Guerneville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Guerneville in 2025? Explore comprehensive Airbnb analytics for Guerneville, California, United States to uncover income potential. This 2025 STR market report for Guerneville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 302 active listings.
Whether you're considering an Airbnb investment in Guerneville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guerneville Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guerneville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guerneville (2025)
Understanding the monthly revenue variations for Airbnb listings in Guerneville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guerneville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guerneville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,517 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,108 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,088, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guerneville
Guerneville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guerneville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guerneville:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guerneville
Average Daily Rate (ADR) Airbnb Trends in Guerneville (2025)
Effective short term rental pricing strategy in Guerneville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guerneville typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $405 or more.
- Typical properties (Median) charge around $299 per night.
- Entry-level properties (Bottom 25%) earn around $213 per night.
Average Daily Rate (ADR) Trend by Month in Guerneville
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Airbnb Seasonality Analysis & Trends in Guerneville (2025)
Peak Season (July, June, August)
- Revenue averages $7,062 per month
- Occupancy rates average 55.8%
- Daily rates average $347
Shoulder Season
- Revenue averages $4,495 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $329
Low Season (January, February, March)
- Revenue drops to average $3,119 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $332
Seasonality Insights for Guerneville
- The Airbnb seasonality in Guerneville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guerneville's highest earning potential, with monthly revenues capable of climbing to $7,637, occupancy reaching a high of 61.5%, and ADRs peaking at $353.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,745, occupancy could drop to 31.2%, and ADRs may adjust down to $320.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guerneville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guerneville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guerneville (2025)
Exploring the top neighborhoods for short-term rentals in Guerneville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Guerneville | The heart of Guerneville, close to local shops, cafes, and the Russian River. Ideal for guests looking for convenience and local charm. | Russian River, Johnson's Beach, Guerneville Community Farm, local shops, art galleries |
| Forestville | A peaceful area near Guerneville with a close-knit community feel. Great for guests looking for a quiet retreat and nature activities. | Russian River, Riverfront Regional Park, Bodega Bay nearby, local wineries, hiking trails |
| Monte Rio | Located along the Russian River, Monte Rio is known for its beautiful scenery and outdoor activities. Perfect for guests wanting to enjoy nature. | Monte Rio Beach, Guerneville River Park, kayaking opportunities, hiking paths, scenic views |
| Armstrong Redwoods State Natural Reserve | A major attraction near Guerneville, this park features magnificent redwood trees and attracts visitors looking for outdoor experiences. | Armstrong Redwoods, hiking trails, picnic areas, nature exploration, wildlife viewing |
| Russian River Valley | Famous for wine production, this area is perfect for guests interested in wine tasting and vineyard tours. | local wineries, wine tastings, food pairings, vineyard tours, beautiful landscapes |
| West Sonoma County | Known for its coastal proximity and natural beauty, this area offers a range of activities from beach trips to wine country explorations. | Sonoma Coast State Park, Bodega Dunes, wine tasting, beach activities, hiking |
| Guerneville State Farmers Market | A vibrant market showcasing local produce and crafts, attracting visitors interested in local culture and fresh goods. | fresh produce, crafts and arts, local food vendors, community events, live music |
| Local Breweries and Distilleries | The area is known for its craft breweries and distilleries, appealing to those seeking unique beverages and local flavors. | craft breweries, spirit distilleries, tasting rooms, beer gardens, local flavors |
Understanding Airbnb License Requirements & STR Laws in Guerneville (2025)
With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Guerneville. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guerneville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 27% licensed listings)
Top Performing Airbnb Properties in Guerneville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guernevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Sabor Mexicano
Entire Place • 6 bedrooms
Enchanted Forest Estate - Perfect for Families!
Entire Place • 8 bedrooms
Villa Habana: Mediterranean-Style Home -River View
Entire Place • 6 bedrooms
Bluebird's Burrow~ EV Charging|Hot Tub| Firepit
Entire Place • 4 bedrooms
Lily Pad! Available Christmas! HotTb/GmRm/Dog/WiFi
Entire Place • 3 bedrooms
Guerneville Glamour! Modern Retreat~Hot Tub| Pets
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guerneville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guerneville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| River Homes | 37 | $2,311,406 | 2467 | 4.65/5.0 |
| Russian River Getaways | 18 | $1,466,144 | 3464 | 4.83/5.0 |
| Stace | 23 | $1,425,167 | 1071 | 4.86/5.0 |
| Cherie | 21 | $729,542 | 2626 | 4.19/5.0 |
| SoCo Vacation Rentals | 7 | $375,297 | 304 | 4.88/5.0 |
| Carmina | 1 | $294,596 | 204 | 4.96/5.0 |
| Jerry | 2 | $292,468 | 263 | 4.96/5.0 |
| Tom | 7 | $278,123 | 468 | 4.92/5.0 |
| Frederik | 1 | $167,049 | 293 | 4.91/5.0 |
| Sanette | 3 | $147,190 | 92 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guerneville.
Dive Deeper: Advanced Guerneville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guerneville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuerneville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guerneville
- The Guerneville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 302 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guerneville, House properties are the most common (70.9%), reflecting the local real estate landscape.
- Houses represent a significant 70.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo, unique stays (combined 9.9%) offer potential for unique stay experiences.
Guerneville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guerneville
- The dominant room capacity in Guerneville is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Guerneville, indicating a high concentration in these sizes.
- A significant 47.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guerneville.
Guerneville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guerneville
- The most common guest capacity trend in Guerneville vacation rentals is listings accommodating 6 guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Guerneville STR market, accounting for 55.3% of listings.
- 59.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guerneville.
- On average, properties in Guerneville are equipped to host 5.4 guests.
Guerneville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guerneville
- The most common availability pattern in Guerneville falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Guerneville (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guerneville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
20% of total
2 Nights
102 listings
35.8% of total
3 Nights
10 listings
3.5% of total
4-6 Nights
5 listings
1.8% of total
7-29 Nights
3 listings
1.1% of total
30+ Nights
108 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Guerneville is 30+ Nights, adopted by 37.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Guerneville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.9% of Guerneville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guerneville.
Guerneville Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.4% of total
Super Strict 30 Days
35 listings
12.4% of total
Super Strict 60 Days
23 listings
8.2% of total
Flexible
19 listings
6.7% of total
Moderate
50 listings
17.7% of total
Firm
91 listings
32.3% of total
Strict
63 listings
22.3% of total
Cancellation Policy Insights for Guerneville
- The prevailing Airbnb cancellation policy trend in Guerneville is Firm, used by 32.3% of listings.
- A majority (54.6%) of hosts in Guerneville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.3% market standard in Guerneville.
- Regularly review your cancellation policy against competitors and market demand shifts in Guerneville.
Guerneville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guerneville
- The overall average booking lead time for vacation rentals in Guerneville is 48 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Guerneville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Guerneville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guerneville (2025)
Amenity Prevalence
Amenity Insights for Guerneville
- Essential amenities in Guerneville that guests expect include: Wifi, Heating, Smoke alarm, Essentials, Carbon monoxide alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guerneville: Wifi, Heating, Smoke alarm, Essentials, Carbon monoxide alarm, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Essentials, Carbon monoxide alarm, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guerneville to stay competitive.
Guerneville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guerneville
- The typical guest profile for Airbnb in Guerneville consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.5%).
- Top languages spoken are English (61.8%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guerneville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.72 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |