Fortuna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Fortuna in 2025? Explore comprehensive Airbnb analytics for Fortuna, California, United States to uncover income potential. This 2025 STR market report for Fortuna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Fortuna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fortuna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fortuna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fortuna (2025)
Understanding the monthly revenue variations for Airbnb listings in Fortuna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fortuna is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fortuna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,042+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,661 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,601, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fortuna
Fortuna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fortuna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fortuna:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fortuna
Average Daily Rate (ADR) Airbnb Trends in Fortuna (2025)
Effective short term rental pricing strategy in Fortuna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fortuna typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Fortuna
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Airbnb Seasonality Analysis & Trends in Fortuna (2025)
Peak Season (June, April, July)
- Revenue averages $4,260 per month
- Occupancy rates average 53.3%
- Daily rates average $186
Shoulder Season
- Revenue averages $3,256 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $197
Low Season (January, February, November)
- Revenue drops to average $2,101 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $214
Seasonality Insights for Fortuna
- The Airbnb seasonality in Fortuna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fortuna's highest earning potential, with monthly revenues capable of climbing to $4,425, occupancy reaching a high of 69.3%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,574, occupancy could drop to 33.4%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fortuna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fortuna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fortuna (2025)
Exploring the top neighborhoods for short-term rentals in Fortuna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Fortuna | Charming historical district with a small-town feel. It's popular among tourists seeking a quaint, relaxed atmosphere, with local shops, cafes, and cultural sites nearby. | Riverwalk, Fortuna Depot Museum, Historical town square, Local dining options, Seasonal events and festivals |
| Humboldt Botanical Gardens | A picturesque area showcasing native plant species and scenic views. It's a tranquil spot that attracts nature lovers and families looking for outdoor activities. | Humboldt Botanical Gardens, Hiking trails, Picnic areas, Educational programs, Wildlife watching |
| Eel River | Scenic river area ideal for outdoor enthusiasts. Provides options for water activities, hiking, and enjoying nature, making it a popular choice for adventure-seeking guests. | Eel River Access, Kayaking and fishing, Picnic spots, Scenic views, Relaxing nature walks |
| Redwood National and State Parks | Close proximity to breathtaking redwood forests, attracting nature enthusiasts and hikers. A prime location for guests wanting to explore California's stunning natural beauty. | Tallest trees on Earth, Hiking trails, Visitor center, Wildlife observation, Photography opportunities |
| Alton | Quaint rural community with a serene environment, ideal for families and those looking for a peaceful getaway. The area has a strong sense of community and offers outdoor activities. | Local parks, Community events, Nature walks, Agricultural heritage, Scenic views |
| Ferndale | Victorian architecture and rich history appealing to tourists interested in culture and quaint atmospheres. Known for its unique shops and scenic surroundings. | Ferndale Historic Cemetery, Eureka Theater, Local artisan shops, Victorian-style buildings, Annual festivals |
| Rohnerville | A small town atmosphere with access to larger city amenities nearby. Attracts travelers looking for a mix of rural charm and convenience to urban services. | Local parks, Community activities, River access, Shopping and dining nearby, Historical points of interest |
| Scotia | A historic logging town with a unique blend of history and natural beauty. Attracts visitors interested in learning about the local culture and history while enjoying beautiful surroundings. | Scotia Museum, Historic buildings, Walking tours, Nearby hiking trails, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Fortuna (2025)
While Fortuna, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fortuna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fortuna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fortunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Paradise Getaway
Entire Place • 5 bedrooms
Up in the Redwoods
Entire Place • 4 bedrooms
Pool Table & Ping-Pong, Sleeps 8, Shamrock Oasis
Entire Place • 3 bedrooms
Hip & Modern Downtown Fortuna Home!
Entire Place • 3 bedrooms
Tranquil 2 bedroom home & garden in sunny Fortuna
Entire Place • 2 bedrooms
Brand new 3 bedroom 2 bath home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fortuna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fortuna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jocelyn | 1 | $115,770 | 18 | 4.89/5.0 |
| Pauline | 3 | $97,875 | 523 | 4.94/5.0 |
| Sally | 3 | $88,914 | 235 | 4.95/5.0 |
| Michele | 1 | $79,995 | 46 | 4.57/5.0 |
| Ken | 1 | $75,208 | 44 | 4.98/5.0 |
| Elva | 2 | $65,586 | 80 | 4.92/5.0 |
| Lea | 1 | $53,331 | 76 | 5.00/5.0 |
| Jeff | 1 | $52,555 | 93 | 4.99/5.0 |
| Karin | 2 | $50,916 | 182 | 4.70/5.0 |
| Shane | 2 | $49,258 | 65 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fortuna.
Dive Deeper: Advanced Fortuna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fortuna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFortuna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fortuna
- The Fortuna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fortuna, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 6.6%) offer potential for unique stay experiences.
Fortuna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fortuna
- The dominant room capacity in Fortuna is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Fortuna, indicating a high concentration in these sizes.
- A significant 36.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fortuna.
Fortuna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fortuna
- The most common guest capacity trend in Fortuna vacation rentals is listings accommodating 6 guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Fortuna STR market, accounting for 40.0% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fortuna.
- On average, properties in Fortuna are equipped to host 4.7 guests.
Fortuna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fortuna
- The most common availability pattern in Fortuna falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fortuna (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fortuna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
23.3% of total
2 Nights
21 listings
70% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Fortuna is 2 Nights, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.3%) of the Fortuna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 70% of Fortuna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fortuna.
Fortuna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.4% of total
Flexible
12 listings
41.4% of total
Moderate
8 listings
27.6% of total
Firm
6 listings
20.7% of total
Strict
2 listings
6.9% of total
Cancellation Policy Insights for Fortuna
- The prevailing Airbnb cancellation policy trend in Fortuna is Flexible, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (27.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.4% market standard in Fortuna.
- Using a Strict policy might deter some guests, as only 6.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fortuna.
Fortuna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fortuna
- The overall average booking lead time for vacation rentals in Fortuna is 30 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Fortuna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Fortuna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fortuna (2025)
Amenity Prevalence
Amenity Insights for Fortuna
- Essential amenities in Fortuna that guests expect include: Carbon monoxide alarm, Smoke alarm, Fire extinguisher, Hot water, Wifi, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fortuna: Carbon monoxide alarm, Smoke alarm, Fire extinguisher, Hot water, Wifi, Dishes and silverware.
- Prioritize adding missing essentials: Fire extinguisher, Hot water, Wifi, Dishes and silverware.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fortuna to stay competitive.
Fortuna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fortuna
- The typical guest profile for Airbnb in Fortuna consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Canada (0.8%).
- Top languages spoken are English (74.3%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fortuna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irish Beach | 41 | $6,736 | $392.93 | 56% |
| Albion | 55 | $5,483 | $443.92 | 48% |
| Caspar | 43 | $4,776 | $394.75 | 48% |
| Elk | 25 | $4,485 | $431.97 | 38% |
| Trinidad | 131 | $4,414 | $310.48 | 50% |
| Little River | 59 | $3,827 | $326.43 | 43% |
| Fort Bragg | 218 | $3,599 | $350.59 | 39% |
| Mendocino | 122 | $3,595 | $343.31 | 41% |
| Smith River | 71 | $3,515 | $257.77 | 46% |
| Crescent City | 225 | $3,226 | $216.25 | 53% |