El Verano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in El Verano in 2025? Explore comprehensive Airbnb analytics for El Verano, California, United States to uncover income potential. This 2025 STR market report for El Verano, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in El Verano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Verano Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Verano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Verano (2025)
Understanding the monthly revenue variations for Airbnb listings in El Verano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Verano is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Verano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,870+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,231 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,523 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Verano
El Verano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Verano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Verano:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Verano
Average Daily Rate (ADR) Airbnb Trends in El Verano (2025)
Effective short term rental pricing strategy in El Verano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Verano typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $911+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $595 or more.
- Typical properties (Median) charge around $374 per night.
- Entry-level properties (Bottom 25%) earn around $218 per night.
Average Daily Rate (ADR) Trend by Month in El Verano
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Airbnb Seasonality Analysis & Trends in El Verano (2025)
Peak Season (June, August, July)
- Revenue averages $9,670 per month
- Occupancy rates average 54.8%
- Daily rates average $445
Shoulder Season
- Revenue averages $7,519 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $494
Low Season (January, February, December)
- Revenue drops to average $4,912 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $459
Seasonality Insights for El Verano
- The Airbnb seasonality in El Verano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Verano's highest earning potential, with monthly revenues capable of climbing to $10,422, occupancy reaching a high of 58.0%, and ADRs peaking at $583.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,366, occupancy could drop to 33.7%, and ADRs may adjust down to $415.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Verano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Verano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Verano (2025)
Exploring the top neighborhoods for short-term rentals in El Verano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sonoma Valley | A picturesque wine-producing region known for its vineyards and beautiful landscapes. Attractive for tourists looking for wine tours and outdoor activities. | Sonoma Plaza, Jack London State Historic Park, Sonoma County wineries, Kunde Family Winery, Screaming Eagle Winery |
| Napa Valley | Famous for its world-class wineries and vineyards, Napa Valley is a major destination for wine lovers and tourists seeking gourmet food experiences. | Napa Valley Wine Train, Castello di Amorosa, V. Sattui Winery, Napa Valley Opera House, Oxbow Public Market |
| Calistoga | Known for its hot springs and mud baths, Calistoga is a relaxing getaway in Napa County with a charming small-town atmosphere and spa options. | Old Faithful Geyser, Calistoga Hot Springs, Chateau Montelena Winery, Bothe-Napa Valley State Park, Sterling Vineyards |
| Lake Berryessa | A stunning lake surrounded by recreational opportunities, perfect for water sports, camping, and outdoor adventures, appealing to nature enthusiasts. | Lake Berryessa, Oak Shores Community Park, Pardee Reservoir, Reynolds Resort, Berryessa Point |
| Bodega Bay | A picturesque coastal town known for its stunning ocean views, seafood restaurants, and opportunities for whale watching, appealing to beach lovers. | Bodega Head, Sonoma Coast State Park, Goat Rock Beach, Bodega Dunes, Bodega Harbour |
| Glen Ellen | Charming village offering a peaceful retreat with wineries, art galleries, and proximity to nature, perfect for travelers seeking tranquility and culture. | Jack London Historic Park, Kunde Family Winery, Glen Ellen Village Market, Benziger Family Winery, Sonoma Valley Regional Park |
| Sonoma State Historic Park | An important historic site that showcases Californian history, attracting visitors interested in culture, history, and architecture. | General Vallejo's Home, Sonoma Barracks, Mission San Francisco Solano, Sonoma Plaza, Lachryma Montis |
| El Verano | A small, charming community close to the vineyards and attractions of Sonoma, providing a quaint escape with easy access to local events and wineries. | Catherine the Great's House, Sonoma Plaza, Sonoma Valley Museum, Sonoma Boys and Girls Club, local festivals |
Understanding Airbnb License Requirements & STR Laws in El Verano (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in El Verano. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Verano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in El Verano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Veranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular 4 BR/5 BA Sonoma Vacation Estate
Entire Place • 4 bedrooms
The Cypress Bungalows
Entire Place • 4 bedrooms
Vineyard House Pool Hot Tub by Inspired in Sonoma
Entire Place • 3 bedrooms
Quiet Mid Century Sonoma with Pool/Spa
Entire Place • 3 bedrooms
Sonoma Valley Vacation Home with Seasonal Pool
Entire Place • 3 bedrooms
Chardonnay Estate - 2 ml to Sonoma Square 7 suites
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Verano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Verano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 1 | $375,625 | 11 | 5.00/5.0 |
| Wine Country Estate Management | 1 | $242,816 | 22 | 4.77/5.0 |
| Kharis | 1 | $227,139 | 147 | 5.00/5.0 |
| David | 1 | $183,237 | 232 | 4.99/5.0 |
| Heather | 1 | $182,855 | 226 | 4.99/5.0 |
| M. Thomas | 2 | $177,573 | 172 | 4.81/5.0 |
| Yulia | 1 | $164,190 | 31 | 4.97/5.0 |
| Michael And Kraig | 1 | $152,458 | 42 | 4.95/5.0 |
| Stacy | 1 | $141,100 | 56 | 5.00/5.0 |
| Greg | 1 | $137,027 | 443 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Verano.
Dive Deeper: Advanced El Verano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Verano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Verano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Verano
- The El Verano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Verano, House properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 75.9% portion, catering likely to families or larger groups.
- The presence of 17.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 1.7%) offer potential for unique stay experiences.
El Verano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Verano
- The dominant room capacity in El Verano is 3 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.2% of the active Airbnb listings in El Verano, indicating a high concentration in these sizes.
- A significant 48.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Verano.
El Verano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Verano
- The most common guest capacity trend in El Verano vacation rentals is listings accommodating 6 guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the El Verano STR market, accounting for 44.8% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Verano.
- On average, properties in El Verano are equipped to host 4.7 guests.
El Verano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Verano
- The most common availability pattern in El Verano falls within the 271-366 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in El Verano (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Verano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
10.3% of total
2 Nights
17 listings
29.3% of total
3 Nights
8 listings
13.8% of total
4-6 Nights
3 listings
5.2% of total
7-29 Nights
4 listings
6.9% of total
30+ Nights
20 listings
34.5% of total
Key Insights
- The most prevalent minimum stay requirement in El Verano is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.5%) caters to monthly stays (30+ nights) in El Verano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.5% of El Verano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Verano.
El Verano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
5.5% of total
Moderate
8 listings
14.5% of total
Firm
23 listings
41.8% of total
Strict
21 listings
38.2% of total
Cancellation Policy Insights for El Verano
- The prevailing Airbnb cancellation policy trend in El Verano is Firm, used by 41.8% of listings.
- A majority (80.0%) of hosts in El Verano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.8% market standard in El Verano.
- With 38.2% using Strict terms, this is a viable option in El Verano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in El Verano.
El Verano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Verano
- The overall average booking lead time for vacation rentals in El Verano is 62 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in El Verano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these El Verano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Verano (2025)
Amenity Prevalence
Amenity Insights for El Verano
- Essential amenities in El Verano that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Verano: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Free parking on premises, Essentials.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Verano to stay competitive.
El Verano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Verano
- The typical guest profile for Airbnb in El Verano consists of primarily domestic travelers (91%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and DC (2.2%).
- Top languages spoken are English (68.3%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Verano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |