East Palo Alto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in East Palo Alto in 2025? Explore comprehensive Airbnb analytics for East Palo Alto, California, United States to uncover income potential. This 2025 STR market report for East Palo Alto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.

Whether you're considering an Airbnb investment in East Palo Alto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Palo Alto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key East Palo Alto Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in East Palo Alto.
Occupancy Rate(?)
57.5%
High demand. Good booking frequency.
Median Annual Revenue(?)
$24,754
Typical annual income for an Airbnb listing in East Palo Alto. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.5%
Strong growth (15.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in East Palo Alto.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in East Palo Alto.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
150
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in East Palo Alto (2025)

Understanding the monthly revenue variations for Airbnb listings in East Palo Alto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Palo Alto is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Palo Alto across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,071+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,113 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,143 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,216, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in East Palo Alto

East Palo Alto Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the East Palo Alto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Palo Alto:

  • Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 64%.
  • Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in East Palo Alto

Average Daily Rate (ADR) Airbnb Trends in East Palo Alto (2025)

Effective short term rental pricing strategy in East Palo Alto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Palo Alto typically peaks in September and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in East Palo Alto

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Airbnb Seasonality Analysis & Trends in East Palo Alto (2025)

Peak Season (May, July, June)
  • Revenue averages $3,516 per month
  • Occupancy rates average 64.8%
  • Daily rates average $182
Shoulder Season
  • Revenue averages $2,808 per month
  • Occupancy maintains around 60.7%
  • Daily rates hold near $178
Low Season (January, March, December)
  • Revenue drops to average $2,580 per month
  • Occupancy decreases to average 52.2%
  • Daily rates adjust to average $173

Seasonality Insights for East Palo Alto

  • The Airbnb seasonality in East Palo Alto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases East Palo Alto's highest earning potential, with monthly revenues capable of climbing to $3,524, occupancy reaching a high of 71.2%, and ADRs peaking at $187.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,510, occupancy could drop to 48.2%, and ADRs may adjust down to $169.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Palo Alto.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these East Palo Alto seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in East Palo Alto (2025)

Exploring the top neighborhoods for short-term rentals in East Palo Alto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
University Park
Proximity to Stanford University makes it ideal for students, academics, and families visiting the area.
Stanford University, Cantor Arts Center, Stanford Shopping Center, Palo Alto Baylands Nature Preserve, Parker's Lighthouse
East Palo Alto Business District
This area is experiencing growth and revitalization, making it attractive for business travelers and visitors to local companies.
Facebook Headquarters, East Palo Alto History Museum, Palo Alto Golf Course, Ravenswood Open Space Preserve
Ravenswood
This neighborhood offers access to parks and is ideal for families and those who enjoy the outdoors.
Ravenswood Open Space Preserve, Bayshore Athletic Field, community parks, nature trails
Bayshore
An emerging area with good public transport links, appealing to both tourists and long-term visitors.
Bayshore Freeway, local cafes, nearby shopping centers, East Palo Alto Community Center
Palo Alto Downtown
A lively downtown with shops, restaurants, and cultural venues, close to Stanford, attracting visitors year-round.
Palo Alto Art Center, Stanford Theatre, Lytton Plaza, Downtown Park
Menlo Park
Adjacent to East Palo Alto, it offers a quaint atmosphere with access to tech companies and beautiful neighborhoods.
Facebook Campus, Menlo Park Farmer's Market, Allied Arts Guild, Burgess Park
Neighborhood around Baylands Nature Preserve
Great for nature lovers and outdoor enthusiasts, providing scenic views and walking trails.
Baylands Nature Preserve, Birdwatching, Kayaking, Paddling Trails
Community Parks and Recreation Areas
Family-friendly areas with recreational facilities, appealing to visitors with children and outdoor activities.
Greer Park, Easter Park, Dyer Field, Palo Alto Recreation Center

Understanding Airbnb License Requirements & STR Laws in East Palo Alto (2025)

While East Palo Alto, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Palo Alto to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in East Palo Alto (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in East Palo Altobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

NEW! Luxury Modern 4BR In Heart of Silicon Valley

NEW! Luxury Modern 4BR In Heart of Silicon Valley

Entire Place • 4 bedrooms

$108,827
Revenue
67.2%
Occupancy
$445.62
Daily Rate
Brand new luxury house near high tech companies

Brand new luxury house near high tech companies

Entire Place • 4 bedrooms

$101,928
Revenue
75.1%
Occupancy
$364.78
Daily Rate
Mins to tech hub - Amazon, Meta | Sleeps 10

Mins to tech hub - Amazon, Meta | Sleeps 10

Entire Place • 4 bedrooms

$101,000
Revenue
58.4%
Occupancy
$382.22
Daily Rate
Palo Alto Villa

Palo Alto Villa

Entire Place • 4 bedrooms

$87,884
Revenue
54.7%
Occupancy
$364.47
Daily Rate
780 Executive House 2200 Sqft Meta

780 Executive House 2200 Sqft Meta

Entire Place • 4 bedrooms

$84,580
Revenue
65.1%
Occupancy
$354.88
Daily Rate
2381A New Modern 4B3B Stanford Meta

2381A New Modern 4B3B Stanford Meta

Entire Place • 4 bedrooms

$80,880
Revenue
69.7%
Occupancy
$284.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in East Palo Alto (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in East Palo Alto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emily15$533,9361964.51/5.0
Randy5$276,7136764.88/5.0
Kristian11$152,9426944.82/5.0
Todd2$131,7129884.96/5.0
Sanjeev4$128,3622654.86/5.0
Diana3$124,317333.08/5.0
Tapti2$119,683364.63/5.0
Joanne1$108,827714.86/5.0
Darren1$101,000514.69/5.0
Kewlpads1$87,884224.77/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Palo Alto.

Dive Deeper: Advanced East Palo Alto STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Palo Alto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

East Palo Alto Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for East Palo Alto

  • The East Palo Alto Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.7% of the 150 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in East Palo Alto, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 4.0%) offer potential for unique stay experiences.

East Palo Alto Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for East Palo Alto

  • The dominant room capacity in East Palo Alto is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 45.3% of the active Airbnb listings in East Palo Alto, indicating a high concentration in these sizes.

East Palo Alto Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for East Palo Alto

  • The most common guest capacity trend in East Palo Alto vacation rentals is listings accommodating 2 guests (20.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the East Palo Alto STR market, accounting for 30.7% of listings.
  • 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Palo Alto.
  • On average, properties in East Palo Alto are equipped to host 2.3 guests.

East Palo Alto Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for East Palo Alto

  • The most common availability pattern in East Palo Alto falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 48.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in East Palo Alto (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 52.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

East Palo Alto Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.7%)

1 Night

43 listings

30.7% of total

2 Nights (18.6%)

2 Nights

26 listings

18.6% of total

3 Nights (18.6%)

3 Nights

26 listings

18.6% of total

4-6 Nights (12.1%)

4-6 Nights

17 listings

12.1% of total

7-29 Nights (10%)

7-29 Nights

14 listings

10% of total

30+ Nights (10%)

30+ Nights

14 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in East Palo Alto is 1 Night, adopted by 30.7% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 30.7% of East Palo Alto hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Palo Alto.

East Palo Alto Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18%)

Flexible

23 listings

18% of total

Moderate (25%)

Moderate

32 listings

25% of total

Firm (11.7%)

Firm

15 listings

11.7% of total

Strict (45.3%)

Strict

58 listings

45.3% of total

Cancellation Policy Insights for East Palo Alto

  • The prevailing Airbnb cancellation policy trend in East Palo Alto is Strict, used by 45.3% of listings.
  • A majority (57.0%) of hosts in East Palo Alto utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 45.3% market standard in East Palo Alto.
  • With 45.3% using Strict terms, this is a viable option in East Palo Alto, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in East Palo Alto.

East Palo Alto STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for East Palo Alto

  • The overall average booking lead time for vacation rentals in East Palo Alto is 38 days.
  • Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in East Palo Alto.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these East Palo Alto averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in East Palo Alto (2025)

Amenity Prevalence

Amenity Insights for East Palo Alto

  • Essential amenities in East Palo Alto that guests expect include: Wifi, Smoke alarm, Essentials, Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for East Palo Alto: Wifi, Smoke alarm, Essentials, Hot water, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Essentials, Hot water, Heating.
  • Consider adding popular differentiators like Carbon monoxide alarm or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in East Palo Alto to stay competitive.

East Palo Alto Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for East Palo Alto

  • The typical guest profile for Airbnb in East Palo Alto consists of primarily domestic travelers (75%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 74.7% of guests.
  • Key international markets include United States (74.7%) and Germany (2.5%).
  • Top languages spoken are English (55.5%) followed by Spanish (10.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the East Palo Alto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Carmel Point15$14,673$993.7055%
Del Monte Forest101$9,923$908.4245%
Sonoma226$9,573$786.4045%
Eldridge18$9,143$844.8441%
Moss Beach33$9,049$627.1454%
Glen Ellen78$8,497$722.0543%
Kenwood56$8,325$764.8340%
Dillon Beach78$8,269$654.3743%
Carmel-by-the-Sea303$8,195$647.2847%
Marshall19$7,772$541.7951%

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