Fairfax Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Fairfax in 2025? Explore comprehensive Airbnb analytics for Fairfax, California, United States to uncover income potential. This 2025 STR market report for Fairfax, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Fairfax, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fairfax Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fairfax Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fairfax (2025)
Understanding the monthly revenue variations for Airbnb listings in Fairfax is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fairfax is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fairfax across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,181 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,782 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fairfax
Fairfax Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fairfax STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fairfax:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fairfax
Average Daily Rate (ADR) Airbnb Trends in Fairfax (2025)
Effective short term rental pricing strategy in Fairfax involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fairfax typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Fairfax
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Airbnb Seasonality Analysis & Trends in Fairfax (2025)
Peak Season (July, August, April)
- Revenue averages $3,977 per month
- Occupancy rates average 62.4%
- Daily rates average $210
Shoulder Season
- Revenue averages $3,476 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $215
Low Season (January, June, September)
- Revenue drops to average $2,666 per month
- Occupancy decreases to average 50.6%
- Daily rates adjust to average $202
Seasonality Insights for Fairfax
- The Airbnb seasonality in Fairfax shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fairfax's highest earning potential, with monthly revenues capable of climbing to $4,140, occupancy reaching a high of 69.4%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,270, occupancy could drop to 39.1%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fairfax.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fairfax seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fairfax (2025)
Exploring the top neighborhoods for short-term rentals in Fairfax? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marin County | Beautiful natural scenery with a mix of outdoor activities, attracting nature lovers and tourists who want to escape the city. Close proximity to San Francisco makes it ideal for visitors wanting a blend of urban and nature experiences. | Muir Woods National Monument, Mount Tamalpais, Point Reyes National Seashore, Marin Civic Center, Sausalito, Redwood Regional Park |
| Fairfax Town Center | A charming small town with a vibrant community atmosphere, known for its local shops and restaurants. Popular among those seeking a quaint and relaxed environment. | Fairfax Theatre, Fairfax Plaza, Golden Gate Park, Mount Tamalpais Hiking Trails, Local Farmer's Market, Historic downtown Fairfax |
| Point Reyes Station | A picturesque coastal town that serves as a gateway to Point Reyes National Seashore, attracting visitors interested in coastal exploration and wildlife. | Point Reyes National Seashore, Tomales Bay, Point Reyes Lighthouse, Point Reyes Farmers Market, Cowgirl Creamery |
| Sebastopol | Known for its vineyards and scenic beauty, it is a great area for wine enthusiasts and those interested in Sonoma County's art and food culture. | Gravenstein Apple Fair, Sebastopol Farmers Market, Russian River, Annapolis Wine Country, Ragle Ranch Regional Park |
| San Anselmo | Just a short drive from Fairfax, this town features beautiful neighborhoods and parks, attracting families and those who enjoy community-driven environments. | San Anselmo Town Hall, Imagination Park, Marin History Museum, Redwood Grove Park, Hiking trails in Marin |
| Larkspur | A quaint town with a historic feel, good for visitors wanting a mix of shopping, dining, and access to the outdoors, making it attractive for diverse travelers. | Larkspur Ferry Terminal, Marin Country Mart, Old Mill Park, Redwood Trees, Niven Park |
| Petaluma | A bit further afield, this town offers charming Victorian architecture and a vibrant downtown, drawing visitors for its local breweries and restaurants. | Petaluma Historic Theatre, Sonoma County Farmers Market, Laguna de Santa Rosa, Petaluma River, Petaluma Adobe State Historic Park |
| Novato | Another great suburban area with parks and an abundance of green space, ideal for travelers looking for a safe, family-oriented environment close to nature. | Novato History Museum, Marin Civic Center, Mount Burdell, Indian Valley Preserve, Olompali State Historic Park |
Understanding Airbnb License Requirements & STR Laws in Fairfax (2025)
While Fairfax, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fairfax to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Fairfax (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fairfaxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sky House
Entire Place • 3 bedrooms
Mountain View Retreat
Entire Place • 1 bedroom
Parisian Style Flat - walk to downtown
Entire Place • 3 bedrooms
Perfect Fairfax Vacation
Entire Place • 4 bedrooms
Spacious 2Bd /1.5 BA Town of Fairfax
Entire Place • 2 bedrooms
Modern Marin home walking distance to town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fairfax (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fairfax based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Troy | 1 | $155,595 | 12 | 5.00/5.0 |
| Robert And Anne | 3 | $118,809 | 290 | 4.79/5.0 |
| Fatima | 7 | $88,929 | 1355 | 4.76/5.0 |
| Vicki | 1 | $74,482 | 195 | 4.95/5.0 |
| Kelly | 1 | $52,438 | 41 | 4.80/5.0 |
| Samantha | 1 | $49,215 | 17 | 4.88/5.0 |
| Maggie | 1 | $45,942 | 37 | 4.92/5.0 |
| Kathleen | 1 | $45,278 | 178 | 4.91/5.0 |
| Teresa | 1 | $45,181 | 351 | 4.95/5.0 |
| Dominique | 1 | $44,235 | 92 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fairfax.
Dive Deeper: Advanced Fairfax STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fairfax. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFairfax Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fairfax
- The Fairfax Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fairfax, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Fairfax Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fairfax
- The dominant room capacity in Fairfax is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.7% of the active Airbnb listings in Fairfax, indicating a high concentration in these sizes.
Fairfax Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fairfax
- The most common guest capacity trend in Fairfax vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fairfax STR market, accounting for 56.3% of listings.
- 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fairfax.
- On average, properties in Fairfax are equipped to host 3.4 guests.
Fairfax Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fairfax
- The most common availability pattern in Fairfax falls within the 91-180 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fairfax (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fairfax Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
9.3% of total
2 Nights
20 listings
37% of total
3 Nights
7 listings
13% of total
4-6 Nights
3 listings
5.6% of total
7-29 Nights
2 listings
3.7% of total
30+ Nights
17 listings
31.5% of total
Key Insights
- The most prevalent minimum stay requirement in Fairfax is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.5%) caters to monthly stays (30+ nights) in Fairfax, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Fairfax hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- A 2-night minimum appears standard (37%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fairfax.
Fairfax Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
11.8% of total
Moderate
22 listings
43.1% of total
Firm
11 listings
21.6% of total
Strict
12 listings
23.5% of total
Cancellation Policy Insights for Fairfax
- The prevailing Airbnb cancellation policy trend in Fairfax is Moderate, used by 43.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.9%) and stricter (45.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.1% market standard in Fairfax.
- Regularly review your cancellation policy against competitors and market demand shifts in Fairfax.
Fairfax STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fairfax
- The overall average booking lead time for vacation rentals in Fairfax is 43 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Fairfax.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Fairfax averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fairfax (2025)
Amenity Prevalence
Amenity Insights for Fairfax
- Essential amenities in Fairfax that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Carbon monoxide alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fairfax: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Hangers or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fairfax to stay competitive.
Fairfax Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fairfax
- The typical guest profile for Airbnb in Fairfax consists of primarily domestic travelers (93%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.6% of guests.
- Key international markets include United States (92.6%) and Canada (1.8%).
- Top languages spoken are English (61.1%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fairfax Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $12,795 | $986.08 | 53% |
| Del Monte Forest | 109 | $9,020 | $912.62 | 46% |
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Carmel-by-the-Sea | 326 | $7,338 | $652.06 | 46% |
| Carmel | 34 | $7,087 | $544.74 | 49% |