Glen Ellen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Glen Ellen in 2025? Explore comprehensive Airbnb analytics for Glen Ellen, California, United States to uncover income potential. This 2025 STR market report for Glen Ellen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Glen Ellen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glen Ellen Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Glen Ellen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Glen Ellen (2025)
Understanding the monthly revenue variations for Airbnb listings in Glen Ellen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glen Ellen is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glen Ellen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $23,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $13,802 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,810 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,925, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Glen Ellen
Glen Ellen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Glen Ellen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glen Ellen:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Glen Ellen
Average Daily Rate (ADR) Airbnb Trends in Glen Ellen (2025)
Effective short term rental pricing strategy in Glen Ellen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glen Ellen typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $932 or more.
- Typical properties (Median) charge around $616 per night.
- Entry-level properties (Bottom 25%) earn around $235 per night.
Average Daily Rate (ADR) Trend by Month in Glen Ellen
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Airbnb Seasonality Analysis & Trends in Glen Ellen (2025)
Peak Season (June, May, April)
- Revenue averages $13,286 per month
- Occupancy rates average 46.5%
- Daily rates average $687
Shoulder Season
- Revenue averages $10,606 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $688
Low Season (January, February, March)
- Revenue drops to average $6,590 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $681
Seasonality Insights for Glen Ellen
- The Airbnb seasonality in Glen Ellen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Glen Ellen's highest earning potential, with monthly revenues capable of climbing to $13,630, occupancy reaching a high of 53.0%, and ADRs peaking at $730.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $6,420, occupancy could drop to 31.1%, and ADRs may adjust down to $654.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glen Ellen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Glen Ellen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Glen Ellen (2025)
Exploring the top neighborhoods for short-term rentals in Glen Ellen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glen Ellen Village | A charming village atmosphere with picturesque scenery, ideal for visitors looking for a tranquil getaway. Close to wineries and beautiful parks, it attracts tourists seeking relaxation and nature. | Jack London State Historic Park, Glen Ellen Village Square, Local Wineries, Bodega Bay, Sonoma Valley, Twelve Bridges Trail |
| Sonoma Valley | Famous for its vineyards and wineries, this area is perfect for wine lovers and tourists looking to experience California's wine culture. It offers stunning landscapes, tasting rooms, and gourmet dining. | V. Sattui Winery, Cline Cellars, Buena Vista Winery, Sonoma Plaza, Transcendence Theatre Company, Sonoma Coast State Park |
| Trione-Annadel State Park | A state park with miles of hiking and biking trails, ideal for outdoor enthusiasts and nature lovers. It offers a peaceful retreat and is close to the attractions of the Sonoma Valley. | Hiking Trails, Mountain Biking, Scenic Views, Wildlife Viewing, Picnic Areas, Annadel State Park Visitor Center |
| Bodega Bay | Scenic coastal views and outdoor activities make Bodega Bay a top destination for visitors interested in beaches, kayaking, and fresh seafood. It’s a perfect spot for weekend getaways. | Bodega Head, Sonoma Coast State Park, Doran Regional Park, Bodega Bay Harbor, The Birdhouse, Local Seafood Restaurants |
| Inverness | A peaceful, small coastal town located near Point Reyes National Seashore, offering stunning natural beauty and opportunities for hiking, birdwatching, and more. Great for those wanting to escape the hustle and bustle. | Point Reyes National Seashore, Tomales Bay, Limantour Beach, Point Reyes Lighthouse, Tule Elk Reserve, Local Art Galleries |
| Napa Valley | Famous for its world-class wineries and fine dining, Napa Valley attracts tourists seeking luxury experiences in a scenic vineyard setting. It offers plenty of activities for gourmet food and wine enthusiasts. | Domaine Chandon, Napa Valley Wine Train, Castello di Amorosa, Oxbow Public Market, Napa Valley Museum, Vineyard Tours |
| Santa Rosa | As the largest city in Sonoma County, Santa Rosa offers urban conveniences along with great attractions, parks, and proximity to wine country. It’s suitable for families and various types of travelers. | Charles M. Schulz Museum, Safari West, Sonoma County Museum, Howarth Park, Lynn Treece Stadium, Railroad Square Historic District |
| Sonoma Coast | The rugged coastline provides breathtaking ocean views and tranquil beaches. Visitors flock here for outdoor adventures and to experience the dramatic natural beauty of the area. | Sonoma Coast State Park, Black Point Beach, Goat Rock Beach, Shell Beach, Fort Ross State Historic Park, Duncan's Landing |
Understanding Airbnb License Requirements & STR Laws in Glen Ellen (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Glen Ellen. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glen Ellen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Glen Ellen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Glen Ellenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Belleza by AvantStay | Mansion w/ Panoramic View
Entire Place • 4 bedrooms
Exquisite Wine Country Villa and Wine Cave
Entire Place • 5 bedrooms
Malvasia by AvantStay | Luxe Wine Country Retreat
Entire Place • 5 bedrooms
Sonoma Sunshine by AvantStay | Countryside Views
Entire Place • 6 bedrooms
Vineyard Estate: 33 Acres, Private Vineyard + Lake
Entire Place • 5 bedrooms
Renowned Vineyard Home + Guest Cottage. Sleeps 8.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Glen Ellen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Glen Ellen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay Sonoma | 4 | $1,267,454 | 64 | 4.76/5.0 |
| Randy | 1 | $477,297 | 25 | 4.88/5.0 |
| Bill | 2 | $404,247 | 366 | 4.97/5.0 |
| Kohmsa Stays | 2 | $350,246 | 26 | 4.96/5.0 |
| Gaetan | 2 | $289,595 | 76 | 2.46/5.0 |
| Beautiful | 2 | $271,827 | 52 | 4.94/5.0 |
| Mj | 1 | $250,624 | 53 | 4.92/5.0 |
| Norman | 1 | $216,867 | 97 | 4.94/5.0 |
| Brian | 1 | $211,136 | 72 | 4.92/5.0 |
| Evolve | 2 | $204,051 | 87 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glen Ellen.
Dive Deeper: Advanced Glen Ellen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glen Ellen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGlen Ellen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Glen Ellen
- The Glen Ellen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Glen Ellen, House properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 80.8% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, apartment/condo (combined 10.2%) offer potential for unique stay experiences.
Glen Ellen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Glen Ellen
- The dominant room capacity in Glen Ellen is 3 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.1% of the active Airbnb listings in Glen Ellen, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Glen Ellen.
Glen Ellen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Glen Ellen
- The most common guest capacity trend in Glen Ellen vacation rentals is listings accommodating 8+ guests (34.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Glen Ellen STR market, accounting for 60.2% of listings.
- 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glen Ellen.
- On average, properties in Glen Ellen are equipped to host 5.4 guests.
Glen Ellen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Glen Ellen
- The most common availability pattern in Glen Ellen falls within the 181-270 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Glen Ellen (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Glen Ellen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
12.2% of total
2 Nights
32 listings
43.2% of total
3 Nights
14 listings
18.9% of total
4-6 Nights
1 listings
1.4% of total
30+ Nights
18 listings
24.3% of total
Key Insights
- The most prevalent minimum stay requirement in Glen Ellen is 2 Nights, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.3%) caters to monthly stays (30+ nights) in Glen Ellen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.2% of Glen Ellen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (43.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glen Ellen.
Glen Ellen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
5.6% of total
Super Strict 30 Days
4 listings
5.6% of total
Flexible
3 listings
4.2% of total
Moderate
17 listings
23.6% of total
Firm
17 listings
23.6% of total
Strict
27 listings
37.5% of total
Cancellation Policy Insights for Glen Ellen
- The prevailing Airbnb cancellation policy trend in Glen Ellen is Strict, used by 37.5% of listings.
- A majority (61.1%) of hosts in Glen Ellen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Glen Ellen.
- With 37.5% using Strict terms, this is a viable option in Glen Ellen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Glen Ellen.
Glen Ellen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Glen Ellen
- The overall average booking lead time for vacation rentals in Glen Ellen is 58 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Glen Ellen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Glen Ellen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Glen Ellen (2025)
Amenity Prevalence
Amenity Insights for Glen Ellen
- Essential amenities in Glen Ellen that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Glen Ellen: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Free parking on premises, TV.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Free parking on premises, TV.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Glen Ellen to stay competitive.
Glen Ellen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Glen Ellen
- The typical guest profile for Airbnb in Glen Ellen consists of primarily domestic travelers (95%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.9% of guests.
- Key international markets include United States (94.9%) and Canada (2.2%).
- Top languages spoken are English (68.1%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Glen Ellen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Irish Beach | 41 | $6,736 | $392.93 | 56% |