Grass Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Grass Valley in 2025? Explore comprehensive Airbnb analytics for Grass Valley, California, United States to uncover income potential. This 2025 STR market report for Grass Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 188 active listings.
Whether you're considering an Airbnb investment in Grass Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grass Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grass Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grass Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Grass Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grass Valley is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grass Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,761 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,279 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grass Valley
Grass Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grass Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grass Valley:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grass Valley
Average Daily Rate (ADR) Airbnb Trends in Grass Valley (2025)
Effective short term rental pricing strategy in Grass Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grass Valley typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Grass Valley
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Airbnb Seasonality Analysis & Trends in Grass Valley (2025)
Peak Season (June, May, July)
- Revenue averages $3,940 per month
- Occupancy rates average 51.3%
- Daily rates average $185
Shoulder Season
- Revenue averages $3,076 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $2,180 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $198
Seasonality Insights for Grass Valley
- The Airbnb seasonality in Grass Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grass Valley's highest earning potential, with monthly revenues capable of climbing to $4,091, occupancy reaching a high of 56.5%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,979, occupancy could drop to 35.1%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grass Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grass Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grass Valley (2025)
Exploring the top neighborhoods for short-term rentals in Grass Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Grass Valley | The heart of Grass Valley with charming historic buildings, shops, and restaurants. Ideal for visitors wanting to experience local culture and events. | Grass Valley Museum, Miners Foundry Cultural Center, Restaurants and cafes, Art galleries, Historic downtown events |
| Nevada City | Close to Grass Valley, known for its beautiful historic architecture and vibrant arts scene. Attracts visitors with its scenic views and outdoor activities. | Nevada Theatre, Yuba River, Historic downtown shopping, Local artisan shops, Grass Valley-Nevada City Film Festival |
| Empire Mine State Park | A popular destination for history and nature lovers, featuring the historic mine and beautiful trails. Great for families and outdoor enthusiasts. | Empire Mine, Picnic areas, Hiking trails, Historic mining equipment, Guided tours |
| The Nevada County Fairgrounds | Host to numerous events throughout the year, including the famous Nevada County Fair. Attracts visitors from all over, especially during event weekends. | Nevada County Fair, Various exhibitions and events, Camping and RV options, Outdoor recreational spaces |
| Lake Tahoe | A short drive from Grass Valley, this area offers stunning natural beauty and year-round outdoor activities, perfect for tourists looking for adventure. | Ski resorts, Hiking trails, Beaches, Lake activities, Casinos |
| Kings Beach | Located on the north shore of Lake Tahoe, it's ideal for summer beachgoers and winter sports fans. Offers picturesque views and various recreational activities. | Kings Beach State Recreation Area, Water sports, Dining options, Local markets, Scenic views |
| Smartsville | A quiet, historical area that's appealing for visitors looking for a serene getaway, close to nature and away from the hustle and bustle. | Historic gold rush sites, Nature trails, Local wildlife, Small community charm |
| South Yuba River State Park | Known for its swimming holes and scenic beauty, this park attracts nature lovers and outdoor enthusiasts, perfect for summer rentals. | Yuba River, Hiking trails, Historical sites, Photography opportunities, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Grass Valley (2025)
While Grass Valley, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grass Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grass Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grass Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious & secluded getaway on 200 acre property
Entire Place • 6 bedrooms
Creektown Cottages
Entire Place • 8 bedrooms
Private, Large Country Home
Entire Place • 8 bedrooms
Tranquil & clean 5-acre getaway (Belladeux)
Entire Place • 4 bedrooms
Scenic A-frame retreat, hot tub, treehouse & more!
Entire Place • 5 bedrooms
Nature's Escape: Serenity + Fun
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grass Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grass Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lore | 7 | $359,096 | 448 | 4.91/5.0 |
| Stephanie | 1 | $249,976 | 30 | 5.00/5.0 |
| Sandy And Tarryn | 15 | $192,098 | 247 | 4.67/5.0 |
| Marilyn And David | 1 | $168,349 | 33 | 4.97/5.0 |
| John | 3 | $160,788 | 129 | 4.95/5.0 |
| Clayton | 1 | $130,822 | 41 | 4.73/5.0 |
| Joy | 1 | $119,406 | 120 | 4.98/5.0 |
| Elena | 1 | $112,713 | 22 | 4.91/5.0 |
| Tami | 1 | $102,629 | 63 | 4.84/5.0 |
| Heather Michelle | 1 | $98,082 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grass Valley.
Dive Deeper: Advanced Grass Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grass Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrass Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grass Valley
- The Grass Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 188 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grass Valley, House properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 61.2% portion, catering likely to families or larger groups.
- The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.5%) offer potential for unique stay experiences.
Grass Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grass Valley
- The dominant room capacity in Grass Valley is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Grass Valley, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grass Valley.
Grass Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grass Valley
- The most common guest capacity trend in Grass Valley vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Grass Valley STR market, accounting for 47.8% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grass Valley.
- On average, properties in Grass Valley are equipped to host 4.3 guests.
Grass Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grass Valley
- The most common availability pattern in Grass Valley falls within the 181-270 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grass Valley (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grass Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
25.3% of total
2 Nights
88 listings
49.4% of total
3 Nights
12 listings
6.7% of total
4-6 Nights
3 listings
1.7% of total
7-29 Nights
10 listings
5.6% of total
30+ Nights
20 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Grass Valley is 2 Nights, adopted by 49.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.7%) of the Grass Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Grass Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.4% of Grass Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grass Valley.
Grass Valley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
37 listings
21% of total
Moderate
69 listings
39.2% of total
Firm
38 listings
21.6% of total
Strict
32 listings
18.2% of total
Cancellation Policy Insights for Grass Valley
- The prevailing Airbnb cancellation policy trend in Grass Valley is Moderate, used by 39.2% of listings.
- There's a relatively balanced mix between guest-friendly (60.2%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.2% market standard in Grass Valley.
- Regularly review your cancellation policy against competitors and market demand shifts in Grass Valley.
Grass Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grass Valley
- The overall average booking lead time for vacation rentals in Grass Valley is 43 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Grass Valley.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Grass Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grass Valley (2025)
Amenity Prevalence
Amenity Insights for Grass Valley
- Essential amenities in Grass Valley that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grass Valley: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Heating, Free parking on premises, Dishes and silverware.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grass Valley to stay competitive.
Grass Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grass Valley
- The typical guest profile for Airbnb in Grass Valley consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Canada (0.5%).
- Top languages spoken are English (68%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grass Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Healdsburg | 195 | $6,659 | $670.51 | 41% |
| Fetters Hot Springs | 77 | $6,315 | $537.08 | 42% |
| El Verano | 54 | $6,076 | $505.53 | 46% |