Gilroy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Gilroy in 2025? Explore comprehensive Airbnb analytics for Gilroy, California, United States to uncover income potential. This 2025 STR market report for Gilroy, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Gilroy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gilroy Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gilroy Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gilroy (2025)
Understanding the monthly revenue variations for Airbnb listings in Gilroy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gilroy is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gilroy across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,718+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,452 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,819 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gilroy
Gilroy Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gilroy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gilroy:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gilroy
Average Daily Rate (ADR) Airbnb Trends in Gilroy (2025)
Effective short term rental pricing strategy in Gilroy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gilroy typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $899+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Gilroy
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Airbnb Seasonality Analysis & Trends in Gilroy (2025)
Peak Season (June, May, July)
- Revenue averages $5,779 per month
- Occupancy rates average 45.3%
- Daily rates average $285
Shoulder Season
- Revenue averages $4,515 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $326
Low Season (February, March, November)
- Revenue drops to average $3,430 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $408
Seasonality Insights for Gilroy
- The Airbnb seasonality in Gilroy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gilroy's highest earning potential, with monthly revenues capable of climbing to $6,602, occupancy reaching a high of 46.4%, and ADRs peaking at $429.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,898, occupancy could drop to 27.8%, and ADRs may adjust down to $276.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gilroy.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gilroy seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gilroy (2025)
Exploring the top neighborhoods for short-term rentals in Gilroy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gilroy Premium Outlets | A shopping haven with over 145 stores, Gilroy Premium Outlets hosts thousands of visitors seeking bargains, making it prime for Airbnb hosting. | Gilroy Premium Outlets, The Garlic Festival, Gilroy Gardens, Centennial Park, Bonfante Gardens |
| Downtown Gilroy | The historic heart of Gilroy, featuring charming streets, local businesses, and community events, attracting visitors for both tourism and local gatherings. | Gilroy City Hall, Old Gilroy Train Depot, Local restaurants and shops, Gilroy Garlic Festival Headquarters |
| Gilroy Gardens | A beautiful family theme park with gardens and rides, especially popular during the summer months, providing great opportunities for family-oriented stays. | Gilroy Gardens Family Theme Park, The Adventure Park, Children’s Play Areas, Seasonal Festivals |
| Coyote Lake-Harvey Bear Ranch Park | An expansive outdoor recreational area for hiking, camping, and fishing. Ideal for nature lovers looking for accommodations close to outdoor activities. | Coyote Lake, Hiking and Mountain Biking Trails, Bird Watching, Picnic Areas |
| Hecker Pass Highway | Scenic route with stunning views and access to local wineries, great for travelers seeking a scenic getaway with wine-tasting opportunities. | Hecker Pass Scenic Drive, Local Wineries, Apple Hill Pumpkin Farms, Numerous Photography Spots |
| Lakeside Organic Gardens | A unique agricultural location offering tours and farm experiences, attracts visitors interested in sustainable farming and organic products. | Farm Tours, Organic Produce Shopping, Seasonal Events |
| Mount Madonna County Park | Located just a short drive from Gilroy, this park offers hiking, camping, and beautiful vistas, appealing to those who enjoy nature and outdoor recreation. | Mount Madonna Park, Hiking Trails, Campgrounds, Wildlife Viewing |
| South Valley Family YMCA | A community hub that hosts various sports and activities, frequented by families and groups, making it an attractive location for short stays. | Sports facilities, Community Events, Child-care services, Classes and Workshops |
Understanding Airbnb License Requirements & STR Laws in Gilroy (2025)
While Gilroy, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gilroy to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gilroy (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gilroybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome To Your Wineries Retreat -Tuscany Escape
Entire Place • 5 bedrooms
Serene beautiful farmhouse
Entire Place • 4 bedrooms
Centrally Located Home King Bed/Patio/Fenced Yard
Entire Place • 1 bedroom
New Modern 1-Story Home w/ Mountain Views
Entire Place • 4 bedrooms
Cozy Gilroy Retreat Near Wineries & Attractions!
Entire Place • 3 bedrooms
Sherwood Cottage @ Royal-T Ranch
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gilroy (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gilroy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Go PropertyHop | 1 | $272,970 | 50 | 4.68/5.0 |
| Puneet | 1 | $101,725 | 6 | 4.17/5.0 |
| Robert | 1 | $100,609 | 47 | 5.00/5.0 |
| Ramon | 1 | $74,376 | 91 | 5.00/5.0 |
| Carrie | 1 | $64,363 | 31 | 4.65/5.0 |
| Jasmine | 2 | $56,140 | 575 | 4.90/5.0 |
| Lance | 1 | $47,193 | 114 | 5.00/5.0 |
| Barbara | 2 | $33,835 | 58 | 4.99/5.0 |
| Konni | 1 | $33,072 | 32 | 5.00/5.0 |
| Melissa | 1 | $31,322 | 33 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gilroy.
Dive Deeper: Advanced Gilroy STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gilroy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGilroy Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gilroy
- The Gilroy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gilroy, House properties are the most common (40.9%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Gilroy Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gilroy
- The dominant room capacity in Gilroy is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.2% of the active Airbnb listings in Gilroy, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gilroy.
Gilroy Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gilroy
- The most common guest capacity trend in Gilroy vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Gilroy STR market, accounting for 50.0% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gilroy.
- On average, properties in Gilroy are equipped to host 4.5 guests.
Gilroy Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gilroy
- The most common availability pattern in Gilroy falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gilroy (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gilroy Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
8 listings
40% of total
3 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Gilroy is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Gilroy Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Gilroy, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Gilroy hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gilroy.
Gilroy Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
33.3% of total
Moderate
7 listings
33.3% of total
Strict
7 listings
33.3% of total
Cancellation Policy Insights for Gilroy
- The prevailing Airbnb cancellation policy trend in Gilroy is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Gilroy.
- With 33.3% using Strict terms, this is a viable option in Gilroy, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gilroy.
Gilroy STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gilroy
- The overall average booking lead time for vacation rentals in Gilroy is 46 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Gilroy.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Gilroy averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gilroy (2025)
Amenity Prevalence
Amenity Insights for Gilroy
- Essential amenities in Gilroy that guests expect include: Heating, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gilroy: Heating, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gilroy to stay competitive.
Gilroy Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gilroy
- The typical guest profile for Airbnb in Gilroy consists of primarily domestic travelers (91%), often arriving from nearby San Jose, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United States (91.4%) and Canada (2.3%).
- Top languages spoken are English (63.4%) followed by Spanish (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Jose and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gilroy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |