Fullerton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Fullerton in 2025? Explore comprehensive Airbnb analytics for Fullerton, California, United States to uncover income potential. This 2025 STR market report for Fullerton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 265 active listings.
Whether you're considering an Airbnb investment in Fullerton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fullerton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fullerton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fullerton (2025)
Understanding the monthly revenue variations for Airbnb listings in Fullerton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fullerton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fullerton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,157 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,178 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,152, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fullerton
Fullerton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fullerton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fullerton:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fullerton
Average Daily Rate (ADR) Airbnb Trends in Fullerton (2025)
Effective short term rental pricing strategy in Fullerton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fullerton typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Fullerton
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Airbnb Seasonality Analysis & Trends in Fullerton (2025)
Peak Season (June, July, May)
- Revenue averages $6,337 per month
- Occupancy rates average 61.5%
- Daily rates average $256
Shoulder Season
- Revenue averages $4,994 per month
- Occupancy maintains around 56.3%
- Daily rates hold near $263
Low Season (January, February, November)
- Revenue drops to average $3,968 per month
- Occupancy decreases to average 51.8%
- Daily rates adjust to average $270
Seasonality Insights for Fullerton
- The Airbnb seasonality in Fullerton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fullerton's highest earning potential, with monthly revenues capable of climbing to $6,577, occupancy reaching a high of 67.3%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,705, occupancy could drop to 50.9%, and ADRs may adjust down to $243.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fullerton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fullerton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fullerton (2025)
Exploring the top neighborhoods for short-term rentals in Fullerton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Fullerton | The heart of Fullerton, featuring a lively atmosphere with a mix of restaurants, bars, and shops. It's a popular destination for those wanting to experience the local culture and nightlife. | Fullerton Museum Center, The Fox Theatre, Downtown Fullerton Plaza, Local boutiques and eateries, Fullerton Farmers Market |
| Fullerton College | An area rich in education and diversity, surrounding the well-known Fullerton College. This attracts students and visitors looking for affordable and convenient lodging. | Fullerton College, Gordon H. Peery Theatre, Various educational events and workshops, Parks and recreational areas nearby |
| Margarita Park | A family-friendly neighborhood known for its parks and open spaces. Ideal for families visiting or those looking to escape the city hustle with a suburban feel. | Margarita Park, Fullerton Arboretum, Parks and walking trails, Family attractions and picnic areas |
| Laguna Lake | Offers a serene environment with lakeside views and nature trails. Great for guests who enjoy outdoor activities and want a peaceful retreat. | Laguna Lake Park, Nature trails, Bird watching, Picnic areas, Fishing spots |
| Sunny Hills | An upscale residential area known for its beautiful homes and quiet streets. Attractive for guests looking for a more luxurious and tranquil setting. | Sunny Hills High School, Local parks, Nature walks, Family-friendly environment |
| Royal Oak | Known for its charming residential areas and proximity to shopping centers. It's convenient for guests looking for easy access to amenities. | Shopping centers, Restaurants, Community events, Parks |
| Fullerton Historic District | Rich in history and unique architecture, this area attracts history enthusiasts and tourists looking for a cultural experience. | Historical buildings, Museums, Cultural events, Local history tours |
| North Fullerton | A quieter, suburban area that offers a mix of residential comforts and local shops, perfect for families or longer stays. | Neighborhood parks, Local shops and cafés, Family-friendly community, Access to schools |
Understanding Airbnb License Requirements & STR Laws in Fullerton (2025)
While Fullerton, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fullerton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fullerton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fullertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
King Bed Suite/Disney close/Game Rm/Fenced yard/EV
Entire Place • 3 bedrooms
@ Marbella Lane - Vibrant & Chic Designer Home
Entire Place • 5 bedrooms
Disneyland close, 14 guest family home with pool!
Entire Place • 6 bedrooms
❀Magical Days❀ near Disney Beaches Anaheim
Entire Place • 3 bedrooms
Pixel Playhouse: Arcade, Theater, Racing, + More!
Entire Place • 3 bedrooms
Hello Sunshine Family-Friendly Gem 9 min to Disney
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fullerton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fullerton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jimmy | 7 | $531,369 | 1019 | 4.93/5.0 |
| James | 2 | $255,715 | 104 | 4.99/5.0 |
| Kyle | 5 | $255,228 | 117 | 3.89/5.0 |
| Paul | 9 | $248,789 | 24 | 1.56/5.0 |
| Liana | 2 | $223,831 | 27 | 2.50/5.0 |
| James | 1 | $219,759 | 192 | 4.99/5.0 |
| Marbella | 1 | $213,488 | 77 | 4.66/5.0 |
| Sharon | 3 | $203,494 | 47 | 5.00/5.0 |
| Evolve | 3 | $183,193 | 297 | 3.27/5.0 |
| Aspen | 2 | $174,805 | 144 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fullerton.
Dive Deeper: Advanced Fullerton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fullerton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFullerton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fullerton
- The Fullerton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 265 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fullerton, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Fullerton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fullerton
- The dominant room capacity in Fullerton is 3 bedrooms listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 49.5% of the active Airbnb listings in Fullerton, indicating a high concentration in these sizes.
- A significant 54.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fullerton.
Fullerton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fullerton
- The most common guest capacity trend in Fullerton vacation rentals is listings accommodating 8+ guests (49.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Fullerton STR market, accounting for 61.1% of listings.
- 63.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fullerton.
- On average, properties in Fullerton are equipped to host 5.8 guests.
Fullerton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fullerton
- The most common availability pattern in Fullerton falls within the 91-180 days range, representing 30.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fullerton (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fullerton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
20.5% of total
2 Nights
80 listings
36.5% of total
3 Nights
20 listings
9.1% of total
4-6 Nights
5 listings
2.3% of total
7-29 Nights
25 listings
11.4% of total
30+ Nights
44 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Fullerton is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Fullerton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of Fullerton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fullerton.
Fullerton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
4.5% of total
Flexible
15 listings
7.6% of total
Moderate
37 listings
18.7% of total
Firm
46 listings
23.2% of total
Strict
91 listings
46% of total
Cancellation Policy Insights for Fullerton
- The prevailing Airbnb cancellation policy trend in Fullerton is Strict, used by 46% of listings.
- A majority (69.2%) of hosts in Fullerton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46% market standard in Fullerton.
- With 46% using Strict terms, this is a viable option in Fullerton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Fullerton.
Fullerton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fullerton
- The overall average booking lead time for vacation rentals in Fullerton is 35 days.
- Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Fullerton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Fullerton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fullerton (2025)
Amenity Prevalence
Amenity Insights for Fullerton
- Essential amenities in Fullerton that guests expect include: Wifi, Smoke alarm, Air conditioning, Hot water, Heating, Carbon monoxide alarm, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fullerton: Wifi, Smoke alarm, Air conditioning, Hot water, Heating, Carbon monoxide alarm, TV, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Hot water, Heating, Carbon monoxide alarm, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fullerton to stay competitive.
Fullerton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fullerton
- The typical guest profile for Airbnb in Fullerton consists of primarily domestic travelers (88%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and Canada (2.4%).
- Top languages spoken are English (61.6%) followed by Spanish (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fullerton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |