Exeter Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Exeter in 2025? Explore comprehensive Airbnb analytics for Exeter, California, United States to uncover income potential. This 2025 STR market report for Exeter, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Exeter, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Exeter Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Exeter Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Exeter (2025)
Understanding the monthly revenue variations for Airbnb listings in Exeter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Exeter is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Exeter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,370 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Exeter
Exeter Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Exeter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Exeter:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Exeter
Average Daily Rate (ADR) Airbnb Trends in Exeter (2025)
Effective short term rental pricing strategy in Exeter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Exeter typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Exeter
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Airbnb Seasonality Analysis & Trends in Exeter (2025)
Peak Season (June, July, May)
- Revenue averages $3,553 per month
- Occupancy rates average 61.1%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,542 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $164
Low Season (January, February, December)
- Revenue drops to average $1,827 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $161
Seasonality Insights for Exeter
- The Airbnb seasonality in Exeter shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Exeter's highest earning potential, with monthly revenues capable of climbing to $3,733, occupancy reaching a high of 64.5%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,632, occupancy could drop to 32.8%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Exeter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Exeter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Exeter (2025)
Exploring the top neighborhoods for short-term rentals in Exeter? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Exeter | The heart of Exeter, offering a charming small-town atmosphere with easy access to local shops, restaurants, and community events. Great for travelers looking to experience local culture and festivities. | Exeter Museum, Exeter Farmers Market, Local boutiques, Community parks, Art galleries |
| Lake Exeter | A tranquil area centered around Lake Exeter, ideal for those seeking outdoor activities such as fishing, boating, and picnics. Attractive to families and nature enthusiasts. | Lake Exeter, Exeter Recreation Area, Fishing spots, Picnic areas, Walking trails |
| Exeter Historic District | A quaint neighborhood boasting historical architecture and a rich history. Perfect for visitors interested in history and culture, with easy access to historical sites and museums. | Historical buildings, Exeter Historical Society, Local theaters, Cultural festivals, Guided tours |
| Exeter City Park | A popular destination for families and outdoor lovers featuring spacious areas for picnics and recreational activities. A great choice for those looking to relax amidst nature while being close to city amenities. | Playgrounds, Walking paths, Sports facilities, Picnic tables, Community events |
| Visalia | Just a short drive from Exeter, Visalia offers a larger selection of dining, shopping, and entertainment options. A suitable base for longer visits to the region, especially for business travelers. | Visalia Convention Center, Dine under the stars, Shopping malls, Cultural attractions, City parks |
| Tulare County | The surrounding county offers various rural landscapes and activities, suitable for guests looking for a farm stay or rural getaway. Perfect for those wanting to escape the hustle of the city. | Farm tours, Historic sites, Picturesque landscapes, Local wineries, Outdoor activities |
| Sequoia National Park | A short drive from Exeter, this breathtaking national park attracts nature lovers and adventure seekers, offering stunning landscapes and giant sequoias. Ideal for guests wanting to explore the great outdoors. | Giant Sequoias, Hiking trails, Scenic viewpoints, Wildlife watching, Nature tours |
| Porterville | Another nearby city that provides additional attractions and amenities. Porterville is known for its friendly atmosphere and access to local parks and dining options, suitable for both leisure and business stays. | Porterville Historical Museum, Local parks, Dining options, Community events, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in Exeter (2025)
While Exeter, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Exeter to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Exeter (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Exeterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful pool home in foothills close to Sequoia
Entire Place • 4 bedrooms
Hilltop Sierra Citrus Ranch
Entire Place • 5 bedrooms
Farm Experience & Animal Sanctuary near Sequoias
Entire Place • 2 bedrooms
D Street at Downtown - your Exeter, CA retreat
Entire Place • 2 bedrooms
Farmhouse Stay and Pond near Sequoias (EV Charger)
Entire Place • 3 bedrooms
Powell Ranch Enjoy Jacuzzi on beautiful farm
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Exeter (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Exeter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vivian | 2 | $149,170 | 129 | 4.97/5.0 |
| Guest Equity | 5 | $123,205 | 174 | 4.60/5.0 |
| Ursula | 4 | $106,100 | 1852 | 4.78/5.0 |
| Amy | 1 | $91,855 | 384 | 4.98/5.0 |
| Claudia | 1 | $83,723 | 277 | 5.00/5.0 |
| Christy | 2 | $62,123 | 384 | 4.79/5.0 |
| Vonnie | 3 | $61,698 | 942 | 4.83/5.0 |
| Jon & Heidi | 1 | $55,618 | 563 | 4.98/5.0 |
| Tim & Jennifer | 1 | $54,450 | 182 | 4.98/5.0 |
| Penni | 3 | $54,350 | 349 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Exeter.
Dive Deeper: Advanced Exeter STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Exeter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsExeter Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Exeter
- The Exeter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Exeter, House properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 68.3% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 9.6%) offer potential for unique stay experiences.
Exeter Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Exeter
- The dominant room capacity in Exeter is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Exeter, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Exeter.
Exeter Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Exeter
- The most common guest capacity trend in Exeter vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Exeter STR market, accounting for 50.8% of listings.
- 39.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Exeter.
- On average, properties in Exeter are equipped to host 4.5 guests.
Exeter Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Exeter
- The most common availability pattern in Exeter falls within the 181-270 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Exeter (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Exeter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
60.3% of total
2 Nights
21 listings
36.2% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
1 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Exeter is 1 Night, adopted by 60.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.5%) of the Exeter Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.3% of Exeter hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Exeter.
Exeter Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
27.1% of total
Moderate
36 listings
61% of total
Firm
4 listings
6.8% of total
Strict
3 listings
5.1% of total
Cancellation Policy Insights for Exeter
- The prevailing Airbnb cancellation policy trend in Exeter is Moderate, used by 61% of listings.
- The market strongly favors guest-friendly terms, with 88.1% of listings offering Flexible or Moderate policies. This suggests guests in Exeter may expect booking flexibility.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61% market standard in Exeter.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Exeter.
Exeter STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Exeter
- The overall average booking lead time for vacation rentals in Exeter is 45 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Exeter.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Exeter averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Exeter (2025)
Amenity Prevalence
Amenity Insights for Exeter
- Essential amenities in Exeter that guests expect include: Air conditioning, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Exeter: Air conditioning, Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Exeter to stay competitive.
Exeter Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Exeter
- The typical guest profile for Airbnb in Exeter consists of primarily domestic travelers (84%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.5% of guests.
- Key international markets include United States (83.5%) and Germany (3.4%).
- Top languages spoken are English (57.9%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Exeter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Avila Beach | 90 | $6,198 | $542.74 | 41% |
| Yosemite West | 27 | $5,312 | $330.07 | 52% |
| Templeton | 154 | $5,154 | $474.38 | 41% |
| Three Rivers | 387 | $4,848 | $341.16 | 50% |
| Paso Robles | 716 | $4,644 | $402.25 | 41% |
| Cayucos | 184 | $4,297 | $395.24 | 41% |
| Lone Pine | 35 | $4,209 | $228.20 | 58% |
| June Lake | 83 | $4,147 | $320.96 | 50% |