Graton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Graton in 2025? Explore comprehensive Airbnb analytics for Graton, California, United States to uncover income potential. This 2025 STR market report for Graton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Graton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Graton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Graton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Graton (2025)
Understanding the monthly revenue variations for Airbnb listings in Graton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Graton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Graton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,853 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,277 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,726, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Graton
Graton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Graton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Graton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Graton
Average Daily Rate (ADR) Airbnb Trends in Graton (2025)
Effective short term rental pricing strategy in Graton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Graton typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $870+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $512 or more.
- Typical properties (Median) charge around $342 per night.
- Entry-level properties (Bottom 25%) earn around $208 per night.
Average Daily Rate (ADR) Trend by Month in Graton
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Airbnb Seasonality Analysis & Trends in Graton (2025)
Peak Season (August, July, June)
- Revenue averages $8,468 per month
- Occupancy rates average 53.2%
- Daily rates average $465
Shoulder Season
- Revenue averages $6,555 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $454
Low Season (January, February, December)
- Revenue drops to average $4,619 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $474
Seasonality Insights for Graton
- The Airbnb seasonality in Graton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Graton's highest earning potential, with monthly revenues capable of climbing to $8,639, occupancy reaching a high of 56.2%, and ADRs peaking at $490.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,763, occupancy could drop to 34.8%, and ADRs may adjust down to $427.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Graton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Graton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Graton (2025)
Exploring the top neighborhoods for short-term rentals in Graton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Graton Village | A quaint area known for its charming small-town atmosphere and proximity to wine country. Ideal for tourists looking for a peaceful getaway while still being close to attractions. | Graton Community Park, Graton Gallery, Local wineries, Farm-to-table restaurants, Live music at local venues |
| West Sonoma County | This region offers gorgeous vineyards and is a favorite among wine enthusiasts. It's great for those seeking wine tours and relaxation in a serene setting. | Korbel Champagne Cellars, Russian River, Sonoma Coast State Park, Armstrong Redwoods, Local farmers markets |
| Sebastopol | Known for its organic farming and vibrant arts scene, Sebastopol attracts visitors interested in sustainability and creativity. An up-and-coming spot for Airbnb hosts. | Gravenstein Apple Fair, Sebastopol Community Cultural Center, Local art galleries, Organic apple orchards, Bike trails |
| Forestville | A small town nestled in wine country, offering a tranquil retreat with easy access to outdoor activities and wine tasting experiences. | Russian River wineries, Forestville River Access, Local hiking trails, Art studios, Culinary festivals |
| Occidental | A historic town with a unique charm, Occidental is perfect for travelers looking for a retro experience and outdoor adventures. | Occidental Arts and Ecology Center, Mimi's Cafe, Nearby hiking in West County, Historic downtown, Recreational cycling spots |
| Cotati | Known for its community events and the Cotati Jazz Festival, it attracts visitors looking for a lively cultural scene. | Cotati Historical Society, La Plaza Park, Local breweries, Music festivals, Artisan fairs |
| Santa Rosa | The largest city in Sonoma County, it offers a wide range of attractions from art to dining and is a key location for those visiting wine country. | Charles M. Schulz Museum, Santa Rosa Plaza, Luther Burbank Home and Gardens, Local wineries, Cultural arts centers |
| Napa Valley | Famous for its world-renowned wineries and stunning landscapes, Napa Valley is a premier destination for wine lovers and luxury seekers. | Napa Valley Wine Train, Yountville's culinary scene, Local vineyards, Napa Art Walk, Outdoor wine tasting events |
Understanding Airbnb License Requirements & STR Laws in Graton (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Graton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Graton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Graton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gratonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dalya Estate
Entire Place • 7 bedrooms
Incredible Sebastopol Estate In The Vineyards
Entire Place • 5 bedrooms
Eco Luxury Private Sanctuary / The Farmhouse Oasis
Entire Place • 1 bedroom
Luxurious Retreat In The Vineyards
Entire Place • 3 bedrooms
The Vineyard House at The Dalya Estate
Entire Place • 4 bedrooms
Vineyard View: Spa | Fire-pit | Dog Friendly
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Graton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Graton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Randy | 3 | $346,263 | 126 | 4.94/5.0 |
| Woodfield | 2 | $295,653 | 26 | 4.88/5.0 |
| Trinette | 1 | $145,688 | 615 | 5.00/5.0 |
| Standout Stays | 1 | $107,976 | 44 | 5.00/5.0 |
| Katja | 1 | $101,223 | 66 | 4.95/5.0 |
| Lee | 1 | $89,794 | 8 | 4.88/5.0 |
| Victor | 1 | $85,212 | 199 | 4.98/5.0 |
| Jordan And Jennifer | 1 | $66,294 | 41 | 4.90/5.0 |
| Sarky & Evan | 1 | $64,290 | 98 | 4.89/5.0 |
| Martha | 1 | $60,034 | 795 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Graton.
Dive Deeper: Advanced Graton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Graton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGraton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Graton
- The Graton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Graton, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
Graton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Graton
- The dominant room capacity in Graton is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Graton, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Graton.
Graton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Graton
- The most common guest capacity trend in Graton vacation rentals is listings accommodating 2 guests (28%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Graton STR market, accounting for 52.0% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Graton.
- On average, properties in Graton are equipped to host 4.9 guests.
Graton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Graton
- The most common availability pattern in Graton falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Graton (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Graton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8% of total
2 Nights
11 listings
44% of total
4-6 Nights
1 listings
4% of total
30+ Nights
11 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Graton is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (44%) caters to monthly stays (30+ nights) in Graton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44% of Graton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- A 2-night minimum appears standard (44%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Graton.
Graton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
8.3% of total
Flexible
1 listings
4.2% of total
Moderate
6 listings
25% of total
Firm
9 listings
37.5% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Graton
- The prevailing Airbnb cancellation policy trend in Graton is Firm, used by 37.5% of listings.
- A majority (62.5%) of hosts in Graton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Graton.
- Regularly review your cancellation policy against competitors and market demand shifts in Graton.
Graton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Graton
- The overall average booking lead time for vacation rentals in Graton is 60 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Graton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Graton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Graton (2025)
Amenity Prevalence
Amenity Insights for Graton
- Essential amenities in Graton that guests expect include: Dishes and silverware, Wifi, Coffee maker, Heating, Smoke alarm, Essentials, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Graton: Dishes and silverware, Wifi, Coffee maker, Heating, Smoke alarm, Essentials, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Essentials, Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Refrigerator or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Graton to stay competitive.
Graton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Graton
- The typical guest profile for Airbnb in Graton consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and United Kingdom (0.7%).
- Top languages spoken are English (62.1%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Graton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |