Valley
- The Airbnb seasonality in Carmel Valley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carmel Valley's highest earning potential, with monthly revenues capable of climbing to $9,836, occupancy reaching a high of 60.2%, and ADRs peaking at $461.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,292, occupancy could drop to 30.8%, and ADRs may adjust down to $425.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carmel Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carmel Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carmel Valley (2025)
Exploring the top neighborhoods for short-term rentals in Carmel Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carmel Valley Village | Charming village atmosphere with local shops, art galleries, and wine tasting rooms. Ideal for visitors looking for a quaint escape near nature and the coast. | Carmel Valley Village Gallery, Carmel Valley Trailhead, Wine Tasting Rooms, Local Restaurants, Gerald Ford Park |
| Garland Park | A beautiful park with hiking trails, perfect for nature enthusiasts and families. Offers a serene setting for guests who enjoy outdoor activities. | Hiking Trails, Wildlife Viewing, Picnic Areas, Nature Walks, Scenic Views |
| Quail Lodge & Golf Club | A luxurious golf resort attracting visitors for its world-class golf course and beautiful accommodations. Appeals to travelers looking for a relaxing getaway. | Quail Lodge Golf Course, Spa Services, Fine Dining Restaurant, Outdoor Activities, Luxury Accommodations |
| Carmel-by-the-Sea | Just a short drive from Carmel Valley, this coastal town is famous for its stunning beaches and art scene. Perfect for tourists exploring the central coast. | Carmel Beach, Carmel Mission Basilica, Art Galleries, Scenic Bluff Path, Galleries and Boutiques |
| Big Sur | Known for its dramatic coastline and scenic views, Big Sur is a must-visit area for those seeking natural beauty and tranquility. Great for eco-tourism. | Pfeiffer Beach, Bixby Creek Bridge, Big Sur River, Hiking Trails, Julia Pfeiffer Burns State Park |
| Monterey | A vibrant city nearby known for its aquarium and Cannery Row. Attracts a wide range of tourists including families and marine enthusiasts. | Monterey Bay Aquarium, Cannery Row, Fisherman's Wharf, 17-Mile Drive, Point Lobos State Natural Reserve |
| Salinas Valley | The heart of California's vegetable growing region; offers visitors a taste of local agriculture and farm experiences. Ideal for agritourism. | Farm Tours, Salinas Valley Agricultural History Museum, Local Farmers' Markets, Wine Tasting, Culinary Experiences |
| Carmel River State Beach | A serene beach area with stunning views and opportunities for water activities. Attracts beach lovers and nature enthusiasts. | Carmel River State Beach, Bird Watching, Fishing Opportunities, Scenic Views, Walking Trails |
Understanding Airbnb License Requirements & STR Laws in Carmel Valley (2025)
While Carmel Valley, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carmel Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carmel Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carmel Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Provence Villa : A Carmel Valley Lxue7
Entire Place • 5 bedrooms
LX3 Renaissance Carmel Valley villa Pool and Spa
Entire Place • 6 bedrooms
Luxurious & Peaceful 6 bedroom Home w/Pool - 5acre
Entire Place • 6 bedrooms
Great views, Swimming Pool, Close to Wine-tasting
Entire Place • 3 bedrooms
Heavenly Retreat: Beautiful 3 Bedroom 3 Bath with
Entire Place • 3 bedrooms
Guest Favorite| Mountain Retreat w/ Swimming Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carmel Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carmel Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 2 | $909,913 | 49 | 4.92/5.0 |
| The Grove At Lover’s Point | 5 | $527,920 | 343 | 4.81/5.0 |
| Carmel Coast Estate | 4 | $487,390 | 202 | 4.93/5.0 |
| Diem | 1 | $290,793 | 26 | 4.96/5.0 |
| Daniel | 3 | $287,924 | 397 | 4.81/5.0 |
| Amanda | 2 | $172,127 | 439 | 4.99/5.0 |
| Camp At Carmel Valley | 8 | $149,518 | 129 | 2.41/5.0 |
| Allan | 1 | $145,871 | 39 | 4.92/5.0 |
| Courtney | 1 | $138,817 | 22 | 4.95/5.0 |
| Mary | 1 | $137,878 | 50 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carmel Valley.
Dive Deeper: Advanced Carmel Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carmel Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarmel Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carmel Valley
- The Carmel Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carmel Valley, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 6.6%) offer potential for unique stay experiences.
Carmel Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carmel Valley
- The dominant room capacity in Carmel Valley is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Carmel Valley, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carmel Valley.
Carmel Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carmel Valley
- The most common guest capacity trend in Carmel Valley vacation rentals is listings accommodating 2 guests (25.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Carmel Valley STR market, accounting for 43.4% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carmel Valley.
- On average, properties in Carmel Valley are equipped to host 4.3 guests.
Carmel Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carmel Valley
- The most common availability pattern in Carmel Valley falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Carmel Valley (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carmel Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
32.9% of total
2 Nights
29 listings
34.1% of total
3 Nights
7 listings
8.2% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
8 listings
9.4% of total
30+ Nights
12 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Carmel Valley is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Carmel Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Carmel Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Carmel Valley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carmel Valley.
Carmel Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
9.8% of total
Flexible
9 listings
11% of total
Moderate
25 listings
30.5% of total
Firm
13 listings
15.9% of total
Strict
27 listings
32.9% of total
Cancellation Policy Insights for Carmel Valley
- The prevailing Airbnb cancellation policy trend in Carmel Valley is Strict, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (41.5%) and stricter (48.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Carmel Valley.
- With 32.9% using Strict terms, this is a viable option in Carmel Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Carmel Valley.
Carmel Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carmel Valley
- The overall average booking lead time for vacation rentals in Carmel Valley is 44 days.
- Guests book furthest in advance for stays during April (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Carmel Valley.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Carmel Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carmel Valley (2025)
Amenity Prevalence
Amenity Insights for Carmel Valley
- Essential amenities in Carmel Valley that guests expect include: Smoke alarm, Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carmel Valley: Smoke alarm, Free parking on premises, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Heating, Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carmel Valley to stay competitive.
Carmel Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carmel Valley
- The typical guest profile for Airbnb in Carmel Valley consists of primarily domestic travelers (91%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and United Kingdom (2.8%).
- Top languages spoken are English (61%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carmel Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |