Chico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Chico in 2025? Explore comprehensive Airbnb analytics for Chico, California, United States to uncover income potential. This 2025 STR market report for Chico, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 380 active listings.
Whether you're considering an Airbnb investment in Chico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chico (2025)
Understanding the monthly revenue variations for Airbnb listings in Chico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chico is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,348 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,071 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chico
Chico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chico:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chico
Average Daily Rate (ADR) Airbnb Trends in Chico (2025)
Effective short term rental pricing strategy in Chico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chico typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Chico
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Airbnb Seasonality Analysis & Trends in Chico (2025)
Peak Season (May, June, April)
- Revenue averages $3,161 per month
- Occupancy rates average 47.4%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,604 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $178
Low Season (January, February, September)
- Revenue drops to average $2,166 per month
- Occupancy decreases to average 43.0%
- Daily rates adjust to average $174
Seasonality Insights for Chico
- The Airbnb seasonality in Chico shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chico's highest earning potential, with monthly revenues capable of climbing to $3,411, occupancy reaching a high of 55.2%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,047, occupancy could drop to 40.5%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chico (2025)
Exploring the top neighborhoods for short-term rentals in Chico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Chico | The heart of Chico, filled with restaurants, shops, and nightlife. A vibrant area for visitors looking to explore local culture and events. | Bidwell Park, Chico State University, The Sierra Nevada Brewery, Chico Art Center, Downtown Plaza |
| Bidwell Park | A beautiful large park that attracts nature lovers and fitness enthusiasts. Ideal for Airbnb hosting for those seeking outdoor activities and relaxation. | Bidwell Park, Five Mile Recreation Area, One-Mile Recreation Area, Chico Creek Nature Center |
| California State University, Chico | Offers accommodation for visiting families and students during homecoming, graduations, and events. A lively area with a youthful atmosphere. | Chico State University, University Farm, Cortona Ridge |
| North Chico | A quieter, residential area with parks and family-friendly activities. Great for longer stays and visitors seeking a calm environment. | Upper Bidwell Park, Wildflower Park, Meriam Park |
| South Chico | A growing suburban area with shopping centers and access to downtown. Suitable for those looking for convenient amenities while being close to attractions. | Chico Mall, Various dining options, South Park |
| The Esplanade | A major thoroughfare with diverse shopping and eating options, appealing for guests looking for convenience and access to various services. | Chico Mall, Restaurants, Grocery Stores |
| Honey Run | A picturesque area known for its natural beauty and outdoor activities. Perfect for visitors wanting a countryside retreat. | Honey Run Covered Bridge, DeGarmo Park, Little Chico Creek |
| Oak Valley | A residential community that's close to nature, appealing to families looking for a peaceful stay near natural attractions. | Oak Valley Park, Parkview Park, Nativity Park |
Understanding Airbnb License Requirements & STR Laws in Chico (2025)
While Chico, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chico to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Chico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chicobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
King Suite Honey Run Escape in Nature
Entire Place • 5 bedrooms
Resort-like first class weekend getaway!
Entire Place • 4 bedrooms
BEAUTIFUL 7/5 W/POOL/HOT TUB LOTS OF ROOM
Entire Place • 7 bedrooms
Two Homes | Space To Gather | Facing Bidwell Park!
Entire Place • 6 bedrooms
Hidden Retreat
Entire Place • 4 bedrooms
Burns Bright Bungalow
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashley | 26 | $562,062 | 1557 | 4.63/5.0 |
| Chandni | 20 | $542,804 | 1267 | 4.67/5.0 |
| Chelsea | 15 | $415,001 | 2331 | 4.91/5.0 |
| Meriam Park | 16 | $393,214 | 567 | 4.92/5.0 |
| Adam | 10 | $283,425 | 2574 | 4.82/5.0 |
| Anthony & Ava | 5 | $246,880 | 571 | 4.85/5.0 |
| Bri | 3 | $236,202 | 136 | 4.96/5.0 |
| Samantha | 6 | $224,745 | 259 | 4.92/5.0 |
| Anastasia | 7 | $211,548 | 136 | 3.50/5.0 |
| Liz | 1 | $133,770 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chico.
Dive Deeper: Advanced Chico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chico
- The Chico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 380 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chico, House properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 59.2% portion, catering likely to families or larger groups.
- The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Chico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chico
- The dominant room capacity in Chico is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.8% of the active Airbnb listings in Chico, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chico.
Chico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chico
- The most common guest capacity trend in Chico vacation rentals is listings accommodating 2 guests (30.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chico STR market, accounting for 51.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chico.
- On average, properties in Chico are equipped to host 4.2 guests.
Chico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chico
- The most common availability pattern in Chico falls within the 271-366 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Chico (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
149 listings
44.6% of total
2 Nights
100 listings
29.9% of total
3 Nights
12 listings
3.6% of total
4-6 Nights
10 listings
3% of total
7-29 Nights
14 listings
4.2% of total
30+ Nights
49 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Chico is 1 Night, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Chico Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Chico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.6% of Chico hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chico.
Chico Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.6% of total
Flexible
92 listings
28.4% of total
Moderate
123 listings
38% of total
Firm
75 listings
23.1% of total
Strict
32 listings
9.9% of total
Cancellation Policy Insights for Chico
- The prevailing Airbnb cancellation policy trend in Chico is Moderate, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (66.4%) and stricter (33.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38% market standard in Chico.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Chico.
Chico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chico
- The overall average booking lead time for vacation rentals in Chico is 41 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Chico.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Chico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chico (2025)
Amenity Prevalence
Amenity Insights for Chico
- Essential amenities in Chico that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chico: Wifi, Air conditioning, Smoke alarm, Heating, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Heating, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chico to stay competitive.
Chico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chico
- The typical guest profile for Airbnb in Chico consists of primarily domestic travelers (98%), often arriving from nearby Chico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.3%).
- Top languages spoken are English (71.1%) followed by Spanish (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chico and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.72 | 38% |
| Healdsburg | 195 | $6,659 | $670.51 | 41% |
| Fetters Hot Springs | 77 | $6,315 | $537.08 | 42% |
| El Verano | 54 | $6,076 | $505.53 | 46% |