Ferndale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Ferndale in 2025? Explore comprehensive Airbnb analytics for Ferndale, California, United States to uncover income potential. This 2025 STR market report for Ferndale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Ferndale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ferndale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ferndale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ferndale (2025)
Understanding the monthly revenue variations for Airbnb listings in Ferndale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndale is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,262 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $825, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndale
Ferndale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ferndale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndale:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndale
Average Daily Rate (ADR) Airbnb Trends in Ferndale (2025)
Effective short term rental pricing strategy in Ferndale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndale typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Ferndale
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Airbnb Seasonality Analysis & Trends in Ferndale (2025)
Peak Season (July, August, May)
- Revenue averages $3,018 per month
- Occupancy rates average 43.7%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,223 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $227
Low Season (January, February, March)
- Revenue drops to average $1,742 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $221
Seasonality Insights for Ferndale
- The Airbnb seasonality in Ferndale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ferndale's highest earning potential, with monthly revenues capable of climbing to $3,475, occupancy reaching a high of 51.6%, and ADRs peaking at $234.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,637, occupancy could drop to 21.6%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ferndale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ferndale (2025)
Exploring the top neighborhoods for short-term rentals in Ferndale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ferndale | Charming downtown area with preserved Victorian architecture, great for visitors wanting to explore local shops and restaurants. Close proximity to local events and festivals. | Ferndale Historic Cemetery, Local Art Galleries, Ferndale Museum, Restaurants and Cafés, Victorian Main Street |
| Ferndale's unique Victorian Neighborhoods | Picturesque residential areas featuring beautiful historic homes. Attracts visitors looking for a quaint and charming stay with access to local culture. | Victorian Homes Tour, Local B&Bs, Gardens and Parks, Cultural Events |
| The Eel River | Scenic river area popular for outdoor activities such as fishing and rafting. Ideal for nature enthusiasts and those looking for a peaceful retreat. | Eel River Activities, Fishing Spots, Picnic Areas, Scenic Walking Trails |
| Ferndale Rural Areas | Offers a chance to experience the beautiful rural landscape, perfect for guests seeking tranquillity and outdoor recreation. | Hiking Trails, Nature Reserves, Local Farms, Agritourism Experiences |
| Close to Ocean Beaches (e.g. Lost Coast) | Proximity to beautiful, rugged ocean beaches like the Lost Coast. Great for visitors looking for beach access and unspoiled nature. | Lost Coast Trail, Black Sands Beach, Sea Lion Rookery, Coastal Camping |
| Nearby Humboldt Redwoods State Park | A short drive away for incredible redwood forest experiences. Draws nature lovers and those interested in exploring unique ecosystems. | Avenue of the Giants, Hiking Trails, Wildlife Viewing, Scenic Drive |
| Ferndale Arts District | Area filled with local artists and craft shops. Attracts art lovers and guests looking for unique local handmade products. | Art Studios, Pottery Shops, Craft Stores, Art Exhibitions |
| Events and Festivals Venues | Excellent for those attending local events or festivals held throughout the year. Provides opportunities for short-term stays during peak times. | Ferndale Dog Barn, Annual Music Festivals, Cultural Events, Local Fairs |
Understanding Airbnb License Requirements & STR Laws in Ferndale (2025)
While Ferndale, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ferndale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ferndale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
FarmStay At the Bluff - Organic Dairy Tour OffSite
Entire Place • 4 bedrooms
Farmhouse at Grizzly Bluff Dairy
Entire Place • 4 bedrooms
Ferndale's Sweet Retreat
Entire Place • 3 bedrooms
Farmstay At The Bluff For two ! Entire place
Entire Place • 1 bedroom
Ferndale Barndominium @ferndaleairbnb; tax inc.!
Entire Place • 1 bedroom
Gorgeous 4BR Valleyview | WoodStove | Deck | W/D
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ferndale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lowell | 11 | $143,874 | 88 | 4.82/5.0 |
| Nichole | 3 | $134,237 | 88 | 4.96/5.0 |
| Merritt | 2 | $128,711 | 328 | 4.97/5.0 |
| Kathleen | 3 | $98,003 | 403 | 4.97/5.0 |
| Caroline & Stuart | 2 | $81,649 | 708 | 4.97/5.0 |
| Vacasa California | 3 | $71,692 | 149 | 4.80/5.0 |
| Toni | 1 | $54,501 | 105 | 4.96/5.0 |
| Wendy And John | 7 | $53,247 | 1232 | 4.95/5.0 |
| Lowell | 6 | $43,609 | 51 | 4.70/5.0 |
| Lynne | 1 | $40,145 | 318 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndale.
Dive Deeper: Advanced Ferndale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndale
- The Ferndale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndale, Hotel/Boutique properties are the most common (35.1%), reflecting the local real estate landscape.
- Houses represent a significant 29.8% portion, catering likely to families or larger groups.
- The presence of 35.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Ferndale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndale
- The dominant room capacity in Ferndale is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Ferndale, indicating a high concentration in these sizes.
Ferndale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndale
- The most common guest capacity trend in Ferndale vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ferndale STR market, accounting for 68.4% of listings.
- 19.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndale.
- On average, properties in Ferndale are equipped to host 3.6 guests.
Ferndale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndale
- The most common availability pattern in Ferndale falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ferndale (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ferndale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
55.4% of total
2 Nights
18 listings
32.1% of total
3 Nights
3 listings
5.4% of total
4-6 Nights
1 listings
1.8% of total
30+ Nights
3 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndale is 1 Night, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Ferndale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.4% of Ferndale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndale.
Ferndale Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Flexible
8 listings
14% of total
Moderate
36 listings
63.2% of total
Firm
5 listings
8.8% of total
Strict
7 listings
12.3% of total
Cancellation Policy Insights for Ferndale
- The prevailing Airbnb cancellation policy trend in Ferndale is Moderate, used by 63.2% of listings.
- The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in Ferndale may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.2% market standard in Ferndale.
- Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndale.
Ferndale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndale
- The overall average booking lead time for vacation rentals in Ferndale is 66 days.
- Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Ferndale.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Ferndale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ferndale (2025)
Amenity Prevalence
Amenity Insights for Ferndale
- Essential amenities in Ferndale that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Shampoo, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndale: Wifi.
- Consider adding popular differentiators like Free parking on premises or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndale to stay competitive.
Ferndale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ferndale
- The typical guest profile for Airbnb in Ferndale consists of primarily domestic travelers (96%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and Canada (0.9%).
- Top languages spoken are English (69.1%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ferndale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irish Beach | 41 | $6,736 | $392.93 | 56% |
| Albion | 55 | $5,483 | $443.92 | 48% |
| Caspar | 43 | $4,776 | $394.75 | 48% |
| Elk | 25 | $4,485 | $431.97 | 38% |
| Trinidad | 131 | $4,414 | $310.48 | 50% |
| Little River | 59 | $3,827 | $326.43 | 43% |
| Fort Bragg | 218 | $3,599 | $350.59 | 39% |
| Mendocino | 122 | $3,595 | $343.31 | 41% |
| Smith River | 71 | $3,515 | $257.77 | 46% |
| Crescent City | 225 | $3,226 | $216.25 | 53% |